# Startup idea: Med school in a weekend [CLIP]

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=9w2tezd-540
Duration: 8 min
Language: English
Words: 1516
Transcript page: https://viewrankai.com/tools/youtube-transcript/9w2tezd-540

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[0:00] I don't even know that what this means. Med school in a weekend? Like Oh, that's sick. I'm so down. You know, that's the thing. The pitches that work Like I you know, cuz now I I I'm getting like 100 DM you know, 75 DMs, right? Totally. Just say it in like five words. You know

[0:16] what I mean? Totally. Totally. And like have it be like a hook like that, right? Like how do you mean med school in a weekend? Like I I immediately Totally. Impossible. No, what do you mean? Med school's four years. Totally. 4-hour surgeon. 4-hour surgeon. 4-hour surgeon. All right, are you the med school in a weekend guy?

[0:38] Yeah, exactly. Hell yeah. Hype. You look You look like med school in a weekend and I mean that as a compliment. Uh thank you. So, is it this is just like a half-baked idea. I just saw your live and I just came up with something. We are here for half-baked ideas. Let's go. We're here for half-baked

[0:54] ideas. Okay, so yeah, I'm a finding a medical student. So, the the idea is like right now a lot of people are hyped about human optimization, running clubs, peptides, stem cells, everything, all the good things. So, but not everyone like understands like the basic like physiology and anatomy about all the things. So, the idea is to create like a course called med school in a weekend where we I just go through the whole med school curriculum, very basic, very simple, so people can like get an idea what everyone is talking about. Like so you understand what human is actually saying

[1:38] in 3 and 1/2 hours. Uh super interesting. Yeah, this is a lock for me. It's a lock, dude. Yeah, this is Start cooking. It's a lock. practically look up [ __ ] in the background. You don't see our screens right now, but we're all doing research. No, yeah. This is a lock. This is a lock and a half. So, so the thing is that I did I have to think about how to get like traffic to the site. So, essentially I'm thinking in the beginning I need some like probably some testimonials for like some reputable people in the beginning. Maybe the

[2:14] Cody's, the Greg's. Dude, this is a social play. So, this is a social play of like you have some hook and use Huberman. I would just use literally show Huberman. Like Huberman said this on the last podcast, right? And it's like some [ __ ] art, you know, esoteric [ __ ] that nobody knows what it is and then you go Exactly. Exactly. And then you're like you're like let me know like like like let me let me explain to you in plain English what this is. And then it's like boom, you just go into it. Or like I would probably you need to probably add

[2:41] some social proof there. So, it'd be like I'm a I'm a pre-med student. Let me explain to you what this means. Boom, and then it drops right into that. And then that's top of funnel and then you just lead them into, you know, it's the classic, you know, community to you know, whatever whatever Greg's playbook is now to like get drip them down into to to this thing. I mean you could probably just send them right to the course and then run remarketing and that type of thing, but what are you guys'

[3:03] thoughts? Yeah, I think yeah, audience community product, right? It's simple. Short form top. I think that the name itself is is just viral. Like it it it it creates curiosity and intrigue. So, somehow the domain's available. So, get it cuz someone I said a domain that was available before and someone took it I

[3:25] think. So, get it like right now. Though, I don't know why you're listening to us right now. Like I have my assistant right here. Brother. Oh, you have an assistant? Literally buy the domain like right now because some [ __ ] will go do it. It's There's There's too many people here. What if someone did that? On this It's probably happening right

[3:39] now. I know. I know. I was like Don't do this. Yeah. So, Exactly. Yeah, I think what do you what what are you going to charge for something like this? Yeah, that's the question. My my Now I'm just riffing right now. So, I'm thinking you're riffing. We've known you for 2 minutes. You have You have nothing but a

[3:58] domain now. Yeah, let's go. So, So, I'm thinking like you can begin like lower end of market. Start with like Twitter, Instagram, etc. Then you can take that as a lower tier course. I don't know, like $49 or something. Then you can buy up some traction more. Way more. 500 499 at least. Yeah, 497. Start with that.

[4:22] how much med school costs, by one? I I live I live in Denmark. It's free. No. What do you mean? No. No. You live in New York City now, and med school costs $400,000. Yeah, okay. And that's on the website you put med school for, you know, Columbia University, $400,000 with a bar chart. And then you say med school in weekend

[4:44] for 499. Yeah. But but the year start with like yeah, maybe go higher in price. And then um you can use You'll be more trust Sorry, this is a psychological thing. The higher the price the course is, hell yeah. I love Carlsberg. You got green cans right now? Let's go. Um the higher the price is, the more trust is built into it. So, if you actually go lower, it's going to negatively affect the sales that you get. Like every course I've ever so helped people sell, I don't sell courses cuz it's a rule. Um but every course that I I've ever so helped people sell, uh it it we've increased price and only

[5:20] seen conversion increase over time. So, it's it's You can start with a course maybe higher price. And then when you build up some traction, you can do another course a bit more advanced, and you can sell it to like people who are pre-med, nurses, PAs, people who want to med school or nursing school. And then you can build up some traction there, get some testimonials, and then try to

[5:42] roll out to high schools, maybe. I did consulting for this company forever ago. Um they did like certifications, like career certifications. Um, dude, they printed money and it was literally just an online course business. Like they had to get actual sort of, you know, sort of like certified at the government level. Um, but a lot of the times if you're a practitioner, you can go and get that super easily. Like that that we're going to teach this course and this is a CEO or whatever. But like it was the requirement to get into nursing school, right? And then all they did it was just a content play for like top of funnel

[6:11] down into this. Like you're This company, you're you know, the first version is you sell the super mint thing we're talking about, but it probably evolves into that where it's like, oh, this is a career certification for the medical industry type of company, right? Um, yeah, I mean, that's that that there is like a 50 million to a hundred

[6:27] million dollar a year business. Let's go. Let's get out of here. Get out of here. You You've got You've got one one in. I can I can send it to you. Uh, the first version. No, I would love to see it. We love We love when people actually ship on this stuff, dude. Nobody

[6:43] Nobody does anything, so. Don't Don't be an idea guy. Be a product guy. I'm entrepreneur. Even though I have Juan in my name. Juan entrepreneur. All right, man. Get out of here. Go build. Get your You and your assistant. Get Get your Who is this guy? It's his brother. My brother. Yeah, yeah, yeah.

[7:05] We have the same name almost. This guy Juan Juan. Amazing. You guys are perfect. Are you in med school, too? No, I go to law school. Even better. Help me. On a weekend, I mean, what are we doing? On a weekend. Franchise? Dude, law school on a weekend is so such a good idea.

[7:25] business law school on a weekend. Totally. All of us entrepreneurs have a business law book that's sitting in my library and like I haven't touched it in 3 years. And like it's the [ __ ] most dense [ __ ] ever. Just tell me the [ __ ] exploits I can use in business.

[7:39] Like that's all I want. Yeah. Let's go. Thank you, guys. Later. Yeah, good luck man. Nice to meet you guys. Good luck.

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