# Facebook Advertising Policies - What To Watch Out For!

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=9F-mRg6Shyw
Duration: 18 min
Language: English
Words: 3637
Transcript page: https://viewrankai.com/tools/youtube-transcript/9F-mRg6Shyw

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[0:00] hi guys it's been Heath from lead guru and in this video I'm going to talk about Facebook's advertising policies and I'm going to specifically focus on areas that you need to watch out for that a lot of people are being caught up on that you may not think about that may not be very obvious I'm receiving tons of messages emails posts in my Facebook group from people saying my hands keep getting disapproved my ad account has been disabled how do I get it back and and it does seem that right now Facebook is being way over the top on basically disapproving any ad or disabling out

[0:34] accounts that don't 100% comply with every single tiny little detail in their Facebook advertising policies in fact they're even going beyond that and many many ads are getting disapproved when they shouldn't be disapproved and accounts are getting disabled when they shouldn't be disabled but I think there are some things that you will need to watch out for them in a high light in this video that if you do make sure you're ultra compliant with that you're nowhere near any sort of gray area on you'll make sure that your facebook ad accounts don't run into issues they don't get disapproved they don't get disabled and you can obviously continue

[1:02] advertising on Facebook or Instagram which for a lot of people you know it's very very important the very key part of their business that they're anacondas are get disabled that's what this video is gonna be all about now before we get into it something I'm gonna mention at the end all about Facebook advertising strategy so make sure you stick around to the end of the video for that something I think you gonna find really really interesting and it's free and with that said let's get into into this process now now I'm in Facebook's advertising advertising policies webpage I'll include a link to this beneath the video description I would recommend that

[1:31] all Facebook advertisers take couple of minutes to go through this at some point it doesn't take that long but it's really really important you don't want to get your ad account disabled you don't want to constantly be running up against ad being ads being disapproved now before I go any further I do need to quickly mention because I've had tons of questions about this if you're an account is disabled it's not necessarily the end of the world the way Facebook's approval process works is they basically use algorithms to sweep through the ads highlight anything that might be an issue they will disapprove an ad immediately and then you often have to

[2:04] appeal that you have to request a review and then that's when a human being will actually come and take a look or whatever it is has been disapproved if you get enough of those algorithm disapprovals they'll have automatically disabled your right account again that can happen automatically with algorithms when you then appeal that approach that decision if you're an account to be disabled that's when Facebook can go ahead and take a look a person will take a look and see oh actually you know what this ads these ads aren't against the rules we can pre in able this ad account we can allow those ads to read so that

[2:34] does happen all the time happens to us an agency all the time so the first thing I'll say is don't panic if that happens to you go through the appeal process provided you haven't been egregiously breaching the policies you will be okay but just be aware that Facebook algorithms very frustratingly disapprove ads disabled ad accounts incorrectly for nonsense reasons all the time we often see ads put you know ads be disapproved and the message popping up or you'll read it and go hang on that has nothing to do with my ad but how does nothing to do with that why are you telling me that it's to do with

[3:08] multi-level marketing it's not you can't disapprove my hand for a folks reason very frustrating but don't worry once a human being reviews it which is what you'll get when your requests to review appear a decision etc you'd be much better off okay so with that said let's work on how we can stop you getting ads disapproved in the first place and had accounts disabled so I'm not going to cover in this video the really obvious things things like don't include any adult content don't include anything violent I mean these things are self explanatory of course if you include violence in your facebook ads or a violent video it's not going to be

[3:41] approved what I want to focus on is some stuff that is catching people out a lot right now and that you may not think you have to worry about so misleading claim now what isn't isn't a misleading claim is very much subjective and unfortunately right now Facebook is airing on the side of a claim is misleading and this is something that people get caught by a lot and if something needs to be care about Facebook is very very hot on things that they call deceptive folks or misleading claims so if for example you tell people do your product or service is fantastic and can achieve x y&z they can interpret

[4:22] that being a misleading plane now that gets very frustrating because of course as appetizers how on earth you're gonna sell a product or service without telling people that it can achieve good things why else would someone want to buy it but there are some things you want to do to make sure that you basically stay compliant so one of the ways you can get around this is often to put in a mini disclaimer so if you say for example this product or service can achieve x y&z if you just have at the end of the ad copy you can say something like please note that these results are by no

[4:53] means guaranteed they have been achieved by other customers but you shouldn't take this as you know you shouldn't you shouldn't assume that this is achievable for you something along those lines I'm sure you know the sort of thing I'm talking about another way of getting around it is to talk about results but talk about it in a case study format so instead of saying this product or service can guarantee you or get you X Y Zed instead you could and say this is the results we achieved for a client it's very difficult from Facebook to say that a claim is misleading if you say we you know our client used us for this

[5:32] service and based on this service we got them this fantastic result we saved them this much money we saved in this much time etc etc it's very difficult Facebook to sell us misleading because you're giving an example I actually think that demonstrating the benefits of your product or service in a case study format can be very beneficial and could get you great results and something that your prospects are probably quite receptive to but it can also help with this meeting misleading claims so if you are seeing ads get disapproved for this reason for misleading claims try and tone down some of the more sort of exaggerated results that you might be

[6:05] talking about if they might be completely true and I've run ads for companies loads where they have achieved amazing results and they talk about them but we need to dial them down or try and use them as a case study or try and add in a bit of disclaimer to just say this in the ad copy in the primary text you just say please note that these results are by no means guaranteed this is what we achieve for one of our clients but should not be taken as you know any guarantees of results success whatever it is you're talking about okay so that's one you need to really watch out

[6:35] for is misleading claims if you see those that that error message pop up that's one thing I would go ahead and watch out for so that's one of them another one efforts all the time before-and-afters so this is under the personal health section but I've seen Facebook not like before-and-afters for properties for all sorts of different things so as they say ads must not contain before-and-after images or images that contain unexpected or unlikely results so basically you're talking about similar things to the misleading claims but with before-and-afters and again as an advertiser there are reasons why you want to use before-and-after do you want to demonstrate that look if you use my

[7:14] product my service it will take you from this before to this after it's standard marketing practices something that's very effective from a marketing point of view there are some ways to get around it if you are you cannot have before-and-after images along side each other that's not allowed but if you were to take let's say a video ad or a slideshow ad and you had before-and-afters sequentially so you showed the before you took up the entire basically you know the creative space of the ad with a before let's say in a slideshow and then you showed an after after it Facebook is usually actually fine with

[7:47] that because the algorithms not gonna pick up on the before and after very well it's the side by side images either as an image or in a carousel oh and a video they don't like for doing it sequentially could often be a way to get round that another way is to put the after somewhere else so you could run an ad let's say for example where you're showing the before people will resonate with the before let's say it's you know someone who's overweight they might or I'm overweight that person looks like me and then you do try and get them to click through to a landing page or

[8:13] something like that where there is it after if you put before and afters alongside each other and a facebook ad they don't like that if you put before and afters alongside each other on a landing page on your website Facebook don't like that either there's something else you really need to watch out for that can easily get your ad and disapproved and you may see the before and afters they made to talk about the landing page experience not being very good this is in the warning message that Facebook shows you when an ads disapproved for example and that by the way but what we found is that if we can

[8:40] put them sequentially so either the before and then the after one after another in the ad if that makes sense all the before on the ad itself the after of the landing page so split them up then things can work a lot better again it's all about that initial stage is all about try to bypass the algorithm not in a deceitful way or anything like that just literally please let me advertise and you can avoid some of things you know the algorithms particularly our top so before and after is it's absolutely one of them just take my notes it okay another one that I've seen them come up is an issue quite a

[9:14] lot and I'm gonna hunt this down as well it's not branded content but it is use of our brand assets so Facebook has now gotten really really hot on anyone who doesn't overtly demonstrate that they are not connected to Facebook or Instagram not endorsed by Facebook and Instagram in their advertising so if your advertising any useful marketing services Facebook advertising services things like that this is something you really need to watch out for so Facebook say here ads must not imply a Facebook or Instagram endorsement or partnership of any kind and it basically used to be fine you know that sales running ads two or three

[9:54] years ago as long as I didn't say you know it I didn't imply an endorsement so I didn't say something like you know Facebook's number one marketing agency or something like that which obviously applies an endorsement as long as I didn't say those things I was fine that's not the case anymore you need to go one step further not only do you not need to do you need to not apply an endorsement but you also need to actively demonstrate that you are in no way affiliated with Facebook so you can do this in Iowa you can put a little disclaimer at the bottom of your primary

[10:21] text saying and you know whatever your company name is so I could be like lead guru is in no way affiliated with Facebook etc etc I'm sure you notice or the thing I'm talking about you can also put a disclaimer at the bottom of a landing page so if you're sending Facebook advertising traffic to a landing page and you're talking about Facebook and Instagram at izing in the ad itself maybe on the landing page it can make a lot of sense just to add in a disclaimer at the bottom saying lead gurus that no way affiliated with facebook the results demonstrated are our own we're not endorsed by Facebook

[10:54] et cetera et cetera you know the sort thing I'm talk so for anyone involved in facebook advertising it's cohabit izing when it's advertised marketing services don't not only do not need to imply endorsement as they say here in my experience you need to go one step further and actively demonstrate that you are not affiliated with them okay that's a third one right fourth one I want to quickly cover is motive or marketing now basically okay you can't advertise the business opportunity when it comes to multi-level marketing you can advertise the product whatever it is you're selling but the business opportunity when it comes to market level marketing is prohibited

[11:30] unfortunately tons and tons of Facebook ads are being disapproved for multi-level marketing is the reason given when the business does not anything to do with multi-level marketing as far as I can see Facebook don't really like people talking about you you know lesser your advertising something that helps will make money or get rich or get wealthy things along those lines Facebook's kind of hot on that sort of stuff they don't really like it and the reason they give us multi-level marketing I mean I can have something that's a property investment for example I'm advertising a property investment and Facebook pop up with can't run this ad for multi-level marketing you think

[12:07] there's a property investment there's nothing to do with multi-level marketing so they're just using that as a don't talk about making money in your ads and you go okay that sounds good but what if your business is all about helping your prospects make money okay if that's what your your thing is can you you would not able to advertise on Facebook no you can advertise on Facebook still don't worry about that but there are things that you need to do in order to not get picked up by the algorithm so there are certain phrases don't say things like guaranteed returns don't say things like make money get

[12:47] rich grow you know [Music] become wealthy really obvious statements there were other ways you can other other phrasings you can use it your ad copy and that'll be fine so for things like grow your wealth Facebook won't pick up on that or it's very unlikely to pick up on that as an issue grow your wealth you could talk about something as an investment opportunity as opposed to a way to make money literally in the ad copy don't say this will make you a lot of money or some excel effect you could talk about the investment opportunity you see you see the sort of thing I'm getting at here grow your wealth

[13:24] investment opportunity optimize your returns there are there are things you can do just think right if an algorithm has been designed to pick up on a few sort of keywords things like make money get rich guaranteed returns the word guaranteed is really the issue there and these are things are going to pick up on don't use them don't think you can't advertise often we take a look at ads before and they say things like use this product to help you make to help you make money for example and we change that to add this deliver to your investment portfolio to grow your wealth and the ads been approved you

[14:07] think we're advertising the exact same thing nothing's changed about the message nothing's changed about the details we've just changed the wording so that's something to really watch out for when it comes to to anything to do with finance to do with money Facebook is really really hot on and and then you will give this multi-level marketing as the reason I say happen tons of bird I've seen half a dozen zuv times over the last few months and then and yet there's usually a simple things okay so hopefully that's been useful those are four areas I wanted to discuss cuz those are things people keep getting picked up on and I think these are the

[14:40] ones that are causing people to send me the messages going and on my Facebook ad account has been disabled why I wasn't breaching any that policies I wasn't discriminating on political grounds there was no adult content there was no you know some of the really obvious things in there but these things aren't as obvious but they can still get ads disapproved and if you have enough disapprovals your ad account to say well if you can avoid them as I've described and make some adjustments as I've talked about you much better chance of not running into issues with Facebook which is which obviously important if if Facebook in

[15:08] experiment isin is gonna be a big part of your business which it is for a lot of people obviously a lot of our clients you really need to be on top of the stuff now at the beginning of this video I talked about a free facebook advertising resource or to do a Facebook advertising strategy and acquittee tell you about it now now I've created a webinar called three killer Facebook advertising strategies to double all more your revenue and in this webinar I've got three strategies that I break down in a lot of detail that we use as a Facebook Ads agency all the time these are all strategies that

[15:38] we've generated seven plus figures for our clients in sometimes even on a monthly basis they're all very much try and tested proven and I've got three strategies in this in this webinar in this training because there's no one-size-fits-all when it comes to Facebook advertising you need to use the right strategy for your products and your services and that's exactly what this shows you how to do and strategy for any marketing or for any business really but for any marketing particularly for any Facebook advertising is absolutely essential if you try and have a six-step sales funnel and you sell a twenty dollar product through Facebook Ads you're an

[16:11] e-commerce store it is not going to work doesn't matter how good your ads are doesn't matter how specifically targeting is you need the right strategy for your products or services specifically likewise if you're trying to sell a $30,000 service with a direct offer ad that ain't going to cut it either different businesses need different strategies and that's exactly what this webinar is all about it's completely free to watch it and there'll be a link in the video description go ahead and click on that take some time it's about 60 70 minutes long I could not recommend more highly that you watch that's completely free I think you'll

[16:42] find it really really valuable help you get better results from Facebook Ads and if you enjoyed this video please give it a thumbs up please comment below to let me know if you got any questions pop in the comments below and I'd be much appreciated subscribe to my youtube channel and turn on the little Bell notification to make sure that you were you know that you receive notifications whenever I released new Facebook advertising related videos releasing a lot of content the Wayman that I think you'll find really really valuable and just for you go my facebook ads mastermind group I said I'm getting a lot of comments in the moment in my

[17:10] group from people that are saying things like my Facebook ad account has been disabled well there's a fantastic they're full of people that are ready of willing to help completely free to join there's over 26,000 members in my group right now one of the biggest in the world to do with Facebook advertising go ahead and join that again completely free and link is in the description we'd love to have you in there and that's all best of luck with everything guys I told you soon

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