# Email Marketing Deliverability Is EASIER in 2025… Do this NOW

Channel: Max Sturtevant
Video: https://www.youtube.com/watch?v=8u-e-5YONq0
Duration: 11 min
Language: English
Words: 2671
Transcript page: https://viewrankai.com/tools/youtube-transcript/8u-e-5YONq0

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[0:00] so you are sending emails for your business to make more money but these emails just aren't quite getting as much revenue as you think they should be now have you ever thought they might not be generating the results you think they should be getting just because people aren't seeing your emails because your emails are landing in the spam folder which they are for 90% of Brands and this is the biggest problem that I see when I audit over 10 different e-commerce Brands every single week but it is not your fault because in 2025 everything has change with email marketing and email deliverability it is harder than ever to get your emails out

[0:29] of the spam folder and into the main inbox where people will actually see your emails and make you money but don't fear I have cracked the code I send over 100 million emails every single month for my clients and we see average open rates of 57% Industry average is 30% and I have brought email list out of the spam inbox grave to over 50% open rates over 10 times in this past year and I'm a perfect 10 for 10 so in this video I'm going to show you how to do the same so you can increase your Revenue in literally the least amount of work possible just by ensuring your emails

[1:02] actually land in the main inbox and people actually see them and this is so easy everybody tries to over complicate this but just follow the tactics I'm going to show you this video and you'll be all good so like I said in 2025 Everything Has Changed Shopify and drop shippers have oversaturated the e-commerce market and all these brands that are entering the market are setting up email addresses and sending emails because they know that emo marketing is the highest Roi marketing channel in all of e-commerce this has resulted in an inbox explosion for consumers I mean go look at your inbox right now and so as a

[1:33] result Google Yahoo and other inbox providers have had to add stricter regulations for emails that are getting sent so that they can help keep the experience for their users manageable this results in them wanting to send more Brands into the spam folder so you may ask how are these inbox providers determining what emails go to spam and what emails go into the main inbox let me break that down for you it all comes down to what I like to call your domain C credit score essentially your domain like my company like well cop.net has a credit score in the eyes of inbox providers just based on your email

[2:08] content and how people are interacting with your email content if people are interacting with your content then you get a good credit score if they aren't you have a bad credit score brands with good credit scores go into the main inbox the ones with bad ones go to the spam folder so what actually goes into this domain credit score there are three main things the first one is your technical domain setup making sure that you have all the records that you need to in your DNS settings two is going to be your email send volume in the pattern at which you're sending and third is going to be your email engagement so

[2:40] things like your opens your clicks and your reply rates so I Want to Break these all down for you in the quickest way possible because it might sound complex but these are actually like super duper simple but it's important to know exactly where you stand deliverability wise before you get started on this whole thing so I want to introduce a tool called Glock apps which is what we use internally at my agency we work with over 507 and8 figure e-commerce Brands running their email lists and it's how we're able to see where our emails are landing so this is the website I am not a sponsor at all

[3:10] I've never talked to these people I just think it's the best email deliverability tool you actually even get two free spam test so if you just have one brand and it's your own brand you get a test your inbox placement for free essentially what their inbox Checker will do is it'll give you a ton of different email addresses and then you go into your email sending platform and you send an email to all these email addresses and then it'll shoot back a report as you can see here of where you're Landing in the inbox the tabs the spam folder and the different IP addresses that these

[3:38] landed in now ideally where we want to be is at about 75% inbox placement or higher so if you're anything lower then you're probably going to have some deliverability issues it will give you some action steps but they're really complicated and so you can kind of ignore them but this is just going to give you an idea of where you stand so highly recommend starting with that so going now to the first factor that impacts your domain main credit score and how often you land in the main inbox is your technical domain setup and literally all it takes is a simple Google search really the only things

[4:08] that you need is you need a Demar record and you can just look up clavio how to install Demar records it's super easy it can literally take you like 15 seconds and if you're using clavio then it's automatically going to generate you C name and txt Records so you don't have to worry about that if you use another email platform then you're probably going to have to add the C name in txt formats but if you're on clavio all you have to add is a DeMark record and it's super simple this is the article that you want to use for getting everything technically set up just look this up and

[4:36] it'll literally take you 5 to 10 minutes I know it seems complex but it's really not so that's the first thing really quick that you want to make sure that you have set up or else you're probably going to land in the spam folder once you do that once you never have to worry about it again so next let's talk about the second factor that is going to impact your inbox placement rates and that is your email send volume and pattern which in 2025 is the biggest shift in what I'm seeing more than ever inbox providers want to see you properly warming up your domain and sending at a

[5:03] consistent volume to keep your domain credit score now what I mean is if you just set up a new inbox today and then tomorrow you try to send an email to 100,000 people all at once inbox providers are going to view that as spammy they don't like that instead you need to slowly warm up your account and build up your reputation it's just like your real life credit score you have to build that up over time before you know Banks can trust you to lend you a lot of money and this is a process where even if you have a massive list you can warm up your list in literally just 1 to two

[5:32] months and we actually recently did this for brand with 2 million profiles we set up the new domain and warmed It Up by using the following Cadence we started sending to 500 people there were 2 million people but we only started sending to 500 people for the first couple campaigns and then we sent to 1,000 people for the next couple campaigns then we sent to 5,000 and then to 10,000 and then to 25,000 and we slowly kept opening things up by sending an email every other day monitoring the open rates and then by around the end of month two we were sending to the full 2

[6:02] million person email list and we were getting over 50% open rates and we send four emails a week for that brand and if you've never done that in your account and you're getting really bad open rates or you have a really bad spam rate placement it's not game over because what you can do is you can restart and essentially pretend like your domain is fresh and still have a similar effect say you've been sending to 100,000 people and getting 10% open rates and you're like I want to fix this just follow the exact process that I laid out just tieen your list and slowly send campaigns to a small group and then over

[6:32] time increase that yes your sales are probably going to take a hit but in the long run you're going to have a healthy domain and then you're going to make more Revenue so you need to make sure that you have a properly warmed up account and then once you're established you need to send with consistency in 2025 inbox providers don't like to see you disappear for months and then come back on the scene and randomly send emails to 200,000 people no that looks spammy in their eyes we want to make sure we have a Cadence of at minimum one email per week to keep our credit score

[7:02] active cuz if not slowly over time our reputation is going to drop drop drop we need to make sure we're consistent and continuing to show Google Yahoo the inbox providers that we're a reputable sender and we're active and you don't have to worry about us sending blasts that are spammy this is something you didn't necessarily have to do in the past but in 2025 you need to be sure that you are consistent so to sum things up you need to make sure that you have a properly warmed up domain and IP address and then two you need to be consistent with your sends it's that simple and

[7:30] then three the last thing that is going to impact your inbox placement rates are your engagement rates on your emails so that's exactly how it sounds it's your email open rates your email click rates the reply rates on your emails and also your spam complaint rates think about it in the eyes of Google if my domain is sending to 100,000 people and over 50% are opening them then that tells Google okay people actually want to receive these emails we can send them to the inbox but if you're sending emails and getting 10% open rates meaning one out of 10 people who receive your emails actually are opening them Google's going

[8:02] to be like okay let's stop sending these emails to the main inbox we don't want to annoy our customers so they send you to spam same can be said about your click rates if you have click rates that are very low then inbox providers are going to be more likely to send you to spam so try to shoot for click rates around 1% and open rates above 50% and then you have reply rates you won't necessarily get knocked for having bad reply rates but it's really good to have good reply rates so always in your email marketing push people to reply to your emails cuz that'll prove to Google that

[8:29] you're a real person and people are interacting with you you always want to make sure your spam complaint rates are low have them lower than 0.1% so those are your engagement rates so how can we have high engagement rates I don't care whatever the health of your domain is I guarantee that if you hit up the right people you can get 50% open rates you just need to send to the people who actually are opening your emails you could have a list of 100,000 people but there might be only a thousand people who are actively opening your emails and those are the only people you have to

[8:58] care about a lot of people think that to improve your open rates it's all about the subject line in the preview text no in my experience it's all about who you're targeting if I'm targeting people who haven't opened an email of mine in 5 years they're probably not going to open the next one and they're going to hurt my open rates but if I Target people who have opened multiple emails in the past 30 days and only send emails to those people probably going to have over 50% open rates so if you struggle with low open rates just tighten your list stop sending to people who aren't opening

[9:24] your emails start sending to a 30-day engaged list which is just going to be a segment and email sending platform will let you do it just create a segment of anybody who's opened an email in the past 30 days and then only send to them if you start to get good open rates you can expand that to 60-day engaged and then 90 and then 120 we have some clients where we do 365 day engaged list for and that's the secret to having higher open rates and as you do that and continue to get 50% open rates on your emails slowly your reputation will start to rise and it's literally that simple

[9:54] and then as far as click rates that's all going to be about your content you need to create emails that have clear buttons that aren't overwhelming and Intrigue people enough to click try mixing in text based emails from the founder cuz those in my experience have the highest engagement rates you always want to mix those in so that over time you're always having good engagement then if you're just sending email content that people enjoy and it's not just sale sale sale discount discount then people will continue to open your emails and that is the secret sauce for actually getting good engagement over time on your emails it's just create

[10:22] good emails if you create good emails then people will continue to open your emails if somebody opens your email and it's terrible and you're just trying to sell them and it's annoying the design is ugly they don't like The Branding then the next time they see an email from you they're probably not going to open it but if you have some humor in there if you get value to them you teach them something then the next time they see your email notification they have a positive Association in their brain and their thumb is already going to be moving to click that email to open it and I actually have a YouTube video just

[10:48] on email design and then also another video that's on email strategy so you can create emails that people want to actually open and that's all you need to know about 2025 email deliverability one make sure you have your verification set up two make sure you have a properly warmed up account and you're sending consistently and then three you really need to tighten your lists and make sure you're getting above 50% open rates and then focus on sending good content so that people actually want to continue engaging with your emails it's literally that simple that's all you need to know about email deliverability in 2025 check out this video if you want to work on

[11:20] your email content so that people actually want to come back and that's going to give you everything that you need to know appreciate you watching this video and I will see you in the next one

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