# How To Create Facebook Lead Generation Campaigns That CONVERT

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=8pQM67NlIVA
Duration: 41 min
Language: English
Words: 8890
Transcript page: https://viewrankai.com/tools/youtube-transcript/8pQM67NlIVA

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[0:00] hi guys it's ben heath from lead guru and in this video i'm going to show you how to create facebook lead ad campaigns that work really really well now facebook lead ad campaigns or facebook lead generation campaigns is there they're sort of properly called and often known by it's something that a lot of first-time facebook advertisers relatively new facebook advertisers start with a lot stay with lead generation campaigns because they can perform very well they don't go on to other things but it's certainly where a lot of people start because they're relatively easy to to get going with you don't need to mess around with the facebook pixel or

[0:30] anything external to facebook um so it's where a lot of people start and um and because of that there are some very common mistakes that people often make that that they may not be aware of how to get the best results and things you need to think about and settings you need to get right so i want to create this video to really cover a lot of that how do you set up lead generation campaigns lead ad campaigns that can deliver good results that can consistently perform and and all that sort of stuff now before i get into that should i very quickly ask you to smash that like

[0:57] button on this video please click that thumbs up button that would help me out and be much much appreciated and of course subscribe to my youtube channel if you are new and haven't done so already i release facebook advertising related content multiple times per week if that sounds something you're interested in make sure you go ahead and subscribe so i'm in an example facebook ad account i'm going to go through step by step exactly how i would create a facebook lead ad or a facebook lead generation campaign what are things you need to watch out for one of the things you need to get right all that sort of stuff so i'm an example

[1:25] facebook account the first thing i'm gonna you can ignore this the first i'm gonna do is go ahead and click the green plus create button now obviously first thing we need to decide is our campaign objective now it's fairly obvious that from the title of this video you know lead generation lead ad we're going to go with lead generation here which technically is facebook's lingo comes under the the consideration um section um new campaign interestingly says optional um i would normally give it a name but we can certainly go through and do that in a minute so i'm going to click continue and it's going to pop us straight in at

[1:57] the campaign level um you see campaign details auctions there's more stuff down here like campaign spending limits a b testing all that sort of stuff i would ignore both of those particularly if you're fairly new if you haven't launched lead generation campaigns before or you're relatively new to facebook advertising this is where you want to start that's kind of advanced stuff that i i would recommend using later down the line if at all and i've got other content about all those sorts of things but one thing i would do is turn on campaign budget optimization and what campaign budget optimization means is that your budget is set at the

[2:35] campaign level as opposed to the individual ad set level so with campaign budget position you have one centralized budget for your facebook ad campaign as opposed to saying i want to spend a bit of money here a bit of money here you're saying here's how much i want you to spend facebook please go out and work out where you should spend that money within my campaign which elements which targeting options which audiences which ads and giving me the best results divert my budget accordingly so for basically all facebook advertisers i recommend turning campaign budget optimization on definitely if you're getting started and definitely if you're running a lead

[3:08] generation campaign no reason to not have it on then you want to set your budget so i've got a whole video about setting a starting facebook ad budget i include a link to that in the description below it's got a lot more details you want to often work backwards you know when you're if you're a business that's running a lead generation campaigns you most likely want leads you could want some other things your downloads and some stuff but you most likely want leads so work back right how many customers do you need okay you need this many customers how much you willing to pay per customer

[3:36] are you willing to pay a hundred dollars a customer or 50 pounds a customer or whatever okay what's your conversion rate one in five right i'm willing to pay a hundred dollars per customer i convert one in five leads into a customer therefore i need to generate five leads per customer so twenty dollar cost per lead then you realize you need you know 30 leads a day and you can set your budget accordingly i'm not going to go into too much details i said check out the video um that's linked to in the video description below for exactly how i go through that process in more detail than i just did there but

[4:06] just start with a budget that that works for you that makes sense for your business don't if especially getting started facebook advertising do not break the bank you know go with something that you can afford you can easily scale it up later it's always important with testing and then you can move on campaign bid strategy i've got other videos about that you can find out about my youtube channel um but for now lowest cost is absolutely fine it's what i recommend for the majority of advertisers and you can certainly um keep that there you can see there's um well i can get an edit all these

[4:36] options there's also ad scheduling and things like that but again just go with run ads all the time so there are lots of things within this process i'm going to go through of creating this facebook ad campaign that you're like what you didn't you know set a campaign spending limit you didn't you know um change your campaign bid strategy add a schedule all that sort of stuff if i haven't covered it it's because you don't need to at least when you are in fact to be honest it's because you don't need to full stop you can get involved with a b testing and things like that later on

[5:05] if you want that's quite advanced stuff you don't need to do it for now okay if you're getting your you know lead generation campaign set up and you don't often you haven't done this a huge amount before you haven't got years of experience if i ignore it don't worry about it so that's basically all you need to do at the campaign level you know we're going to give this a new campaign is a little bit a little bit just a little bit boring a little well it's a little bit non-descriptive which isn't very helpful if you go on and create lots of different types of campaigns

[5:30] and you want to then be able to reference you know you want to be able to know what's that campaign for if you just have six new campaigns in your ad account or 50 new campaigns in your account that's not very helpful so give it a name that's going to mean something i'm going to call this new lead generation campaign as obviously this uh this video is all about facebook lead ads facebook lead generation ads okay so um we want to go ahead and click next so there's basically three layers three levels to a facebook ad campaign you've got the campaign level which is what we

[6:01] just dealt with you've then got the ad set level and then you've got the ad level so you can see these up here we're just on the campaign level which is like top level settings things like campaign budget optimization what objective you want to use is set there the ad set is very much to do with delivery and targeting so how where and when do you want your ads to be put in front of um the people that you're going to specify basically obviously the ad level is actually what's going to be put in front of them which we'll get to in a bit so the lead method that the

[6:33] vast majority of you are going to want to use when it comes to lead generation campaigns is instant forms now that's a little bit different to other facebook ad campaign types so if you're running a conversions campaign or a traffic campaign most of the time when someone clicks on a facebook or instagram ad of yours they can be sent through to your website and you're gonna you know hope that they go on to take certain actions like purchase a product or become a lead or whatever right um with the lead generation campaign people stay on facebook so instead of clicking on an ad being sent to your

[7:02] website they click on your ad and they're presented with an instant form that's what this part is about basically a form right in front of them on their mobile device or computer or whatever where they can enter in their details and basically say yes i want whatever it is that you're offering or i'm interested in finding out more here are my details please give me a call please email me whatever it is okay so um you can obviously get someone to just call your business directly you know so if you're like a dentist or something like that maybe you've got receptionist ready there to take the phone call and you just rather

[7:31] get it done like that's absolutely fine most people are going to go with instant forms at least to begin with so that's what i'm going to focus on you can then basically reach out to your um prospects that have put their hand up and said i'm interested and progress them along your sales process okay they need to choose your page so obviously just make sure you got the right one most people are just going to have the one page and i've obviously got access to you know i think hundreds um given all the clients will work with things like that don't worry about dynamic creative and

[7:57] don't worry about a catalogue just the sort of things i'm talking about whether advanced things that you just don't need to worry about yet and they're not really um that important um to getting a lead generation campaign up and running and performing well um budget and schedule you can say you know it's just defaults to whenever you're creating this when i'm recording this video um you can set an end date if you want to be honest i would recommend that you monitor your facebook ad campaigns closely enough let's say take a look at them daily um so you can always pause the campaign manually when you decide it's not working or you

[8:27] want to change it up or something like that if you think you'll forget or whatever then by all means set an end date for a week's time 10 days time that's absolutely fine but most of the time you know given i you know i've literally talked thousands of facebook advertisers and i know that the vast majority of them are in their ad account every day so i'm sure you'll be in there um often enough to be able to pause and things like that but you could just leave that as is okay then we get into the audience section so this is you can say facebook's literally got it

[8:53] there defining who you want to see your ads this is obviously a really really important uh component of facebook advertising it's probably what put facebook advertising on the map as an advertising channel was the ability to really zero in on your best most specific prospects that are really going to be into your stuff so you know if you sell something that's really quite niche you can still reach the people that are into that it's not like running tv ads where you're just going really broad and just hoping that some of your target market are in there you know and that has changed definitely over the last five six years as facebook has

[9:30] become a more sophisticated advertising platform they've gotten better and better at working out for you who is most likely to buy become a lead or whatever right so instead of being ultra specific with the targeting options now we favor larger broader target audiences that basically instead of saying to facebook i only want you to advertise to these 50 000 people you're better off saying to facebook here's a million people to advertise to work out which are the absolute best hundred thousand for me to advertise to please facebook and facebook will go be able to go away and do that very very clever how it works it's based on a lot of the data they

[10:04] they're able to collect and all that sort of stuff okay so in the audience section the first part you come to is custom and look-alike audiences i'll include links to videos on how to create custom audiences and link to a video to how to create look-alike audiences that will also explain exactly what they are they are not super advanced by any means but probably not something you want to mess with if this is your first campaign you're creating your first uh lead generation or lead ad campaign you're creating and you can find out more about those definitely something you want to use later on but for now we're gonna we're

[10:31] gonna ignore those to some extent but check out those videos they'll be in the video description lots of links in the video description today guys so make sure you check those out right next thing we need to do is set our location targeting parameter so um businesses that are running lead ad campaigns are often local i'd probably say more often than not they're going to be local yeah you have national international companies in which case you obviously want to add in your target locations but i'm going to sort of talk through the the two options because your approach to targeting needs to differ depending on whether you're a local

[11:04] business or a national international business so if we covered national international first let's say i'm advertising to the whole of the uk now you can see my potential reach here is 46 million people so that's how many facebook and instagram users there are in the uk and that's if i just target everyone that's what i'm potentially going to reach um age range so let's say i'm talking in the uk age range default is 18 to 65. if you're targeting the whole country you can afford to start to be um i would say a medium level of specificity if that makes sense so don't just leave it at

[11:34] every adult which is what it currently is now instead narrow it down to for most businesses let's say the 15 20 year age range that is most applicable some business can want it more specific than that you know if you're advertising something just to do with university students for example then you absolutely want to make it very specific some are going to go you know what we have customers 18 to 60. in which case that's absolutely fine as well but most let's say you're going to target something like 20 year olds to 40 rods i'm not saying i'm not saying most are going to do that

[12:05] i'm saying let's just give this as an example of a business that has a 20 year age range that basically halves the the audience size there if your audience is very heavily male or female then you want to go ahead and be more specific um i would say that you want to be at least 75 80 one way or the other you know if you've got a 60 40 split then absolutely advertise to both you don't want to reduce your target audience too much um so that's going to mean that a lot of businesses aren't going to meet that sort of 80 percent male 1 80

[12:32] female they're going to want to go with both and that's absolutely fine then we get into the detailed targeting options and here's where you want to not overthink it i've got a video all about using facebook's audience insights tool um i'll include a link in the description below that shows you exactly how to use a free tool that facebook have put together that shows you how to research different interest targeting options and find uh options that are likely to perform really good results for your business so that's where you want to be adding in the interest targeting option so let's say for example i was advertising my own

[13:07] services i could go in and put in something like facebook page admins because you know my business is a facebook advertising agency we run campaigns for our clients so anyone who is an admin of a facebook page could potentially be a good uh a good prospect of ours okay um i could be more specific and go with something like business page admins because obviously there's lots of facebook pages that are for like um organizations that wouldn't be interested in running any facebook ads might be like local community type stuff in which case i might want to be more uh the wrong one there um i might want to be more specific and

[13:41] go with people who are admins of business pages because they're more likely to be our customers okay as an example now you can see that this these uh this adding this in here bridging brings our potential reach down to 370 000. it's probably a little bit smaller than i would like um my absolute minimum i want to go from advertising nationally or internationally is 250 000 and that's my lower end range my upper end is about five percent of the target population so remember they're gravitating to hold the uk there's 46 million potential reach all adults five percent of that is 2.3 million okay so in the uk i'm going

[14:20] to go with 250 000 my lower end range for my audience size to 2.5 million as my upper end in the us you know 250 000 would be really quite small you probably want a minimum audience size of more like half a mill all the way up to five percent of their facebook and instagram users they have about 250 million facebook instagram users so you're talking about 12.5 million as your upper end range half a million to 12.5 million something like that in the u.s quite a big range right and if in doubt larger is better so 370 000 is a bit small for me oh

[14:51] there we go i've got exactly half a million in there if i go 20 to 50. you know which to be honest if we were advertising we'd probably set that a little bit higher at 25 and we'd go 65 plus probably something along those lines okay um and this page admins now that's typical if you're going to be advertising nationally or internationally now if you're going to be advertising locally so let's say for example um i want to get rid of the united kingdom and i live in a town in the uk called sirenchester and let's say i wanted to only advertise to people within a 15 mile radius

[15:33] as an example which a lot of companies wanting to run lead or lead generation campaigns will right they will have um that sort of area they don't advertise to if i leave in these targeting parameters we're you know have to be this age still all gender have to be busy page admin we get down to 7 200 people that is way way way too small so when i'm advertising locally i'm very very often going to go with all adults or even younger if depending on you know what it is you're advertising if it's appropriate um gender being all and no detailed targeting options they can see that

[16:09] within 15 miles everyone including that area is 560 000 people that's what i'm going to go with and i'm going to trust facebook remember i talked about that earlier facebook has gotten really really good at working out who is likely to take your desired action who is likely to become a lead so trust facebook the campaigns might not perform so well right at the beginning is facebook's sort of working out but after a few days maybe even a week or so your campaign should be taken along very nicely because they're like right we know that this type of person um is really interested in this particular offer

[16:38] okay so that's something that's uh that's very important to to uh to be aware of and if you're advertising locally which a lot of lead ad campaigns are advertised locally do not be overly specific now of course if you're in new york or something or la and you've got tens of millions of people in your local area well you can add in some targeting criteria because even though you're advertising locally there's such a big population you'll find but just um think about population size and how that impacts on where you can and can't narrow in narrow down your targeting criteria okay now we're going to move down to start

[17:14] with i would not select detailed targeting expansion i would leave that turned off something you can turn on later once your facebook ad account's got more data and facebook has a better idea of who um of who can convert okay i mean in this case i've not when i'm advertising locally i haven't got detailed targeting anyway so that would make any difference but if advertising nationally or internationally i would only add that in after a few months after you've been running a campaign and and seen good results coming in languages are something you may or may not want to add in you know if advertising in the uk

[17:44] it's just all language is fine basically everyone's going to speak english that's fine some countries obviously have like certain people that speak certain languages versus other languages so you might want to only work with the french speakers in canada for example or you know or vice versa so you can add that sort of stuff even you want show more options there's um connections and things like that not going to get into that i've got videos all about connections and how people can be related to your facebook page i don't want to overwhelm you with this video i want to focus on the important stuff right then we get

[18:12] down to placement so placements refers to the locations within facebook and instagram that your ads are going to show up in front of people you could choose just to do facebook you could choose just do instagram you could choose to only do the facebook mobile feed or only instagram stories you can do lots of things if you select manual placements and then you get all these various options here right um the thing is in fact if i go back to automatic placements with a campaign objective like lead generation you've told facebook what it is you want right so you said facebook right i'm running a lead generation campaign i want as many

[18:47] leads as possible so by using automatic placements you give facebook that flexibility same with the targeting options given the flexibility to find out where's the best place to put your ads maybe if your business is instagram feed maybe for someone else's business it's facebook feed depending on their audiences and things like that they know you want leads because you've selected the lead generation objective therefore facebook is going to put your ads in the best place possible they're gonna do a bit of testing at the beginning and then they're gonna put your ads in the best location so with a lead generation objective you absolutely wanna go for automatic

[19:15] placements if you're running like a traffic campaign or something like that then you want to go with manual placements and edit accordingly i've got videos on that in case you want to want to check those out um but with with a lead generation where you've told facebook exactly what you want you're not just sending traffic to your website and hoping it then goes on to do other stuff go with automatic placements it's fine optimization for ad delivery don't worry about adding in cost controls at the beginning in fact i actively recommend you don't do it and optimization for our delivery is leads um you don't need to worry about any of the

[19:44] see more show more options keep it straightforward all you got to do here is basically go with all the defaults i believe yeah set up your targeting criteria um and then defaults all the way down with automatic placements all that stuff you can crack on and move on to the ad level okay so here we are now at the ad level oh by the way i should quickly mention you could i've just left that new ad set but what you would normally do is you would name that ad set the name of the targeting options you use so in that case i could just use sirencester plus 15 miles just something

[20:15] that when you're looking back at this campaign going forward you immediately know what it's for because i'm only going to set up one campaign one ad set one ad here but it may well be and i'd recommend that as you go on you have more ad sets and more ads and i've got videos about campaign structure and how many ads you should have all that sort of stuff basically videos on every facebook advertising question you could think of so often just go to my channel search for the question you've got facebook ads it's likely a video will uh will pop up but um for this purposes just one one one so it's just a

[20:43] good idea to get into good habits of good naming conventions likewise with the ad right so i'm often going to call and add something that makes sense i might describe the image used or whatever so we have 10 placements that our ads are potentially going to appear on and here you can see the um you know the various previews so we can add stuff into our ad here we can see what it's going to look like on an instagram feed that's the facebook feed obviously it's going to look different make sure obviously you've got you know the right facebook page which we selected at the ad set level

[21:10] and make sure you've got the right instagram account selected um if your instagram account is not appearing it's probably because you haven't added it into your business manager something you can do quite easily i've got a video all about how to set up a business manager that shows you how to import um your it will link up your instagram account to there okay we're going to go ahead and create an ad single image or video we're just gonna use an image ad for now and i have a facebook ad template that i'd strongly recommend you go ahead and download completely free to do so there's a link in the description below

[21:40] that's got six ads in it where i break down exactly what i'd recommend you include in images copy all that sort of stuff right um i'd strongly recommend you download that and and go through it and see some of the details i'm going to put together quite a quick and rough ad here just to show you the process but that document has a lot more information on how to create ads that um are really going to help get you the best results possible okay so first thing we're going to do is add media add image so i'm just going to grab an image this is a recent thumbnail

[22:12] uh what to do when nothing is working as soon as you select that image you then need to um set it up to make sure that it looks good in the various aspect ratios right in general if in doubt square images work really nicely you know i've got a rectangular one here because i'm just doing this for demonstration purposes in general square images will work across all platforms you know even stories square work just fine um but this will show you what it looks like in the various aspect ratios and you can have a good play about with that and make sure it looks good on facebook on instagram stories as well

[22:43] all that sort of stuff okay then when you are in fact i probably should mention this before the image but whenever you are running a lead generation campaign it's very important to think about what it is that you're going to offer right so most businesses that you know running lead generation campaigns lead out campaigns they want leads right how do you get someone to become a lead well normally they're going to be interested in something that you have to offer so if you're a service based business for example um what's the introductory offer that you can you can use could it be a free quote could it be a free

[23:19] consultation could it be a free strategy session you know my business for example offers free strategy sessions um so that could be a potential example um if you're like a b2b and you're expertise based and something like that but lots of businesses will offer free consultations free quotes those sorts of things are what someone will go oh yeah i've been meaning to get that done or i want to hire a whatever i want to get help with you know i want a new kitchen put in yeah i'd love a free quote i want to you know those sorts of things then you're basically getting you want something that someone can go

[23:49] yeah i want that and then they give you their contact information and then you can go ahead and and contact them so in this one i'm going to give the example of a free um stretch session which is what my business would offer so in the headline i want to be very with lead ads you want to be very very clear free facebook advertising strategy session super clear don't over complicate it don't overthink it the headline should describe exactly what it is you're offering you know free um get a free quote for a brand new free quote for a brand new bespoke kitchen um you know those sorts of things

[24:28] right okay and then we come to the primary text now the primary taxes is the part that on facebook goes above the image so on the facebook mobile newsfeed for example i put in you know uh primary text you can see it's popped in above the image right different ad placements is going to look a little bit different um as i said already i've already mentioned the facebook ad template go check that out that's got much more information i'm going to give here on how to write really good primary text so copy above the image but for example if i if i continue the theme of

[24:59] advertising a free facebook advertising strategy session and said this could be a free consultation for your business a free quote a we'll come and have a look a free survey um anything along those lines any sort of traditional lead generating offers um you could definitely substitute for those but if i want to write primary text i've prepared some text that i've used before so i'm just going to go ahead and um and paste in here as an example you could as i said exchange this for for taylor it for your different business something like that right so it hasn't formatted property so let me just uh space this out and then

[25:33] i'm just going to talk through it very quickly in the options um as such don't worry about this stuff down here so struggling to make facebook work for your business and that's using some a question at the beginning of your copy as a technique that we often use it helps people identify with the ad so someone's reading this and they have been trying to market their business on facebook it's not worked that line as they're scrolling through their news feed grabs their attention they go ah yeah that's me and they're more likely to read on then i say we can help as a facebook advertising agency we've created hundreds of

[26:05] successful campaigns for our clients in many different industries there we're establishing our credibility and the upside of working with us and right now we're offering free 30-minute strike sessions so there we're talking about the offer we're introducing a little bit of urgency like right now suggest that maybe we won't be offering at some point so you should act now it's a nice little technique in there click the button below to sign up now so something very very simple and straightforward like that um can work really well with lead generation campaigns what are you doing here you're identifying your target market you're showing them you have something to offer that can

[26:39] help them you are telling them exactly what to do click the button below sign up you're saying them what the offer is but you're doing it very quickly shortly succinctly not tons of waffle and it's not just one line either there's a little bit of substance to it so it's nicely balanced between a load of fluff and just two curt and short and just one sentence of like get your free facebook advertising stretch session it's not going to quite do it we need to establish we've got a bit of credibility here um need to help identify with the target market a little bit let them know who this is for right

[27:09] these stretch sessions people who have struggled to make facebook work for their business okay so i said much more detail on the facebook ad template but just wanted to give you a quick example um there right we've got the headline um description is what goes in below that to be honest if you're getting started just leave that blank you can add in something like um click the sign up if i said it right click the sign up button to um book your free strategy oh i can't type typing and talking is hard your free strategy session today something like that right and you won't see that on

[27:48] mobile feed but that's going to appear under there on in certain circumstances um but you could leave that blank if you want then in the display link you can put in your website so for example we could put in you know lead guru dot co dot uk in there that would be absolutely fine you could also just leave it blank i said it's completely optional if you want to make this as easy as possible get started with you know just leave it blank and crack on call to action now normally you're gonna use the sign up call to action button that's the the part that dictates what this button

[28:16] looks like and that's normally going to be the most appropriate with this don't overthink it just go with the one that's more appropriate to the lead ad lead generation campaign that you're creating if you click on this you can see there's some options now you know it could be apply now we could say that we're not giving away free stretch sessions where you know you have to uh fill out an application you have to be approved you know we could have apply now and you could have book now you could have get offer so just go with the one that's most appropriate for whatever it is that

[28:42] you're actually offering okay in the case of a free strat session sign up makes a lot of sense and we could also have book now or something like that okay uh moving down don't worry about that branded content is just pop that in because i've put facebook in the name of the ad but um you don't need to worry about that okay and then we get down to question format right so you can have different um things happen as you can see once someone clicks on your ad so it literally says here choose how you'd like to collect information people after think on your ad so an instant form

[29:09] which is the classic lead ad lead generation setup or an automated chat where you can set up basically like a messaging template so people will talk with each other that's probably a bit well that's certainly a bit more of an advanced technique not something i'd recommend starting with facebook defaults to instant form that's why i'd recommend you get started that's the simplest easiest thing to set up less likely to make errors more likely to get leads that you can obviously then follow up with and help convert into uh into customers of yours right so if we go with instant form for the purpose of this video scroll down

[29:40] and then we've got instant form we've got some old forms i've created in here um but we're gonna do is just click on create form and we're gonna go through some of the steps and some of the settings in these forms so i'm just gonna leave it as untitled and whatever first thing you decide is the form type so do you want more volume so you want as many leads as possible or do you want higher intent it's another way of saying higher quality leads so you can see the difference here so more volume is use a form that's quick to fill out and submit on a mobile device

[30:04] why does that get you more volume well we know that anything digital marketing related including facebook ads the easier it is for people to take a specific action the more likely they are to take it if you put more barriers more hurdles more requirements in place you're gonna get less people you're probably gonna you're gonna keep the ones that are most keen so you're gonna keep those high quality ones but you're gonna filter out some of the lower quality ones whereas obviously if you go with higher tent it says add a review step that gives people a chance to confirm their info so if you are

[30:32] running a lead generation or lead ad campaign and you're generating leads and you're seeing that um a lot of people you contact you know um they're like what i never submitted a lead for this or they don't really remember you or they don't seem that interested you might want to switch to um higher intent okay just because you basically you've made it so easy people become a lead that they're doing it and forgetting about it they're not that interested and that could be a waste time but that doesn't always happen so to begin with i would certainly go with more volume right to get started then we have

[31:06] an intro so you can see you've got a background here you can use the image from your ad or upload a specific image completely up to you and what it is you're offering whether or not you want to do that most of the time you're going to use the one from the ad there is nice continuity there if someone clicks on an ad of yours with an image and then the same image is there they're like they can see it's part the same thing if they click on it it's a different image they might be a little bit like something's gone wrong so unless you have like a specific

[31:30] reason for uploading a different image then you can certainly just go with um the default of the images in your ad okay and then after the image we've got the sort of greeting which is recommended but not required you can come down and remove this greeting but it basically be like a an opening page if that makes sense you can see that you've got information here and then they click the next button afterwards i could have something in this headline i'd normally keep it really simple and just basically describe what's going on so free facebook advertising strategy session so basically when someone clicks on an ad they can see that it's free facebook

[32:05] advertising strategy session um and then you've got the image it's all congruent with the ad they originally saw so it all sort of makes sense they can progress and and move on you can include additional details you can prove some information so if you wanted to include like just the basically the offer so this could be like free bespoke kitchen quote would be my headline something like that and then i might say something like click the next button below to um sign up for your free session now okay whether you want to add this in is very much up to you i said you can completely remove it

[32:44] you could just go with the title um something along these lines explaining the process is usually what i'd go for you have to remember that whilst facebook lead ads have been a thing for quite a long time have you interacted with many as a user still quite a lot of people that don't really get it don't really understand them too much that's becoming less every day obviously but still people aren't super familiar with them so being able to explain the process at every step is only helpful okay then we get into the questions now i um in fact let me get rid of this because i'm gonna explain some of this

[33:20] and let me get rid of that so this here is the default that you will get content information email full name right so this in description here comes in let me just write that in again comes in in this little section here which you can see on the right hand side so what facebook say is let people know how the information they give you will be used or shared so you could have something like um enter your info below and we'll be in touch to get your free strategy session booked is in they really know like they need to give you their contact information you will then contact them in order to

[33:59] get this offer booked in again free bespoke kitchen quote give us your info we'll give you a call back and we'll get the quote or get information from you yada yada okay that's the sort of thing you usually put in there you don't have to put anything in there but if you do that's what you put in so email and full name is great that's definitely information that we want one other thing you really really want to make sure you grab hold of and that's in add category contact fields phone number as i've already alluded to with facebook lead ads it's quite it's very easy for someone

[34:29] just click a few buttons sign up to become a lead and then move on with their day keep scrolling on their feed completely forget they did it if you try and email that person are they that interested and invested you're likely to just hear crickets right no one gets back to you when you email them out by grabbing someone's phone number you can give them a call and once you get them on the phone they are obviously interested in what you offered otherwise they would have never bothered to interact with you in the first place so they are interested if you get them on the phone you've got

[34:57] a much better chance of progressing them along the sales funnel than if you just send out an email so whether it's then getting that free consultation booked in um much much easier to do on the phone so i'd strongly recommend you get phone numbers and where possible call people um fairly quickly after they become a lead right so waiting 24 hours makes a big difference you can catch on within a few hours whilst they're still excited about it whilst they're still fresh in their mind that's much better you can add other information if you want i usually wouldn't start i wouldn't recommend it to start with

[35:26] i'd go with this sort of setup one thing we will do is we often do is we'll start with this setup and we'll assess lead quality if we feel like the quality needs to improve like we're getting too many leads that just aren't that interested then we may add some other questions some other information um that just segments people makes it so that only the people that are a bit more involved and invested in this process actually go through and become leads okay but there's all sorts of things you can ask for you know location-based stuff um you know work-based information you know things like that right

[35:57] not quite as much as they used to be but still a bunch of info you could ask for that could be helpful right next we've got privacy so here you need to include a link to your privacy policy um so that's probably going to be a page on your website already obviously you're collecting users data here right so you need to then tell them how that data is going to be used or that sort of stuff if you do not have a privacy policy link on your website because i've had this question a whole bunch why don't have one well you should have one and you need

[36:26] one and even if you only make one for the purpose of being able to run lead ads it's still worth doing it doesn't take very long not very complicated you can find templates online go ahead and grab that in so you just add a link to privacy policy there and the link text is you know you can see that it's here um view ben he's privacy policy i could change that to something else if i wanted to right i could change it to view lead gurus privacy policy because that's my taking my business name but that's absolutely right and you can also add a custom disclaimer

[36:51] if you particularly want again that'll be up to you the business you operate in what your lawyer or you know whoever your data manager says okay and then we've got finally got completion so once they've clicked that submit button and the default is this thanks your set you can visit our website or exit the form now so if they click on the button below it takes to view website you can change these by the way so you could change that to download or call business if that's what you want i would normally leave it as your website and i would also add in a link to your website there obviously because

[37:22] that's um quite important um this is fine thanks you're all set you can visit our website or exit form now um i would normally leave that maybe as it is and change this to something like um you know we'll be in touch shortly to arrange your free strategy session something really nice and simple like that not only complicated but just again making sure that they know the user knows exactly what's going on exactly what they can expect all that sort of stuff then you can go ahead and hit publish i'm obviously not going to do that because as an example ad account and you are all good to go

[38:04] you've got um i'll just leave that up to finish the video and you've got the campaign set up the ad set set up the ad set up and the lead form set up lots of other things you can do lots of other elements you can add but i don't want this video to be three days long and i've got all sorts of videos and all other stuff right like campaign structure how many ads you should have um all those things so check video description out for those check out my youtube channel for that stuff hopefully it's been really useful whether you're getting started with facebook advertising or starting

[38:32] facebook lead ads or you know perhaps you've been running other types of campaigns and now you're running lead generation campaigns or perhaps you've been running lead generation campaigns for a while but you just want to know how to do it properly hopefully that's been helpful if it has comment below to let me know that's always much appreciated don't get to all the comments but i do see them and before you go a couple of free things i want to mention it's very very important so the first is a free webinar that i've created called three killer facebook ad strategies to double or more your revenue and in this webinar

[38:57] we break down three different facebook advertising sales funnels that we use all the times for our clients these sales funnels are very much tried and tested very much proven we've generated literally millions of dollars with each and you can absolutely model from the sales funnels and i'll show you step by step how they work in this webinar and i also explain in the webinar which sales funnel you should use for your business because businesses offering certain products and services need very different setups to business offering businesses offering other products or services um and i explain all that in the webinar so completely free 60 70 minutes long i think you'd be very

[39:31] very happy you went through it if you do link is in the video description other free thing i want to mention is my facebook ads mastermind group so i've got a facebook group that has just over 65 000 members as of the recording of this video an amazing community full of people like you who want better results from facebook advertising it's literally one of the biggest communities of facebook advertisers in the world it is an amazing um place super super proud of it and yeah people get the questions answered all day every day i do free live trainings in there everyone's helping each other out it's a great place to be

[40:05] if that sounds something you want to be part of go ahead and click on the link in the description below there'll be another link through to the group go ahead and join free to do so and we'd love to have you in there i said if this is useful comment below to let me know um comment below with any questions don't forget to hit the subscribe button if you haven't done so already and best of luck with your facebook ad campaigns guys best of luck with your facebook lead ads and i will talk to you soon bye for now bye

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