# $100M CEO: Brutal Life Lessons I Wish I Knew Earlier

Channel: Dan Martell
Video: https://www.youtube.com/watch?v=8R4rmc9NYpA
Duration: 31 min
Language: English
Words: 6652
Transcript page: https://viewrankai.com/tools/youtube-transcript/8R4rmc9NYpA

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[0:00] Everyone's always giving you advice on how to live your life. And even though I know they mean well, a lot of that advice can actually [ __ ] you over. I went to rehab and jail twice before turning 17, and people had been giving me advice my whole life. Since then, though, I've built several multi-million dollar companies, a beautiful family, and honestly, a life I didn't think was possible. And some of the biggest lessons came from questioning the advice I'd also been told to follow. These are nine popular pieces of advice that I say are worth questioning and what to [music] do instead. Starting with one

[0:32] that sounds pretty harmless. Advice number one, follow your passion. It sounds like a great way to choose a business. So why should we ignore this advice? I learned this the hard way. I started two businesses, a vacation rental site and a hosting company, and both failed. Because I was focused on my passion for being in a server room and configuring software. I literally spent $10,000. I borrowed it from the bank. me and my brother to go sit in a server room because I was nerding out on the kind of server I could buy and the software I would run. And then what I realized that if I actually wanted to

[1:04] make money, I couldn't focus on what I wanted to do, I had to find a problem that people were already paying for that was actually something they wanted. Passion without market demand, that's just a hobby. You know those people that got those train sets at home, they ain't making any money off that train set. The person sold them the trains. They're the ones that got rich. That person hopefully took a passion plus market

[1:26] demand and sold the people the trains. So, here are some warning signs that you might be falling for this advice. You talk more about the product than the pain it actually helps solve. You keep building without anyone paying for the results. You just love to do it. I'll do it for free. You don't have to pay me. I'm still learning. I'm trying to build

[1:45] referrals. I'm building case studies. When I see that, it's somebody that doesn't want to be challenged. So when a young person comes to me and says, "I'm trying to figure out what I should do with my life." I always say, "These are the four questions you should ask." One, what are you good at? What do you feel naturally just inherently other people

[2:02] struggle with that you're just good at? Two, what do you love to do? When you can allow yourself to fall in love with the work, that's a really cool place. Three, what does the world need? What is the world saying? Here's what I need. Here are my problems. Go on YouTube. go on social media. People are pretty vocal about what they're pissed off about. And then fourth, what do people already pay for? Most people just focus on like, "What do I love doing? What is my

[2:29] passion?" And they ignore all the rest. That's where the advice is worth questioning. It's not that it's bad advice. It's just incomplete. You got to ask all four questions. Now, the good news is you don't have to give up on what you love. You just got to find enough people that were willing to pay for it. Advice number two, never give up. But Dan, you're telling me I should

[2:50] give up? Sometimes, yes. Let me explain. Never give up can make us feel like we should keep an approach long after it stops working. Staying with something that's hurting you just to say you never quit makes no sense. It's like one time I saw this guy pitch on American Inventor, a board game he made. And they ask him, "How much money have you put into this board game?" And he's like, "All my life savings. How long have you

[3:13] been doing it for?" He goes, "27 years." The one guy's like, "I'm going to have to say no. I'm sorry. The other guy goes, I'm sorry, I have to say no. And he goes, why, bro? You clearly did not see the writing on the wall. Nobody's bought your game. I'm telling you, bullet ball is going to

[3:29] be a success. The other challenge is this philosophy of like sunk costs. Often times when we put real time and money behind something, we have a desire to have it generate a return and we'll stay with it because we're $500 in or $1,500 in or $50,000 in when the truth is sometimes we just have to cut our loss, do less so that we can move. Here's some warning signs that I would encourage you to consider. If our main reason for continuing is based on how much we've already spent, uh-uh. We keep getting the same results but refuse to change our approach, that's a warning sign. and

[4:03] then proving that we're right to other people starts to matter way more than reaching the goal. Red [music] flag. Here's what to do instead. Just start with basics. Let's write down our goal so we have a clear understanding of what we're doing. Then, knowing everything I know now, if I started over from scratch using first principles, would I do it over again? Is there anything I would tweak? Then I look at my current approach and I ask myself, if I keep doing this versus this other thing, which one has the highest possibility of succeeding? If this one isn't going to get me there, then I got to give up. But

[4:37] again, it's not giving up. It's learning and choosing a different path to the goal. That from people giving you that advice, they miss that part. You're allowed to give something a real shot and still decide to stop. Advice number three, when you're stuck, go harder. Dude, I have a [ __ ] great story for this one. My brother Pierre started a construction company. When I asked him what he was going to do in that world, he's like, "Oh, we're going to do land development. We're going to build houses. We're going to do leases. We're going to do renovations, multi-unit projects, all of it." To him, that was

[5:13] all construction. But then I told him, I was like, "Hey, man. You actually have like four or five different businesses, and you're just pretending that they're one. And what's crazy is each one of them could be, if you focus, a 10 million a year business. But running all four or five will mean you will not have time to do any one great. So my advice, pick one. Go all in. Give it all the focus you have. Today he's [ __ ] crushing it. Largest home builder in Eastern Canada. 9 figureure entrepreneur. Zero chance he gets there. Coming out of the gate trying to do everything. In a

[5:49] different way. I see this other behavior that's similar happen all the time with people. when things get tough and they start missing numbers or things aren't working out, they just add more meetings and more to their calendar and they just add more. But what happens is your attention gets split. That shower time for me, the gym time, maybe driving to work where you're solving problems instead of being like maniacally focused on one problem, you're scatterrained. A hose that's just pouring out water without direction, kind of just squirting all over the place, doesn't have much power. That same water focused through a very small pin like a laser

[6:25] can cut steel. That's the difference I'm talking about. So, the point isn't when you're stuck to go harder. It's actually to take a step back and cut things. Here's some warning signs that you can use to self-evaluate. For example, do you keep starting projects, but the important ones never get finished? The other one is, does your team have so many priorities, but nobody really knows what comes first? Sequencing equals success. And if your team doesn't have priorities, then they don't have direction. Or are you spending more time keeping track of the work than actually doing it? That one's a funny one. I see more people take time to track something

[7:01] tend to just do it. How about no more to-dos, just do? So, here's the thing I want you to take away from this. It's called the commitment cut. You have to look at all your commitments, okay? And I'm talking everything that's coming up over the next 90 days. Then circle the three that will have the most impact on your life to actually achieve what you're trying to do. Now look at that list of commitments and I want you to circle just one to stop. Easy. The thing that has the least impact. Now give all the time from cancelling that commitment to the top three priorities. So now when

[7:31] you're stuck, it's not that you don't go harder. You just do [music] less to go harder on. And I get it. There's probably a lot of stuff that you're like, "But I got a team and departments and I have to keep things going. I'm worried that things are going to fall apart if I stop. I get that you want to cut stuff. Here's what I want to offer you. I've built a whole scale your business workbook that helps you identify what's broken, where you're still spending time, how to get your time back, and even how to delegate it to your team. It's what I use to scale

[7:58] all my AI companies and my businesses, and I've been doing it for years. So, if you want it, just scan the QR code on the screen. It's absolutely free. Or click the link in description. I'll send it over. Advice number four, listen to your loved ones. This one breaks my heart. And you know what's crazy is I've done it to my own kids. The other day, one of my sons came to my wife and I with a business plan. Now, not his first business plan. And what we've seen is a bunch of other failed attempts over the last couple years. So, obviously, we're like, "Hey, we want to support you, but

[8:28] you're also like not finishing what you start." Okay? We're not talking about the don't finish what you start I said earlier. It's just literally, you know, shiny object syndrome. And we started being hyperritical around the idea. Not that the idea was bad, but that we didn't trust him. And after we had our conversation and he pitched his idea and my wife and I sat down and talked about it together, I said, "Are we doing that thing that parents do where we don't want to see them fail so we are critical about the idea and put constraints around it?" Any parent that's had a kid, when you taught them to ride a bike, it

[9:01] is such a wild concept to eventually let go, [music] especially after you take the training wheels off cuz you know 100% chance they're going to fall. You really want to give them good advice, but at the same time, you're scared that they're going to hurt themselves, so you keep them safe. And it was interesting for me to catch myself with my son because I went back to him and I said, "Hey, I don't want to discourage you from doing this. The reason I said these things is because of what I've seen in the past. And I don't know if you're going to win or not. And I don't want

[9:30] you to stop that. As long as you go into this eyes wide open. The financial risk, the marketing risk, the effort. Bro, I'm here to support you. Next morning, he comes back and he goes, I did more research. I decide not to do it. I didn't tell him not to do it. I absolutely supported him. I wish every parent had that level of self-awareness cuz like even I almost did it. All that to say, it came from a place of deep love for my kids. So, listening to your parents and people that you love could be a completely failed strategy, especially if the life you want for

[10:03] yourself is bigger than the one you've experienced with them. Because if you listen to them, you'll get the exact same life they had. So, if you want something different and bigger, by definition, you can't ask the people that you love unless they've achieved the thing you want. Which look, maybe in my son's case, in the business he wants to start right now, that makes sense to come to me. But he might have aspirations that are way bigger than mine. And in that moment, I would be a

[10:28] flawed person to come ask for advice. And honestly, I probably will always be a flawed person because I've got skin in the game. I care too much about his well-being to give him the yolo advice I give strangers. So, here are some warning signs that you might be falling for this advice. You have a burning desire to play a big ass game, but you're afraid that the people that are closest to you what they'll think about it. And the other one is that you keep hearing from people that you care about why it won't work instead of why it could. So, if that's what you're hearing, do this instead. Number one,

[11:02] create your Mount Rushmore of advisors. Okay, I call this the power of opinion. Whose opinion am I giving power to. I pick five people whose life I admire for different reasons too. It might be business, it might be family, it might be risk-taking, it might be problem solving. The key here is to make sure that those people have the receipts of doing the thing you want to do. And it's kind of like asking myself the question like what would this person do? It's

[11:26] like, you know, what would Jesus do? It's like what would Jesse do? What would Elon do? What would Warren do? Those are examples of people that I have on my advisory board. Some of them I know in person, some of them I don't. Some of them I will eventually be good friends with. So, here's the key, though. When you get that feedback, listen with affection cuz remind yourself they're saying this because they don't want to see you hurt. They

[11:50] don't want to see you skin your knee. But then go get advice from someone who's done it. Advice number five, always have a plan. This is one that can be terrible advice. When I was 23, I decided to start a company and I had already failed twice and I was onto my third company and I'm sitting there in a small basement apartment and I had to buy software. It was called Business Plan Pro and I sat down. I went through all the prompts and did the answers and I did all the work for it to create a plan, a business plan, which I effectively have called now a guest

[12:24] [music] plan. Because let me tell you, not only did it have a perfect proforma, a perfect marketing strategy, a perfect recruiting program, a perfect offer, everything was in there. None of it ended up coming true. All the time that I took that 25 hours to write the business plan, to guess about the future, I might as well have just spent it getting my first customer, hiring my first employee, doing work that I could have got paid for. Instead, I just sat

[12:49] there cuz it felt safe. It felt right. One of my favorite quotes is by Mike Tyson because he said, "Everyone has a plan until they get punched in the face." You could have the best plan, the perfect plan, and none of it matters until you talk to a customer. The challenge is that most people that struggle with this, they think they have to make the perfect decision. Instead of trying to make the right decision, how about make the decision, then make it right. I actually start businesses with the assumption that I don't know what I'm doing. I don't know what's going to work. I trust it will work. I don't know

[13:20] what part's going to work, but what I believe to be true is anything to get feedback, to learn, to try is better than thinking. Here are some warning signs that you might be falling for this advice. The launch date keeps changing. Not yet. Not yet. Not yet. I've been following some founders that have been supposedly launching for the last 9 months. Haven't seen [music] the product yet. You go down a research rabbit hole that ends up at nothing. Like, oh, before I do this, I have to study my

[13:45] competitors. I got to study the market. And then you end up spending months with what? No learning. You've talked about your idea to everyone you know, but no one has seen it. You haven't asked them to be a customer. You haven't gotten any money. You're getting excited by talking about the idea, but not them using the actual product. So, now that you understand the warning signs, here's what we want to do. First off, we have

[14:08] to make it a non-negotiable. Non-negotiable to go and do something, not think about something, not build guest plans. actually go sell, do, create. That is your next step. Two, we have to give ourselves a deadline. Goals are just dreams without a deadline. Third is we have to make sure that we have a reward for accomplishing something. And then stakes. [music] What

[14:27] are we trying to avoid if we don't? You'll do 10 times more to avoid pain than you will to gain pleasure. And that is a powerful tool. And for what it's worth, stakes have to be real. Stakes have to be painful. The vacation you choose not to go on is not stakes. The I can't work at this company anymore. I'm speaking to Jen. You guys might have seen that story before. That's real pressure. Those are stakes. Not going on a trip to Bali that you weren't going on in the first place. Whatever. Realizing you have to go find another job. That one's scary. And then to really activate

[14:58] it, share the rewards and those stakes with other people so you have public accountability or what I like to call positive peer pressure. If you post that on your Facebook, here's what I'm going to do by this date and if you see me, you should ask me about it and if I don't do it, I'm committing to X. That is accountability. And then my favorite thing which is written on top of my office door is default action. Take a single action, anything right now in this moment to move it forward. Don't overthink it. Don't stop yourself. Just do something. You don't need every answer before you start. You just have

[15:33] to take a small step that helps you find that next one. [snorts] Advice number six, if you want it done right, do it yourself. I see this one almost all the time. Founders that think that they need to do everything themselves. They get involved. They get involved in the marketing and the sales. They do

[15:49] everything and then they're complaining. They're burning themselves out. They don't have enough time to do anything. And they never stop to ask themselves, hm, could I ask for some help? And this is the trap. thinking that if I want it done right, I have to do it. As the author of the book, Buy Back Your Time, I can promise you this isn't the right way to do things. The idea of do it yourself can turn you into the person where your whole team has to wait because you're stuck. You are the choke point in the process. [music]

[16:17] That is why it's called the bottleneck. I believe that you add value, but there is a very specific way to do that and it's called standards. Cuz people don't buy your presence, they buy your standards. When you're selling something, even if it's you, you're a coach or a consultant. You're an expert. And you think, well, I just sold them

[16:34] me. No, you sold them your expertise. You sold them your methodology. You sold them the process, the way you do it. What you sold them was your standard, not your presence. If you have a business, you're going to have to charge people enough money to pay somebody else to do the work. You're going to have to train them. They're going to have to follow your process. Empower them. Like, give them the information. Give them the system. Give them the process. Give them the dashboard. say, "Here's how we do this. Watch me do it. You do it." All of a sudden, now we've empowered, we showed somebody, and then they can go work with

[17:03] other people. You have to be the person that creates the standard, creates the system, trains against it, but definitely not the person that does it. Let me give you an example. If I have a workflow that requires a sales call to an onboarding conversation to working with somebody to follow up to billing, to whatever it is, I break down that workflow. There might only be the middle part that actually requires me, which is doing the work with the person. The sales call, somebody else. The onboarding call, somebody else. Post follow-up, somebody else. The billing, somebody else. It really requires you to let go of the other things to grow. But

[17:38] to do it in a way where you've given them a checklist, you've given them training. You've shown them how it's done right. Not so they can do it right, so that they can't do it wrong. So give them the ownership, empower them to take those steps on and then coach [music] them to win. And look, if you're someone who struggles with this, I got something huge I've been working on for 2 and 1/2 years. It's going to be the biggest thing that I've ever done in my career specifically to support those that know they have more to give, but they can't get rid of the work. They can't let go

[18:08] to be able to grow their life, their business, [music] their outcomes bigger. Mark your calendars and come back November 2nd because I'm going to be talking more about it in a massive way. So, these are the warning signs I want you to look for that might be telling you that you're falling prey to this advice. You're doing work that you're

[18:25] already paying somebody else to own. Your team needs approval for every little decision because you can't let go. You say, "Hey, next time you work on that, I need to approve this." And then the last one is you're constantly covering up for your team. Meaning you see somebody fall short and instead of working with them, you do the work for them. And indirectly, what you're doing in that moment is you're teaching them how to treat you. Meaning that they learn if they just leave it there, you'll jump in and fix it. So this is what I would encourage you to do instead. First off, there's a framework

[18:53] called the camcorder method that is so powerful. I talked about it in my first book, but it continues to come up because in the world of AI, you can literally do this. Give it to your AI and it'll do it for you. And essentially, it's record yourself doing the work. Just pick one task that you continuously do. It could be responding to questions in your email. It could be following up to support tickets. It could be doing your financials. It could be doing marketing. It could be posting on social media. Record yourself doing the thing. I like to use Zoom. Share your screen. Record it to the cloud. Go

[19:23] through the actions of doing the work. Talk out loud. Talk through it. Make sure you're being very descriptive. And then give that recording to somebody else on your team. Or if that team is now virtual using AI agents, give it to an agent and say, "Hey, go through this video step by step and turn it into a playbook. And guess what? If there's anything I miss, could you also add that for me?" The key is to talk in steps, principles, and frameworks. That way, the person gets to learn how you think, not just how you do. And that is a big distinction. Your team isn't the

[19:54] problem. You just haven't been able to give them the tools that take things off your plate in the proper way. Advice number seven, hustle harder. For the obsessed, for the people that love the work, the people that are just like so into their craft, this one might be the hardest. When I built my first company, most people don't realize this, but I was coming off two failures. I was so worried that I was going to fail again that I just did the only thing I could do, which is work. I was talking to customers on Sundays. I was prepping interviews at 6:00 in the morning. I was

[20:25] working with clients full-time for three years. I actually went on site and deployed software and helped clients like actually did 8 hours a day of real work. Then outside of that have to operate and scale a company and I was literally napping in between meetings cuz I was so exhausted. I couldn't keep relationships. I put on weight. I was pushing so hard that I later got shingles. My body essentially said, "Fuck you. You think you're working hard like this and I don't notice. No, I notice." What I learned later is that I needed to understand how to protect my time so that I had the time to take care

[21:00] of myself, to have hobbies, to build relationships, so that I didn't keep creating problems that I then got distracted about trying to resolve in my personal life because I was thinking I was doing the right thing by working all the time. And it turns out I'm happier after I take time for myself, which means I'm a better person for my team, which means I'm a better person throughout my day, which means I can still work hard. I just work more effectively because I'm [music] not trying to fix things that have slid off and cracked. I get that there are seasons where you hustle harder, but we

[21:32] also need time to recover. No different than after I did a full distance iron man. I wasn't waking up 2 days later to go do another one. I had to take weeks, literally took me 6, seven weeks to recover my body to not feel the fatigue from that level of stress. Works no different. And when people say hustle harder, hustle harder, it can feel intoxicating. But then I never stopped to ask myself, when is the date where I'm going to pull back? When am I going to find a better way to work? Because they exist. I just didn't force myself to confront it. So, these are a few

[22:02] warning signs that you might be doing this advice wrong. First off, you check your messages every time you're supposed to be out of the office. The other one is you keep postponing sleep or exercise or time with people you love. And then I always look at, are you always in a bad mood? Are you easily irritated? Most times we lash out at people not because of the person, because we're mad at ourselves. So, here's how we fix this so the bad advice doesn't impact you. First off, block out time for your hobbies in our calendar. On an annual basis, I have this rhythm of experiences that I do

[22:33] every year. A lot of these are rituals now because I know going to do them lights me up. These are activities that recharge my internal batteries. I call them the 3Fs. They're fun, they're frequent, and they're with friends. And at the end of the day, you can have all the success in the world, all the money in the world, all the cars in the world, all of it, if you have nobody to share it with, you'll be sad. And then we got to add them to our calendar. Some people see my snow biking trips or my snowboard trips or my mountain biking trips or my wake surf trips and they go, "Hey, I

[23:00] want to come on that." And I go, "Look, go create it for yourself. Go grab two people, invite them to a thing, and start a ritual." Something that you can do every year. You and another person come together to do something is considered a win. Work hard when you need to. Just don't build a life where there's never time to recover. Advice number eight, be yourself could be the most dangerous thing ever. Especially if who you are isn't enough. When I was 19, I didn't know what I needed to do. And if I would have just kept being myself, I can tell you what my life would look

[23:29] like today. I would still be drinking. I would still be smoking. I would still be hanging out with people I shouldn't. I would still be obnoxious. The best parts of you be that person. The part that holds you back, that gets agitated, that screams at people, that makes bad decisions, that version of you has to die. The reason why people have a hard time with change is because they put labels on themselves. I'm a night owl. I am an extremist. I am an introvert. All of these things create an identity that you have to live into, right? You have a consistency bias. Because I've said this

[24:02] about myself, I have to be consistent with it. Well, what if the thing you want exists on the other side of you becoming somebody more? And you got to be honest with yourself that right now, if you wanted that and it's not in your life, it's cuz you're not good enough yet. Even in the idea of wanting more, everybody I grew up with, they were like, "Why do you want more? Why don't you just settle?" I'm like, "That's just not for me." And my gut tells me that's not for you. So, here are some warning signs that you might be falling to this advice. You might be just saying things

[24:32] like, "But that's just me." and that ends pretty much every conversation when it's time for you to step up. Or you keep slipping into the same situation and reaction anytime you're tired. You feel the pressure in the noise and instead of stepping up to overcome it, you go, "It's too much." Or you keep falling short on your commitments to

[24:50] other people or even to yourself. Confidence comes from keeping the commitments you make to yourself in private. And those are the most dangerous ones to break because when you do that, you break your belief in what's possible. To fix this, we have to start with our habits. And the best way to do that is either add or remove friction. Essentially, we want to make it easy to do the hard thing and hard to do the easy thing. So, think about something, a habit that you'd like to change. Maybe it's just wanting to go to the gym. What is a way to make the hard thing? Go to

[25:18] the gym really easy. What I do, I put my clothes out the night before. I commit to showing up there with a friend. [music] I pay a lot of money to train with somebody or for the gym. I take a picture and post it online after I work out. I made it easy for me to do the hard thing. Whereas, if you don't do that, it's really easy to just lay in bed. Nobody's gonna know. It's so comfortable and warm. I get it. I want to stay in bed, too, some mornings. But when I get up and I know that somebody's waiting for me and they're going to call

[25:45] me out if I don't show up, that friction is enough to get me out of bed. And on the other hand, if you want to stop doing something, you have to add friction. So, if you're like into playing a lot of video games, how about you sell your console and you can only play if you go to your friend's house. Now, that takes discipline and again, you're going to have to go back to make commitments in public to other people so you have some kind of peer pressure. But that process works. So, the key is you got to know your weak spots and then plan for them so they don't take you

[26:10] out. [snorts] Advice number nine, this one I personally had the struggle with the most to never show weakness. For 15 years after rehab, after getting clean, after transforming my life, I didn't share any of those challenges with anybody. I didn't share them with my friends. I didn't share them with my girlfriend at the time that eventually became my wife. And then one day I was asked to give a talk and informed that whoever gave the best talk would get $25,000 to donate to the charity of their choice. And that charity was Portage, the rehab center that saved my life as a teenager. And I knew that for

[26:46] me to win or even having a chance to win, I was going to have to share my personal story because talking about marketing or growth hacking at that time was not going to cut it. And about an hour before I got on stage, I informed my incredible wife that uh I needed her to stick around, that I was going to share something I'd never shared before, and she'll probably have questions for me. And then she goes, "Okay, yeah, no, that works. But uh I just want you to know that my parents are going to come

[27:12] watch you." Oh, okay. Can you make sure they stick around, too? Yeah. Why? You'll see. I went up there for 15 minutes and broke down. It was hard. It was painful. It was things I'd never shared before. What shifted for me was when I got off stage and not only did I have my mother-in-law, who I always buted head with, come up to me and give me the biggest hug and finally says to me, "I understand you now." And Tim Ferrris, 4-hour work week, Tim come up to me and say to me, "Wow, I had no idea." After that moment, I realized personally I don't want to live a life where people

[27:52] don't know that about me. I am who I am because of what I went through and I'm really grateful for everything that I have. So for you not to know that part would feel dishonest for me. Showing that weakness or being vulnerable like that for a lot of people, they wouldn't realize that everything I have from my bestselling book, 16 million followers on social media, [music] keynotes where I get paid six figures to come and share my message, all of those stem on the backside of me being honest and vulnerable with my story. The more personal the story, the more universal the message. And that's why I think it's

[28:25] resonated with so many people. When you only share your wins, people can't connect with that because the struggles are what's relatable. What you want is somebody that's going to be honest with you and then you feel to yourself, well, this person did it. I should be able to do it. Here are some warning signs that you might be falling prey to this bad advice. You share the wins, but you hide everything hard that it took to get you here. People don't actually know your biggest struggles that you've been

[28:51] through because you're ashamed of them. Someone shares a struggle that you know well, but you act like you've never been there before. And I get it. It could require a lot to feel safe to let another person that whatever they're going through that you've been there cuz you're worried they're going to weaponize it. I get it. It's scary. But here's the deal. This is what we got to

[29:10] do. Just got to start with one person. Pick one thing and just try it out. Hey man, can I share something with you? Yeah, what's up? A couple weeks ago, man, I really struggle with something. Here's what I went through and here's what I learned and this is where I'm at now. I'm really good, but it still bugs me. Can you just share that and watch them transform? Because what happens is when you share something like those kind of stories or vulnerabilities publicly, they feel like they know a secret. And when people feel like they know a secret, they feel like they can trust you. And then what you'll experience,

[29:40] which has been the most beautiful thing, happens to me dozens of times a day. People come up to me and share things they've never shared with another person because they believe it's safe. When you go first and you're willing to share yourself with the world, don't be surprised if the whole world comes to see you win. And look, as someone who has a lot of haters online, still don't

[30:01] know why, consider them confused fans. The people who matter most won't judge you, and the ones who judge the most don't matter. So remember, there's a lot of advice out there, but most people giving us the advice, they just mean well. They just don't have the full context, and nor do you. And it can literally be harmful advice. So appreciate it. Say thank you. Understand that it comes from a place hopefully of caring about you, but then also question the advice. Use it if it's helpful, but don't hear it blindly. So, I want you to leave a comment below and let me know what out of everything I shared with you

[30:36] do you feel is a piece of advice that you thought this is how it is that you now realize maybe I got to question it more. And remember, if you own a business and you want my free scale your business workbook, just scan the QR code on screen or click the link below in the

[30:50] description and download it for free. Now, next up, if you want to learn the seven things that you need to upgrade once you make money, click here and I'll see you on the other

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