# Klaviyo Email Marketing FULL Course 2026 (Ecommerce Email Marketing 2026 Free Course For Shopify) Channel: Emiel Dingemans | eCommerce Retention Marketing Video: https://www.youtube.com/watch?v=4z0fqcc6yfw Duration: 4 hr 14 min Language: English Words: 51037 Transcript page: https://viewrankai.com/tools/youtube-transcript/4z0fqcc6yfw --- [0:00] If you want cla email marketing to drive serious revenue for your store in 2026, you do not need more random tactics. You need the right email system. Because most ecom brands are either missing key flows, sending campaigns without a real strategy, or trying to fix performance issues without understanding what's actually broken underneath. So, in this full email marketing course, I'm going to walk you through the exact setup I'd focus on to build a high performing email system from the ground up. We will start with list growth because none of the rest of this matters if you're not consistently adding new email subscribers to your list. Then we're [0:37] going to build out the core email flows, layer on campaigns, cover AB testing, segmentation, deliverability, and finally we will discuss how to use AI to make the whole email system faster and smarter. And that order matters because each part affects the next. And by the end of this course, you should be able to look at your own Clavio account and know exactly what to build, what to fix, where the biggest revenue opportunities are. So, let's start at the very beginning, your signup form. So, first of all, why having a high converting pop-up form is so important. Most people who click on your ads and land on your [1:12] website aren't going to buy straight away. 98% of the people will leave your store without leaving a trace. So, they're just simply browsing, comparing, and just checking your brand out. So without a solid way to capture those people, they're just going to leave your store without leaving a trace and you might never see them again. And of course, you can run some retargeting ads via Facebook or Google, but that's just super expensive to run for your e-commerce store. So this is where a high converting sign form comes into play. So it serves as the gateway to turning those casual visitors into potential customers for your brand. So [1:42] by capturing their details through an engaging and well-placed signup form, you're not just collecting data, you're creating an opportunity for ongoing communication. This means that you can nurture those leads with your welcome series flow and with your email campaigns. And this way you can build trust with them and guide them towards that first purchase. And from there you [1:59] can nurture them into a repeat customer. So it's a key tool for lowering your customer acquisition and making sure that the traffic that you're paying for doesn't just vanish. So this is the typical e-commerce funnel that I often see and that's that brands are running top of funnel paid ads. People will visit your website. 2% of them on average will be converting and actually buying from you. But 98% of the people are leaving your store without actually purchasing. And of course underneath there you'll run some retargeting ads which are super expensive and of course there will be some people that will be revisiting your website but a lot of [2:31] them again will leave your store without buying and maybe you'll convert just a small portion of it another 2%. But the end result is that your cost per acquisition is sky high. So that's why I always recommend this optimized e-commerce funnel where still you will be running the top of funnel paid ads. People will still visit your store via those paid ads and still only 2% of the people will actually convert straight away and 98% of the people will leave your store. But now you have a high converting signup form in place which will capture 8 to 12% of your website traffic. And these new email [3:01] subscribers, you can nurture them with your welcome series flow which will convert 10 to 20% of your new email subscribers. and the rest of your new email subscribers, you can nurture them with your autoflows and with your email campaigns, which will convert even more email subscribers. So, in the end, you will have a lot more people who will actually buy from you and your customer acquisition will go down. And of course, everyone can set up a signup form because Claio has a lot of default templates that you can use. But the problem with those default plug-and-play templates is that those templates are just not converting at the level that [3:30] you want. You don't want to settle for just a 2 to 3% signup rate because even then you're still leaving a lot of potential on the table. So it takes up a lot more effort, skills, and knowhow to get from the 1 to 3% industry standard all the way to the 8 to 12% signup rate that we are aiming for because that's what we call high converting signup form. And once you reach that level, you can expect to three times amount of people inside your email list and you can triple your email revenue in a super easy way. And I really want to emphasize that sign up forms are not a set it and [4:01] forget it thing. So it's not that you just set up a signup form once and you you can just leave it running for the rest of its time. You have to keep optimizing it to make sure that your sign off rate will go up over time. So maybe you start with a signup rate of 4% but by implementing AB testing and optimizing it over time, you can increase it to that 8 to 12% region because there's always room for improvement. So it's all about testing, iterating, and refining to push those signup rates to that 8 to 12% signup rate level. So how to create a high [4:29] converting signup form. The most important thing of your signup form is to create a good offer because that's actually the biggest game changer. So ask yourself, would you sign up for a newsletter with a bad offer? Probably not, right? So think about what could be a good offer for your audience actually sign up for your newsletter. So you have to make sure that you split test different kind of offers to see what resonates the best and the most with your audience. And of course you have to remember to factor in your profit margins, signup rate, your welcome flow conversion rate, and the revenue attributed to your welcome flow. So what [5:01] are good offers that you could test for your own brand? Think about a buy 1 get one free. A buy 1 get one at 50% off. A free gift when you buy X, a free digital product, free shipping, a dollar amount off, a dollar amount off over a certain amount, percentage of, percentage off over a certain amount, a percentage off when you buy a subscription, a cashback, early access to a sale, and my personal favorite, a mystery discount. So there are a lot of different softwares in the marketplace that can help you create signup form, but I always recommend to stick to Clavio because Clavio has [5:31] massively improved over the last few years with their signup form. So there's no need to use a separate software for this. Now let's dive into a Clavio demo account and show you how exactly you can build a high converting signup form. So in this Clavio account, we go in the left menu to sign up forms and at the top right corner, we're going to click create form. And at the categories, you can select if you just want to collect emails or also phone numbers or just phone numbers. And for this example, we're just going to collect an email address. And over here, you can select the type of signer form. And the best [6:00] performing forms are the pop-up forms or the full page form. So always make sure to split test both. For this example, we're going with just a simple pop-up form. So now you see the default Clayfield templates, which already gives us a good base to start with. So for example, let's go with this one. Let's call this demo desktop. And then you have to select the email subscriber list. So when people are signing up via this signup form, which list they are entering. Most brands it will be the newsletter list. And then you can toggle the switch to include a teaser which I will tell more about in a sec. Then we [6:29] create the form. And now we're in the signup form builder. So what we're first going to do is select the targeting and behavior. So over here you can select the timing. So when should this form be displayed? Right now by default it's on immediately, but that's something you don't want to do. Imagine you're visiting an e-commerce brand store and immediately you get a pop-up. That's not the experience that you want for your audience. So always want to have this selected on based on rules. So on desktop I always go with when visitors exiting the page after time delay. And this is something that you can split [6:58] test but a good starting point is 6 seconds and select after visitor has scrolled a certain amount. Again this is something that should a test where a good starting point is 60%. And then you can even select if person has seen a certain amount of pages. And you can toggle the switch if you want to make sure that all these selected conditions are being met before someone is getting the sign form. But that's something we don't want to toggle. So we leave it like this. Then the frequency. So after a visitor closes the form, show again after default it's on 5 days. I like to put it on 3 days. And then devices. So [7:30] that's an important thing. You always want to make sure that you have a separate mobile and a separate desktop form. So I always start with a desktop form and then later I'm going to duplicate this form and make it more suitable for mobile because there are some minor things that you want to adjust on mobile and also in terms of AB testing we sometimes see different conclusions on mobile and desktop. So some things apply on desktop but not on mobile. So that's why you always want to make sure to have two separate forms for mobile and desktop. So in this case since this is the desktop form we're [7:58] going with desktop only. And here you can create some custom triggers but we're not going to do that now. And then over here you go to targeting and then people who get this signup form. We selected don't show to existing claio profiles because obviously this form is not suitable for people who are already on the email list. Then you can select URLs to include or exclude. We like to exclude the signup form on the cart page for example but also on the check out page because these people are already on the verge of buying. So in that case not necessary to show them a signup form [8:27] where we give away discount if people are already planning to buy from you at full price. And a good exclusion could be if you have a wholesale page, then you could exclude that page as well. Next up, you can select your U2M parameters and you can select your location. So if your brand is based in the US and you only ship to the US, then obviously it makes sense to only show to visitors in the United States. And also you can exclude certain countries when necessary. So this is the targeting and behavior. So to which people we are showing the signup form and now let's make the actual signup form. So in the [8:59] right side you see the signup form on how it looks. So on the left side we have a site image and on the right side we have the actual signup form. So first of all you want to make sure that you have an interesting image over here. So let's pick a random image something like this. Make sure to have an alt text. So let's say this is for Nike. Let's have an all text Nike. Then we're going to add a logo. Make people familiar. We're [9:22] going to drop an image block in here. And we're going to select the Nike logo in here. Again make sure you have an all text. So all text is the text that people see when an image isn't loading for example. Then the structure of a good high performing signer form is a simple offer in the headline, one input fields per step, a converting call to [9:39] action button text, and a microcopy. Those are are the elements that you want. So let's focus on the headline first. By default, it says unlock 20% off your first order. Um, so if 20% off is your offer, then this would already be a good headline. Then you see by default, Claio uses this sub headline, [9:54] sign up for special offers and updates. We want to make sure that the signup form is as clean and um less frictionless as possible. So, we want to get rid of elements that are not necessary. So, with the sentence, sign up for special offers and updates at any value for your potential customers. I don't think so because people already know when they sign up for your newsletter, they will be getting newsletters with special offers and stuff like that. So, basically, we just want to get rid of this block. There you [10:18] go. So, unlock 20% off your first order. Then, we have the email field and you can change the label. By default, it's on email. I like to use something like enter your email here to make it as easy as possible for people to to understand it because the more friction you have the less conversion you get. So you want to make sure that you don't have any friction in your signup form because this will boost your conversion rate. So even a simple thing like saying enter your email here makes it way easier for people to understand what you expect from that. So that will be the [10:46] placeholder tag. Next up we want to change the color of this input field because right now we have a white background and also the input field is white. So it doesn't really stand out. So what we're going to do, we're going to click on edit styling in here. And then at the input field text styles and input field styles over here, you can change the background color. I like to use a little bit of a gray color in this case. So something like this. So this way this input field stands out more, easier to find for people. Again, less friction, more conversion. And of course over here at dials, you can also change [11:15] all the font colors. So for example, for text and headings, if your font is popins, you can change it in here. And then if you scroll down, you can also change it for the input field, change it to popins as well. Over here, you can basically style it in exactly the way you want it. Then we have the call to action button. So something like get my discount now would already be a good call to action button. So my advice, and this goes for both the headline as the call to action button text, don't use words like subscribe and sign up because in general, people don't like to sign up [11:46] for things. So skip those words. Rather talk about what's in it for your audience. So in this case, unlock 20% off your first order and then a call to action button text that says get my discount now. And there are a lot of variations that you can use for this and split test to see what converts the best for your audience. But never use something like sign up now or subscribe now. Then in this example, we have this disclaimer. By signing up, you agree to receive email marketing. If you're based in the US, it's not necessary to have this. In Europe, in the EU, it's a bit [12:13] different because of the privacy rules that we have over there. But if you're based in the US, this is just simply not necessary. So, we're going to want to get rid of this block as well. And then finally, we have this microcopy. So, a microcopy is a text right underneath the call to action button. And basically, what you want to do is give people two options because research has shown is that if you only have one call to action button, people are way more likely to not make a choice. So, to actually sign up in this case. So, if you give people two options, interesting option and a [12:39] not so interesting option, they're way more likely to actually make a choice and go for the better option, of course. So in this case, if the main call to action is gap disco now, a no thanks macrocopy is already a good one. Again, you can split. There's different variations with this. H, but this would already be an interesting one. Let's change the font to popins. And let's add [12:57] some top heading. So it looks like this. So this is already like a pretty good signup form. So a simple headline, unlock 20% off your first order, an input field that's clearly to see, a big call to action button that says get my discord now, and a simple no thanks button. If people click on no thanks, it will just simply close the form. So, one last thing that you want to adjust for this step is get rid of the X in here because right now with the X, it's really clear and easy for people to close the form. Of course, we do want to give people the option to close the [13:26] forum, but we don't want to make it too easy for people because then we're basically removing the friction for people to get rid of the forum and it will increase the chance that people actually want to leave the forum. So, that's why I want to get rid of this X. The way we're going to do it, we're [13:39] going to change the size to one pixel. And over here at the color of this X button, we're going to change transparency to zero. This way, people don't see it anymore. Like that. So now it's completely gone. And of course, if people still want to get rid of this form, they just simply click the no [13:54] thanks button. Then the form will close. So this is what we call the email opt-in. What we're going to do now is add one step before this email optin. So we're going to clone this step over here and call this micro. Yes. Going to clone the step and put it in front of the email optin. So, what you're going to do is ask for a micro commitment because research has shown that by asking for a micro commitment, people are way more likely to say yes to you in the next step. So, if you first ask them if they want to receive a discount, yes or no, [14:24] if they say yes, they're way more likely to actually fill in the email opt-in and get inside your email list. We have tested this for more than 40 e-commerce brands for all of our own clients. And in most cases, this micro yes step increases the conversion of the signup form. So that's why by default we like to turn it on, but always make sure to split test it for your own. So how does this micro yes step look like. Uh right now we just simply duplicated email optin. So what we're going to do first is get rid of the input field because that's not necessary. I'm going to [14:51] change the call to action button to yes please and we keep them the second call to action button on no thanks. And then we're going to change this discount a bit. So we're going to say do you want 20% off your first order question mark. So, we're simply asking if they want 20% off. And of course, people want 20% off. So, they'll click yes, please. Increases the likelihood that they're going to say yes to the next step as well, where we ask for the email address. So, this will boost the conversion rate. Of course, we can design it a bit nicer. So, example, what we can do, put this on one line and [15:22] make this a bit bigger and only make 20% off bold so it really stands out. Then, we're going to add some padding below. Something like this. So, this is what people see first. So, do you want 20% off your first order? Yes, please. and then they will see this page. So this is the micro yes step or the micro commitment step. Next up you want to add a teaser. So a teaser is basically a thing that people see on your website before they actually see the real pop-up form. So there are a lot lot of [15:48] different settings that you can use. First of all the style. So you can use a rectangle, a circle or a corner. So I like to go with a rectangle rectangle version for the most part on desktop. Then if you scroll down you can select the behavior. So you can select if you want to show this teaser after a form is closed, before displaying the form or before displaying the form and after the form is closed. And that's the setting that I like to use. And then you can basically select some content. So some [16:11] text by default it shows this gift icon. I don't like to use that to be honest. I rather yeah like to use a text. So let's use popins and say save 20%. Now already an interesting one. And then we're going to make this black. And then of course we need to make sure that the text is white. Center this. So now when people are visiting your store they immediately see save 20%. Now so this way people immediately see this and when they click on it it will open the form. And we have tested this multiple times and the teaser does increase the conversion rate and the exact amount that are actually [16:45] joining your email list. So not only the signup rate but also the amount of people that join your email list. So now we have a teaser, we have the mic step, we have the email optin. One last thing that we need to do for the signup form is edit the success page. So this is the page that people see when they filled in their email address and click on the get my Discord now button. First of all, I want to make sure that it looks identical to the rest of the form. So [17:09] we're going to add in the logo again. Add blogs image Nike logo just as an example. And then we're first going to change the headline. Let's change this. Your discount code is on its way we teach the people. And then a little text over here where we're going to say, "Please check your inbox for the confirmation message with your discount code. Didn't receive an email within 5 [17:40] minutes. Please check your spam box." And then we want to highlight this even more. So make it bold. Let's change the font to Poppins. Let's add some padding on top of here. Like that. So this is a good success page because first of all we have a headline that basically future pace situation. So we say your discount code is on its way. So we make people excited that they're getting the discount code and we're saying please check your inbox for the confirmation message with your discount code so it's clear what you expect from them to check their inbox because there they can find the discount code. I'm never a big fan [18:13] of giving away the discount code on the success page. I know there's a big debate in email marketing industry and the e-commerce space that you should give away the discount code straight on the success page. I'm not a big fan of it with the reason that I like to train the people to actually open your emails because if you're giving away the discount code now on this page, there's no reason for people to actually open your email. So what will happen? You're not training them to actually open your emails and people are not opening your first welcome series email because why would they? They already have a discount [18:41] code so they can already buy. So this will lead to low open rates for the first email that you're sending to a new subscriber. And this sends a bad signal to email providers like Google and Outlook because they think hey this brand is sending an email to this person but this person is not opening it and this is the first email that they will be receiving. So next time we'll send this person email going to send it to the spam box because this people clearly doesn't want to have this email. So that's obviously something we don't want. So I always like to guide people towards a welcome email with the [19:07] discount code inside it and I don't want to share discount code already on this page. Next up, last thing that I want to say on the success page is that if they didn't receive an email within 5 minutes, please check your spam box. Because sometimes a brand has deliverability issues. So in that case, it could be that your email is already landing in their spam box and you don't want these people to contact your customer support, then your customer support has to answer them with, hey, please stick your spam box. So by just saying it already on the success page, your customer support will thank you [19:35] basically. So have this in your success page and people can find your email in the spam box when that's applicable, of course. And that's it. So this is a good desktop form to get started with. But now I want to show you how you can convert this desktop form into a mobile form. So what we're going to do is we're going to the desktop form. Hit the three dots over here. Hit clone and call this demo mobile. Continue. Then we're going to open the mobile version. And then at targeting at behavior going to scroll down. I'm going to say display on mobile only. And there you go. Now we only see [20:04] a mobile version. First thing that I want to change is the rules for when people will see the signup form. So I want to uncheck the when visitor is exiting the page because the exit intent trigger on mobile isn't that reliable. So sometimes people will get the forum while they're not exiting the page and this is not good for the user experience. So that's why on mobile I like to turn it off. And the most important thing is to just double check if fonts are big enough or are too big and if everything is clear and has good experience on mobile because example if you go to the teaser you see the teaser [20:36] on mobile takes up a lot of space on mobile. as the full bottom bar of your store and could be on your store that you have multiple things going on like like a loyalty system promotion or something else. Um, so that's why the Caesar I like to make this a circle on mobile so it's a bit smaller and then of course you also need to adjust the text a little bit. So let's get rid of the off. Now we have save 20%. Now let's make this a bit smaller like that. So now we have a smaller teaser but it's still clearly visible for people and this way you can already optimize this a [21:06] little bit on mobile. Then we have the micro yes and what we see is that the call to action button is pretty small. So what I like to do if we scroll down going to change the height of the sign of form call to action button. Let's change it to 70. And let's also change the size of this tag. Right now it's on 20. Let's make this 30. So it's a lot bigger. And also let's change the no thanks to 18. And this is already a good size. Same applies to the email optin tab. So, let's change the height call to action button to 70 and the text to 30 [21:35] and the text of no thanks to 18 pixels like that. And then we can optimize this a little bit more. We can make the 20% off a bit a bit bigger like 60 so it stands out a bit more. And let's change the input field as well. So, we have to do that at the general styling settings. The input field height, let's change this to 70 as well. And let's change the [21:56] font size of the text in here to 20. Like that. This way it's way more optimized for mobile already. And then finally we have the success page. So first of all we're going to change the font size to let's say 22. And that's basically it for uh the success page. And this is how you can optimize and tweak your signup form from desktop to mobile. So it basically gives your users a better experience and it's easier to read and makes it easier for people to sign up with your signup form. So this is how you make a high converting signup form inside Glavia. Now, let's talk [22:27] about the top 10 mistakes you don't want to make with your signup form. So, these are mistakes that I see often times with other e-commerce brands. So, the first mistake is that your offer is not good. So, the success of your signup form hinges on the strength of your offer. To get people to subscribe, you need an compelling incentive. So, as mentioned earlier, you have to ask yourself, what offer would entice people to join my newsletter? Cuz if you're on an egress brand store, you see a signer form with a bad offer, you're not signing up. So, the same goes for your audience, for your own e-commerce brand. So, in [22:57] general, anything less than 10% off won't be as effective. And of course, you have to consider your average order value. So, if your AOV is $200, you have two options. You could offer 10% off or you could offer $20 off. And which option do you think would convert better? Of course, it's $20 off cuz people's mind has a higher perceived value, but of course, you should always [23:17] split test this for your own brand. Second mistake I often see is that people ask too many things in one signup form. So avoid asking for too many details in one step. Like I just showed you in the sign of form creation. We only ask one thing. You have one input field and that's email. That's one step. [23:32] Also want to collect the phone number. Totally fine. But don't have it at the same step. You want to add this after the email optin step. Then you can ask for the phone number because this way you're creating less friction. Less friction is more conversion. And you already got their email address and now you can ask for the phone number. Cuz what will happen if people want to give the email address but not their phone [23:50] number. They won't be signing up at all. and you don't have their email address. And that's of course something you don't want. You want to make sure that you first have the email address, then you can capture the phone number if that's applicable for your brand. And the same goes for things like first name, last name, the birthday, stuff like that. If you want to gather those data, make sure it's a separate step in your signup form and not all in one step. And I see this go wrong all the time. Trust me, this will hurt your conversion rate if you do this. The second mistake I see all the [24:15] time is that your time delay is too short or too long. So, like I just showed you, the default setting that I like to use is that we have to wait 6 seconds for someone to be on your page before we show the signup form. And I also mentioned that this is a setting that you should split test for your own brand. Because finding the sweet spot for your signup form, time delay is crucial. So, if you show it too soon, you'll disrupt the customer experience, which will lead to low signup rate because you can imagine if you're on a store and immediately you get a sign [24:41] form, you will probably perceive it as spam and that's something you don't want. But if you wait too long, there are less and less people who actually see the form. So it might be that you have a high signup rate, but because almost no one is seeing the form, you're still ending up with a low amount of email subscribers. So you have to balance visibility with a positive user experience. So that's why I always recommend a time delay. Anything between the 4 to 12 seconds. The next mistake is that your sign form is too small. So too often I see signup forms that are way [25:09] too small to catch anyone's attention. So in general, the bigger the better. You want your form to stand out and be noticed. And that's why an interesting AB test is also to test a pop-up form versus a full screen form. The next mistake is that people use too much copy. So don't use too much copy. Just use a short headline, an input field, and a call to action button and a microcopy. And that's it. So don't use any supporting text box. Like I already told you, any mention of your exclusive offers and promotions is just unnecessary. People already understand that they will receive this when they [25:40] join your email list. And nobody wants to be overwhelmed with a lot of reading. People don't like that nowadays. So this will only significantly hurt your conversion rate. So keep it simple. The next mistake is that your offer is not in the headline. So the only reason that people are signing up for your [25:54] newsletter is because of your offer. Show your offer in the headline. And I see this all the time that many e-commerce brands are hiding their offer in the body copy, which you shouldn't have in the first place, but okay. But often times I see headlines like, "Hey, how you doing?" And then in the body copy, then they talk about the offer. So the attention grabbing thing is the hey [26:11] there instead of do you want 20% off. Which headline do you think will convert better? The second one of course. So if your offer is hard to find, people will just close your form. So don't hide your offer. You want to make it as clear as possible and you want to make it as big as possible. People truly understand what they get when they sign up. The next mistake is to use words like sign [26:30] up and subscribe in your sign up form. And I already talked about this before. People in general don't like to sign up for things. So avoid these words. Think about the reason why people would sign up for email list and that's because of the offer. So use that in your headlines and in your call to action buttons. The next mistake is not having a separate mobile and desktop form. And again I already talked about this you should have two separate forms simply because on mobile you have to make some tweaks to make it look good. So that's already a good reason to have two separate forms. And the next reason is that when [26:58] you start doing a B testing you're going to see differences between your desktop audience and your mobile audience. So some things for example a micro yes step could work really really well on mobile but not on desktop or vice versa. So in that case you want to make sure that you have two separate forms. So for example on mobile you can turn it on but on desktop you could turn it off. The next mistake that I often see is that your sign form loads too slow. So one of the biggest conversion killers for websites and also sign forms is loading time because a longer loading time is a [27:27] massive conversion killer. As I just showed you, you can use images in your signup form which is great. It enhances the branding, but you do want to make sure that those images load fast. So, what you want to do before implementing those images that you run those images through a software like tinypng.com or squoosh.app, which will basically compress all the images and make it as small as possible. After that, you can upload it inside Claio. And this way, those images will load a lot faster than it used to, and this will just enhance the user experience and will boost your conversion rate. For mobile forms, it's [27:57] just better to avoid using pictures altogether. since on mobile it really depends on the internet connection that people have. So that's why I always advise to skip out an images on mobile. And of course you can have a logo as long as you make sure that you compress it. And the last mistake that I often see is that you give away the incentive on the success page. So like I just talked about, you don't want to give away the discount code on the success page. You want to train your people to actually open your emails and you want to make sure the people open the first [28:22] email that you send them. Otherwise, it will send a bad signal to the inbox providers like Google and Outlook. Because if you send an email for the first time to someone and this person is not opening it, then obviously those inbox providers will think your email is spam and the next time you email this person, Google will send this email straight to the spam box. It's bad for email deliverability and you're not training your new email subscriber to actually open your emails. Now, let's talk about the top 10 AB test that you should run for your signup form. So, the secret to boosting your signup rate lies [28:50] in constant AB testing of your signup form. Because even with a solid blueprint like this guide, you still need to optimize and test different things to get the highest sign rate possible for your brand because each audience is different. So that's why I want to share the top 10 AB test that you should be running for your brand to get the highest conversion rate possible and they're actually in order of the highest levers. So the first thing that [29:11] you should be AB testing is your offer. This is the biggest game changer for your signup rate because a bad offer even if it's designed in a beautiful way will still yield a bad signup rate. But if you have a really good offer, but it's designed in a terrible way, will still get you a higher sign rate. So test out different offers for your brand and see what performs the best. So again, think of a buy 1 get one free, a buy 1 get one at 50% off, a free gift when you buy X, free digital product, free shipping, dollar amount off, a dollar amount of a certain amount, [29:40] percentage off when you have a subscription model, a cash back and early access to a sale, and again my personal favorite, the mystery discount. And you do want to make sure that you take a holistic approach when you test different offers. So you don't just want to look at your sign rate also at the conversion rate of the welcome flow attached to it and the total amount of revenue that this welcome flow is generating. Second AB test is a micro versus no micro. So I already told you that in most cases the micro step is basically increasing your conversion rate. But for some brands for some [30:10] audiences is simply not working. So that's why you should always split test this for your own brand. The next thing is the time delay. So I already talked about this. So test out different time delays to see what happens with the total amount of signups. So when you use a shorter time delay then your signup rate will go up but the total amount of signups will go down and in the end it's about the total amount of signups. Next AB test is a pop-up form versus a full page form. So in some cases we see that a full page form is performing better than a pop-up form. Pop-up form is like [30:39] the industry standard. Still make sure to split test this for your own brand because a full page form has a better visibility and that's why for some brands it yields better results. The next thing to AB test is the headline copy. So the headline is the first thing that people see when they see your form. So you want to make sure that it grabs the attention while making it immediately clear what people can expect from you. So what you're offering. So headlines that you could test are something like save 20% now, get 20% now, take 20% now, unlock 20% off now, your discount awaits, or do you want 20% [31:08] off? These are all different kind of headlines. And for some brands, we see that certain headlines work better than others. And the next AB test is the copy of your call to action button. So the same said about headlines applies to the call to action button. Make sure to test out different variations and see what works best for your audience. So examples could be save 20% off now, get 20% off now, take 20% off now, unlock my discount now, reveal my discount now, get my discount now, reveal the deal, or I want my discount. These are all variations. Let test it for your own brand. And again, the same applies to [31:40] the microcopy. So the text underneath the main call to action button. So by default we have this on no thanks. But there are different variations that you could split test. So something like no thanks, I'll pay full price, no thank you, no spam guaranteed, recommended by Xappy customers or rated 4.9 out of five by 5,000 customers, for example. And of course, split test having a microcopy versus not having a microcopy. AB test number eight that you could run is testing the colors in your designs. So, you want to test a plain and simple form versus a fully designed form, for example. But you can also test a white [32:12] form versus a black form, but you could split test the color of the input field like I just showed you. And of course, the color of your call to action button. And just to clarify, this is not the highest lever cuz it's at number eight of my top 10, but still it can make a minor difference in terms of conversion rate. AB test number nine is image versus no image. So, in the example desktop form that I showed you, we had an image. Also want to split test this [32:33] versus a version without an image. Sometimes an image can distract people from the actual cider form. So sometimes for some brands, we see that using no image performs better. And of course, if you use an image, you want to test out different images to see what performs the best. For example, for one of our clients, we tested an image with a dog and an image without a dog. An image with a dog was performing way, way better than image without a dog. So the general lesson that you should take, use [32:56] an image with a dog in it. Just kidding. Still, you want to test different variations. And the last thing that you want to AB test is the angle of your SMS signup. if this is applicable to your brand. So if you're using SMS, you want to make sure that you split test different angles for your SMS signup. So you want to see which angle works the best for your brand and audience. But for example, what you can do if your email optin gives away 20% off, you can [33:18] use the same method for the SMS optin. So you still say, do you want 20% off now? Fill in your phone number. But the different angle that you can take is that you give a higher discount for SMS signups. So let's say email optin was 10% off for SMS signup, you can use 20% off. The last angle that you could test is that you treat your SMS list like a VIP club. So people can get access to the VIP club when they sign up for your SMS list. So those are three type of angles that you can test for your own e-commerce brand. And now you might [33:44] wonder, okay, cool. You've just told me about what kind of AB tests I should be running. But how can I set up these AB tests? So let's dive into my Clavio demo account again. So let's go to the desktop form. And here in here in the top left corner, you see create AB test. So when we hit the button, we can fill in a name of the test. So for example, offer test and then offer A is 20% off like the default version and offer B is a mystery discount. So then we click create test and then here you have an A version the 20% off. That's the current [34:14] version. Then you can select B mystery discount. Now what you're going to do is that you're going to say do you want a mystery discount? So we're going to make these changes to the email optin to the teaser as well. And once you've done that you're going to select continue to test settings. And this is important. So, what I like to do is put the weight on manual. So, it basically going to send 50% version A, 50% version B. I don't like to put this on automatic because then you're going to give the freedom to Clavio to decide which version is performing the best. And what [34:43] I often see is that Clavio has a preference for a certain version while there's not like enough volume to really make that conclusion. So, that's why I like to put it on 50/50 and I want to be in control basically. But, I also like to do winner selection. I don't want to automatically end the test. So now you know the fundamentals of building a high converting clavio signup form. But there is another tool worth knowing about especially if you want to push your signup rate even further. And this tool is called aliyah and it takes a different approach to capturing email subscribers and giving people a reason [35:14] to engage before they even opt in. So next let's look at how to set up a high converting signup form using aliyah and when it makes sense to use it instead of the standard clavio pop-up form. So, we're in a demo Shopify account and what you'll notice that we're in Aaliyah right here and it's embedded inside Shopify. That's right. Aaliyah is a Shopify app. Again, there's a free trial link in description below if you want to try it out. But yeah, it's all inside Shopify, which is um yeah, a nice thing that you can uh have control about it in your Shopify back end. So this is the [35:49] first page that you will see in your Aliyah account which shows you the analytics of uh the previous period. So you can see exactly what your email submit rate is. So how many people who viewed popup submitted their email, phone submit rate if that's applicable to you and also the attributed sales and the amount of views and also some other data points like your visitor funnel which is super handy and um just the overall funnel of your popup. So this is the first page and then on the left side you could see all the other pages. So let me walk you through. So first of all [36:22] we have the campaigns page. So campaigns are the actual pop-up forms that we're going to make. Uh so they see a specific popup as a campaign. Uh more on that a bit later. Uh and this is where we're going to set up everything basically. The next page is the AB tests. So kind of self self-explanatory. So over here you can see exactly what the AB tests are. um that you have running or the AP test that you did in the past. So super convenient that there is a separate page [36:51] for this. Then the next page is reports. So again self-explanatory with this you can see a couple of default reports and you can also create your own uh reports. So think uh about reports about the survey answers because with AI you can collect zero party data. So you can ask a question to your audience and um of course bits like valuable insights for your business and with this report you can see uh what the results are of those surveys. You can even see the performance by survey answer. Uh so this is super interesting as well because for example if you're a health brand and you ask okay what is your goal losing weight [37:31] um getting more muscles stuff like that growing your muscles um and then you can see okay people who select they want to lose weight they are actually buying more from us so that's an audience that we should focus on so that's what you can do with the performance by survey answer and there are a lot more reports in here so super super handy. Next up we have the settings page. So here you just fill in your details and then finally we have the integrations page. So over here you connect it to the Shopify which it already is. You can also connect it to Claio which is super easy. You just hit [38:04] connect and you connect it with your Claio account and then that integration is done. And when a subscriber is collected in Aaliyah it will automatically join a list that you select inside Claio. And the good thing with Aaliyah, they don't just work with Claio, they also work with other ESPs like Omniscent, uh, Postcript for SMS, Attentive, Send Lane, Yatpo, and they have a lot more integrations as you can see in here. And they're continuously expanding this. So also, if you're not using Clavio, uh, while I still recommend Claio, of course, you can also [38:37] use it with Omniscent, attentry. So these are all the pages. Uh, but let's get into the fun part, the most important stuff as well, like the actual pop-up form. So, what we're going to do, we're going to hit build your first campaign over here, and let's click on get started. And now, Aaliyah will give you a template to work with. So, before we continue, I just want to mention I have a free email marketing course on my website that breaks down the exact email systems in more detail. It's completely free and it cuts out all the fluff. So if you want to access it, check out the [39:11] link in the description below. So let's go over some examples. So as you can see, they have some Easter templates right now. So what you see, and this is like the typical aliyah style of pop-up forms. They use full screen pop-ups. So not the small pop-up uh forms anymore uh that we used to build with with Claio. And um if you watch my signup form uh videos uh for Claio, you'll notice that I always said don't use small signup [39:38] forms because it hurts your conversions. Well, with Aaliyah you have full screen popups. Um on the left side you can see how it looks on mobile. So it's also full screen on mobile and on the right side you can see how it will look on desktop. So you can really make this branded with a nice background and just overall it looks way nicer than a Clayia pop-up immediately. And like the strategies are kind of similar to a clavio signer form, but what we can do with Aaliyah as you can see is that we can collect zero party data. So in these templates they use as an example the [40:10] question what are you shopping for today myself or someone else? Or they can click no thanks to like close the uh the full screen popup. Uh but of course you can make these questions a lot more valuable and this can be super valuable for every ecom brand. So typically what we do with these questions is that we want to see okay what do our customers want so or what is their motivation. So like in the example I just gave if you're a health brand you want to know if someone wants to lose weight or just want to grow their muscles or they want to improve their health. Uh so that can [40:40] give you nice insights for your business overall. So what kind of audience you should target to. So, of course, you can make this a lot more in-depth and you can even create multiple questions uh like a full quiz with this. Typically, I recommend only using one question to be fair, but yeah, if you scroll down here, you can see a couple of examples for different brands. So, let's scroll through a couple of them. So, this should already give you an idea of what is possible. And they will even highlight the top performance uh top performers. So, that's nice as well. So, um, yeah, some really, really cool [41:15] designs as you can see in here. They also have some specific ones for Black Friday, Cyber Monday that you can grab and just completely tailor towards your brand. So, just as an example, let's pick this one to start with. What we're going to do, we select this one and then we're going to hit next. And now over [41:33] here, you can set up your brand theme. So, think of all the colors and the fonts to make it like completely tailored towards your brand. going to skip it for now. We're going to just use this as a base. Again, this is how it will look like on mobile right now. We can edit the logo, of course. We can edit the text. We can edit these uh this question and we can edit the image over here as well. So, you can fully customize it. And over here, we can click on desktop and um yeah, also like edit this completely. But for now, we're just going to keep it like this. I'm [42:04] going to hit next. This is the moment that you can upload your logo. So it changes compared to your brand. So let's upload our own logo magically. There we go. And let's hit next. Now you can add a floating button. So this is uh what's called teaser in Clavio. So when uh someone is closing the popup, you still want to give them the option to subscribe to your email list. So you can have like a floating button. You can select to completely remove it. Uh if you have like a lot of floating things going on in your website, but typically it works really really well. So I would [42:36] definitely leave it on. You can select to have it on the bottom left, on the bottom right, can have it on the left, uh, like vertical, on the right, vertical, or no floating button. As you can see, Aliyah is also not recommending it. Uh, and I'm not recommending it either. So, I would always go with a floating button. And of course, you can also check how it looks on desktop. Now, let's hit next. And now, we're going to select the first step. So, gone are the days where we immediately ask for the email. We've seen this over and over again that that just hurts the conversion of your signup form. I want [43:07] to make sure that our signup rate is anywhere in the six to 12% region and with that we have to be a bit smarter. We have to create what we call a micro commitment and uh in the past with the clavio signer forms we've been doing this by just asking like hey do you want a mystery discount and then yes or no and then we already created some intent and then the next step people would [43:28] would fill in their their email address. But with Aaliyah we can do a couple of other things. So first we have the mini quizzes. This has the highest sign rate according to Aaliyah. So we can collect and send zero party data to the integrations. So as I mentioned you can ask a question over here like again [43:44] let's use the example what is your goal? So we can say lose weight, grow some muscles or improve my health. There we go. So why this works so well and often times when I speak to ecom brand owners they think oh yeah but this only creates friction right but because people first need to answer a question before they can fill in their email that just hurts conversion. I understand that thought process but the opposite is actual true and trust me we have split tested this many many times what we see by first asking a super simple question people will answer it and then they created this micro commitment they're already [44:24] halfway through so then the next step when you ask for an email they're way more likely to fill that in um that's just a psychological thing and it just works again so that's why I really recommend using an option like this but of course there are different first steps that you can use. This is still my recommended one, but you can also go with a spin to win. So, every visitor will receive this reward and the wheel will always land on a slice with the text for this reward. So, you can create a reward over here. So, this can be 5% off, 10% off, whatever. You can create a [44:57] reward over here. And then you can also select the other slices. Again, it will always go to the same reward that you selected in here, but you can also show other basically fake rewards for them. So this is the typical spin to win. What I always recommend with Aaliyah, test out, split test all these different first steps because per brand we see different results. Usually the mini quiz or the scratch off is winning. More on that in a sec. But again, every audience is different. So definitely recommended to split test and see what works best for your eco brand. So this is the spin to win. Then the next thing is a new [45:30] feature of AIA and to be honest, I'm loving it already. We've seen some amazing results with it. And it's the scratch off. So, it's an interactive scratch off that reveals a reward underneath. So, what you can say is try your luck. Scratch below to see what you win. So, people will scratch over here and then it will reveal the discount that they will get. And a super fun and new way for people to um yeah, like have [45:55] their first interaction with your brand. And um again, this is a new thing. We've been testing it for our own clients and uh yeah, we've seen some ridiculous results. Like one ecom brand, they were already doing an 11% conversion and now they're at 14% just by the single chains. So that's a massive massive difference uh that that this brand had with with the scratch off. This is how [46:18] it will look like on desktop by the way. So people just basically scratch it with their thumb or with um with their mouse of course and then um yeah, this is definitely something to to test out for your own brand. Then we have the old school micro commitment. So this is like a way that I always recommended it with the Clavio signup forms. And don't get me wrong, it still works. You still get a decent signup rate. Uh so you can [46:40] still test it out for your ecom brand. So just a simple thing like, hey, you've got 10% off or you've got a mystery discount. Claim 10% off or no thanks. Or you ask the question, do you want a mystery discount? So these are also two things that you can test. Again, test test test it for your own brand. But what I will say, the mini quiz and the scratch off will probably perform better. That's what we see. And of course, you can also decide to completely uh skip this first step. Not recommended by Aaliyah, not recommended by me, but still it is something worth to test along the way if your audience [47:13] maybe responds better if you just completely skip this and just show them uh the uh the email optin immediately. But I would say let's go with the scratch off in this example. Then we hit next. And now at this stage uh you have to select what fields you want to collect. So email uh and phone collection. So choose which fields you like to collect from your customers. You have to fill in some legal data over here like terms of service and privacy policy. And if you hit SMS you have to select the default country code. As always I recommend to just uh first go for email and then next step you can go [47:46] with SMS. So that's what you can select in here if you also want to collect SMS or not. And then over here you fill in your legal data. So just fill in with our website for now and then we hit next. And this is the point where you can uh show them the offer. So offer reward to customers who signed up. Now this is something that there's always a [48:05] debate on in the email marketing scene. Should you give away the discount on the success page, which this is, or should you send people to the email? So with Aaliyah, you can choose to immediately show the reward. So the discount code and give them discount code and people can hit shop now which of course it removes all the friction. People can buy immediately. Still I personally recommend no rewards and just make this a success page where we say you're in uh and then later we can also add some text where you say hey check out your inbox for the confirmation message with your discount code if you haven't received it [48:39] within 5 minutes. Check your spam box or your promotions tab. So, my preference is always on a success page, don't give away the discount yet. Send people to your first welcome floor email. Again, there's a lot of debate on this subject. It's like 50/50. The reason why I recommend doing it like this is simply because of the fact if you go with the reward option and people already have uh the uh the code in the pop-up form, there's like zero reason for people to go to their inbox and open your first welcome email. And you might wonder, okay, why is that bad? Well, you're sending a first email to a new email [49:15] subscriber. If Gmail then sees that the majority of those people are not opening the first email that you sent to them, this sends a super bad signal to Gmail and they are probably like, "Okay, this brand is probably spamming their new email subscribers. We should send their emails to the promotion step or even worse to the spam box." I think for your entire email system, yeah, this just massively hurts the overall results and your email deliverability. So, I prefer [49:40] that people will open that first email. That just sends a way better signal to Gmail and Outlook and it definitely helps enhancing your overall email system. Does it create a little bit more friction for people to actually buy from you? Yes. But this is something that we've tested for many of our own clients because of course also with our clients, this is a debate that we often have. We have tested this and usually like the downside in conversion rate is pretty minimal and we kind of combat that in the first 72 hours after sign up with the welcome flow that we have. So we don't see like major issues with it and [50:14] we only see like upside with it in terms of email deliverability. So again there is a lot of debate on this. I'm not saying that the other option is like super bad but I prefer to send people to the welcome flow email that you send to them. So I'll go with no reward in here and then we hit next. So this is the step where you select how people will opt in. So this affects whether the code is shown on screen. So you can go with a single opt-in. So show reward info immediately after sign up. This is recommended for claio most other providers. Or you can go with a double [50:43] opt-in. So users will receive their reward after opting in. This is recommended for postcript and attentive. So then it will say you're in check your email to receive your discount code. So then they say you must set up a flowless journey with your email provider to send to go to customers when they opt in. So I'm never a big fan of double opt-in in the sense that people have to confirm their email subscription. So I always go with single opt-in. In this case, we do want to make sure that people will open their welcome email. But double opt-in means that people will receive an email where they uh have to click on the [51:14] button to really opt into email marketing. I'm not a big fan of that because it will just massively reduce the amount of new email subscribers that you will be getting. So then if you click next, this is where we set up the triggers. So this is pretty simple. Like with the Clayio signup forms, I always like to have a time delay between the 4 to 12 seconds and then a 60% scroll and exit intent as well on desktop. So these are all things that we can select in here as well. So you can select the amount of seconds. So I always recommend 4 to 12 seconds. This is something that [51:46] you should AB test. So typically we start with an AB test four to uh 4 seconds versus 12 seconds and then we dial in the exact timing. You can even select if this is only for mobile only for desktop. So you can make a separation with that. You can also add the scroll depth 60% and exit intent. So then on desktop it will be when the mouse leaves the website. On mobile it will be when the user scrolls up quickly. Then it will see it as an exit intent. What you can also do is turn on smart triggering. By default, it's turned off, but this is an AI system [52:19] that works really, really well. So, it's a predictive model from Aaliyah that learns the best time to trigger the pop-up based on user behavior, and this will trigger the pop-up once in addition to any basic triggers. So, it's an addition to the triggers that you set up in here. I'm a big fan of it. We usually have an AB test where we turn off smart triggering and where we turn it on and then we compare the data. Typically, what we see is a slightly lower signup rate. So the signup rate will go down with smart triggering, but the amount of total signups will go up because it will [52:50] basically show the popup form more often based on the AI system. Um, so the signup rate will go down slightly, although some clients we see the opposite. Uh, but the amount of total signups usually is higher with smart triggering. So I'm a big fan of turning this on. We can even select if this is a mobile or desktop only. So then we can hit finish over here. And there we have it. We set up our own signup form in Leia. So what we see over here, first of all, the name of the pop-up. Of course, [53:17] you can change this on the left side. You can see all the colors. Again, if you still want to make adjustments, same for the fonts. You can change some other settings over here. Some some styling things, things like the button styles, input styles. These are all things that you can still adjust. On the right side, you can select all the triggers again if you want to make edits for this. And you can also select if close the trigger pop-up trigger pop-up again after 1 day or a month, minute, seconds, year, whatever. You can select that and also say don't trigger if another pop-up is viewed in the last 15 seconds or [53:50] whatever. If you have like multiple pop-ups, this is like a good thing to select. So these are some settings that you can do. Then over here you have the integration settings and also the embed settings over here. And then in the middle part, this is where you'll have the preview of your current signup form. So on the left side you see the uh the teaser or the floating button as Ayah is calling it. This is step one which in this case is the scratch off and then on the right side we have step two which is the email optin. So over here you can see all the steps as well. So scratch [54:21] off email and then of course we also have the reward. Good to know. You can also hit play animations because uh it will show it in a nice animated way as you can see. So you can see how it will look like for the end user. And what you can select in here is how it will look on different devices. So you can see how it will look on iPhone 15, how it will look like on a 4K desktop. So you can make sure that it looks all well on every every device basically. So that's of course also a super important thing to check. So it looks great on every [54:52] single device. Then finally, what you can do in the top right corner, you can see the preview button. If you click this, it will open your website and it will show the popup. So you can again see how it will look like for the end user. So these are some nice additions compared to the claio signup form where you don't have like these in-depth preview options. So that's another nice thing with Aaliyah. And then once you've built it when you go to campaigns you will see the campaign that we've just built. And then again over here you can adjust the targeting, duplicate campaigns, archive campaigns, stuff like [55:24] that. And you can just simply uh toggle this to publish the popup on your website. Good to know on this page you'll see a couple of options in here as well. So we have theme over here. You can adjust the overall uh branding of your store. So you can utilize that for every single pop-up that you're making. So that's always useful to uh first set up. We have targeting rules. So this is uh this is important as well. So you can make targeting rules for returning visitors and for new visitors. So for example, new visitors not in returning visitors and hasn't signed up for email and hasn't signed up for SMS. So this is [55:59] usually what you want to use for uh your your signup form. And then over here you can select like different rules and and targeting. If you just go through uh the step-by-step walkthrough that I just did, uh this will all be set up correctly. And then we have returning visitors. So hasn't has signed up for email or has signed up for SMS or identified by any cookie. So sometimes you want to create a popup for people who are already signed up so you can collect more zero party data or let's say you have someone on your email list but now you want them to join your SMS [56:32] list you can create a separate pop-up form for them as well. So these are the targeting rules that you can set up. Then you have pop-ups. So you can view a list of all the pop-ups that you have. So in this case there's only one of course we have rewards. So you can um create the rewards or the discounts for the people. So if you hit create, you can create a static code and a unique code or something custom like a [56:55] giveaway. So that's how you can do that. So a static code, you can just search from the uh Shopify discount codes that you made or you can create a unique code over here. So free shipping or a discount or you can go with custom. So that's what you can do at the rewards section. And then finally, we have education. So if you click on that, you can hit create. And what you can do with Aaliyah is create like multiple steps where you educate the new email subscribers with information about your brand. We typically want to do that with the welcome flow, but still Aaliyah offers that option. Again, this is [57:27] something that you can test out for your own brand. I'm not a big fan of it to be honest. So that's why I'm not going to cover it too much in this video. Now finally to wrap up this video, there's one last thing that I want to show you and that's smart testing. So what you will see once you created this pop-up, you have this button over here which which says create smart test. When you click on this, this will build a smart test. So there's an AI system from AIA that will continuously test different things in your signup form. So there's a test pack over here which is called [57:57] optimization essentials. So it's our recommended suite of high impact test. super nice if you're an e-commerce brand who doesn't want to invest a lot of time into their list growth and they just want to have AB testing running automatically for them on the background. So then this is like super super nice. But you can also select like manual tests over here like testing the trigger delay, testing the header and button copy, custom content, remove the mobile images, uh the X button position, X button delay, all these different steps or tests. Uh you can just select them and then AIA will run the test. uh but especially this test pack testing [58:32] the the essentials is super nice. So if we select this we hit next and then uh it will say smart trigger if you want to test this. So we hit uh continue because we already turned on smart triggering. Then you can do a test for the header but copy. So by the way the first test what it recommends is testing smart trigger versus not using the smart trigger. So that's the first test that they recommend. Next step is the header button cop copy. So uh choose which offer copy variants you like to test. So the explicit offer, so 10% off, 50% off, whatever, versus uh you've got a mystery [59:04] discount versus you got an exclusive offer versus you've got a special offer. So if you recommend uh if your discount amount is 10% or less, we recommend testing copy like mystery discount or exclusive discount. That's what Aaliyah is saying. You can also uh have some advanced options over here that you want to test. Typically, what I would say everything less than 20% off the mystery discount is working better. So I always recommend the mystery discount angle. So especially if your discount is like 50% off or less and uh with this AB test it will actually test it for you and show you the data because of course I can say [59:35] this to you but it's always best to let the data show you then you can just skip this test altogether or you can hit next after I selected that I want to test it versus the mystery discount and as you can see now it generated like the complete AB test for the mystery discount so now we got the variant with the mystery discount fully done by Aaliyah I haven't touched it then we hit continue and then the next test would be testing different variants of the first step. So, uh the micro commitment, the uh the scratch off, the mini quiz, those are all things that you can test. And if [1:00:06] you hit continue, then Ali is going to set up that test and then you can check it, adjust it when necessary, and it will go through all these uh tests that's going to test for you. So, I'm not going to go through this right now because yeah, kind of self-explanatory. But the beauty of this is is that AIA will now go through every MB test automatically. It will run the test when the results are significant. It will end the test and continue with the winner and move on to the next test without you having to do anything. It's all automatically with this AI system. And again, that's super nice if you don't [1:00:39] have a lot of time to invest and you don't want to set up the test yourself, then this is like a super super awesome thing with Aaliyah. So there we have it. So this is Aaliyah. So, why I'm a big fan of Aaliyah is first of all, just the way the pop-up forms look. Uh, the possibilities that you have with the first step, with the scratch off, with the mini quizzes. Um, it's a lot more of an engaging way to connect with your website traffic. And in the end, it [1:01:06] results in a much higher signup rate. That's the end goal. With the Calio signer form, it's great that you can be in that 6 to 10 6 to 12% region. With Aaliyah, we've seen results that go up to 20% signup brads. So the signup rates with Aaliyah are much higher uh because of these smart triggering options and because of these scratch off quizzes options and just the full screen experience. The signup rate is just much higher and that's why I'm a big fan of Aaliyah and the added bonus that they have like the automated AB testing, the smart testing and um I think for a lot [1:01:38] of ecom brands that's super super useful. So again I'm a big fan of Aaliyah and uh you should definitely try it out. You now have two solid options for growing your email list faster. But here's the thing, a high signer rate only matters if what comes next actually converts those new email subscribers into buyers. Because the moment someone [1:01:58] joins your email list, the clock starts. They are at peak interest right now. And if your first few emails are weak, that window closes fast. So next up, let's build the welcome flow, which is the single most important automation in your entire Clavio account. So before we get into the exact welcome series flow structure that I would recommend, let's first discuss why the welcome series flow matters more than ever in 2026 because most ecom brands they are overpaying for their traffic and under monetizing it. So they spend aggressively on meta ads on Google, Tik Tok, influencers, affiliates, landing pages just to get people to their website and then they just let those [1:02:39] people leave without nothing but just a pixel hit. And that is expensive if you may know as an e-commerce brand owner. And worse, it creates a fragile business model where growth depends on buying even more traffic every month just to maintain the same result. And the welcome service flow is one of the fastest ways to reduce that pressure for every e-commerce. It monetizes the exact [1:03:02] people you already paid for to attract. So this is the key shift. Your welcome series flow is not just a brand introduction sequence. It's a conversion system. So if someone signs up, that means there is some intent. Maybe not full buying intent yet, but enough curiosity, enough interest, and enough awareness to take an action for them. And that window, it closes fast. So the first 72 hours after a signup matters the most for every ecom brand. And this is where almost all of the welcome flow revenue happens. So in account after account when we look at the analytics the overwhelming majority of the welcome flow revenue is generated inside the [1:03:46] first 3 days after someone is signing up. As you can see on this screenshot what you see in here is the conversion by days from subscription. And as you can see by far the highest number of conversion is on day zero. So the first day that someone is signing up for your newsletter. And after that it quickly goes down and after three days usually there's only a bare minimum amount of revenue that you could still generate with your welcome flow. So again this just shows you that the first 72 hours after sign up matters the most because the reason is quite simple. The momentum is the highest at the moment that people [1:04:23] uh or someone is signing up because they just discovered your brand. They just gave you their email. they're still comparing options and they're still considering where to buy from you or from one of your competitors. So if do they if they do not buy within the first 72 hours the odds of conversion drop hard and at that point one of two things usually happen. So either they bought from someone else from one of your competitors or they just lost momentum and they just moved on and they're not interested in your product anymore. So that means that the old approach of building a very stretched out welcome [1:04:59] flow over 10, 14 or 21 days is often inefficient. And I see this go wrong all the time with like super long welcome flows just to like build like a relationship with this new email subscriber. But the reality is just simply different. You do not want a slow drip. You want a front-loaded sequence that takes full advantage of the fresh intent you just have. So, that's what this guide is built around. Before we go to the next part, just a quick side note, I have a free email marketing course on my website that breaks down all these exact systems in a lot more detail. It's completely free and it cuts [1:05:38] out all the fluff. So, if you want access, check out the link in the description below. And yes, it also contains this dog that I'm sharing with you right now in this video. All right, let's keep it going. So, the real problem e-commerce brands are facing, most brands do not have a traffic problem. They have a monetization problem. So, they are paying to generate clicks, sessions, signups, but they they do not have the backend system strong [1:06:05] enough to convert those signups quickly. And that creates three problems for e-commerce brands. So the first problem is that the blended cap keeps rising because too much traffic leaks out of the funnel without converting. Second, email gets blamed unfairly because people look at the topline email revenue instead of asking whether the welcome series is actually capturing firsttime buying intent. And third, brands become too dependent on retargeting ads to recover the people they already paid for [1:06:33] once. And that is just bad margin math. So a strong welcome series reduces that dependency. It improves the first time buyer conversion. It improves the payback speed and it improves the economics of acquisition and it builds trust at the exact moment people are deciding whether you are worth buying from because that's often the issue people they need to have some trust in your brand in your brand to decide if yeah you're worth buying from. So what the welcome series is actually supposed to do. So the welcome series flow is not [1:07:05] there to just nurture people for weeks. Don't do that. Its job is quite simple, just to turn new email subscribers into customers as fast as possible and otherwise give hazard buyers enough trust to buy from you later. So that means your welcome series flow needs to do three things well. Deliver the offer you promised them in the signup form. Build confidence to buy from you right now and guide people towards the right product. That's the only thing. That's it. So if your welcome flow is too brand heavy, too storyheavy, or just simply too slow, you're wasting the moment of the highest intent. So the first email [1:07:41] usually generates the most revenue because people, yeah, they just want the offer they signed up for. So that's completely normal. Email one is getting the vast majority of your revenue, but the emails after that are what separate mediocre welcome series flows from the strong ones. So that's really what we want to focus on because once the first email is sent, the strategy simply changes. You're not just delivering the offer. You're building conviction. And that conviction can come from social proof. It can come from brand credibility, product education, objection handling, USPS, category guidance, bestsellers, founder credibility, urgency. And of course, you don't need every angle in every cla [1:08:20] account or every welcome flow, but you do need a sequence that increases confidence quickly just to make sure that people will buy from you as soon as possible. Now, with that being said, let's get into the recommended Clavio welcome series flow structure that I would recommend for e-commerce brands in 2026. So, this is the structure that I recommend. So first of all, the flow trigger is of course when someone is added to uh your main list. Oftent times that's the list newsletter flow filters [1:08:51] placed order zero times over all time. So we want to make sure that only people who've never done a purch will receive this welcome series flow. We don't want people to resubscribe again and then they receive your welcome discount again. So the structure that we recommend is a first email that we send immediately after sign up. Then we send a second email on the same day, 8 hours later, which is a reminder, 16 hours later, email two. And then we send daily emails up until email six. So before we dive in into the exact structure and what I would recommend for each email, let me show you how to create this flow [1:09:26] inside Clavio. So we're in one of our demo accounts uh of Clavio. So what we'll do in the left menu we going to flows and then in the top right corner we click on create flow and then if you just search welcome we can see that clavio has some default flows on their own. So for example we see this one which is an SMS flow. So we're not going to focus on that right now. But if we click on this one you can see this is the email flow. So, if we click on this one, this is a version where they have a version for returning customers and non- [1:10:01] buyers. Uh, but let's take this one as a base just to add it for the trigger. Make sure to make sure to select the right list. In this case, it's the newsletter list. So, we're going to hit use template and then we're just going to tweak it to make sure it follows the right filters and time delays. So, first the filters. So, re-entry criteria. We do not want people to re-enter. Of course, they can just enter the welcome series once and then after that, yeah, they cannot reenter it again. Profile filter. So, we want to add a profile filter which is going to say what someone has done has placed order zero [1:10:36] times over all time. Again, this is to make sure that if someone already has done a purchase before and for some reason they still got the signup form and they try to subscribe that they won't receive the actual flow with the discount. So, we're going to hit save and now we're going to build the actual flow. So, what we're going to do, I'm going to remove the existing customer version. So, we're going to hit the three dots, hit delete. We're going to move this on top of here. And then we can remove this conditional split because we're not going to use that. And then we're just going to delete both [1:11:06] parts. There we go. Then we have email 1 A. That's how I like to call it. And then instead of waiting 3 days like Claio is recommending with the default flow, we just want to wait 8 hours. And then we want to send email 1B, which is a plain text email. Email 1 A, of course, is going to give the discount code that you promised them in the signup form. Now, after email 1B, and again, I'm going to go more in depth on these emails a bit later. After email 1B, we want to add a time delay of 16 hours. So then in total, we're 24 hours [1:11:44] in. And then we want to make sure that we send email number two. One thing to keep in mind, make sure to turn off smart sending and to turn on UGM tracking. Smart sending, if you turn it on, it will basically skip anyone who received an email from you within the last 16 hours. And you can change uh the time frame. So instead of 16 hours, you can make it 12 hours, 2 hours, 1 hour, whatever. But typically for flows, you always want to turn off smart sending because yeah, flows are based on triggers. So yeah, it is important that people receive those emails. to always [1:12:18] turn off smart sending for flows. For campaigns, you should turn it on. So that's important to keep in mind. So we have to adjust that over here as well. And for email 1 A already turned off. Great. So then we have email two up here. Then we want to add one day later. We want to add email three. Then we want [1:12:39] to add another time delay of one day. For email four, turn off smart sending. Turn on UGM tracking. Then again, one day later, email five. And then one day later, email six. So, a pretty basic setup to be honest. But as you can see, we frontload the sequence with two emails on day one. So, we make use of that momentum on the first day. So, with that being said, let's get into the specifics of this structure and what every email should include. So, email 1A. So, this is of course the most important email in the entire welcome flow. the subscriber, they just signed up because yeah, they wanted something, [1:13:17] the discount code that you promised them in your sign up form. So oftent times you will say, "Hey, do you want 10% off your first order or do you want a mystery discount?" People sign up, they only want one thing. They don't want the latest and greatest news on your brand. No, they just want the discount code. So give it to them immediately. Do not bury the discount code. Do not make them work for it. H do not over complicate the hero section. What this email needs to do is just deliver the promise incentive clearly, show the most logical products to buy first. Really important, and [1:13:48] reduce friction with trust builders and risk reversals. So, what needs to be inside? First of all, a strong above the fold section with the offer, the discount code, and oneclick call to action. And if you don't know the above the fault section, that's the first thing that people see when they open your email, whether that's on mobile or on desktop. So without having to scroll, what do they see? That's the above default section. And that part should already include your offer, your discount code, and a call to action button. Why? Because the vast majority of the people, 90 to 99% of people only see your above the fall section and then [1:14:24] just skip out on your email. So that's why you want to make sure that you maximize that area. Then after that you want to show like one to three bests sellers or a start here selection basically to guide them towards a specific product or category and when applicable you can show trust builders such as reviews, press mentions, uh expert endorsements, social proof and of course also things uh like risk reversals such as free shipping, free returns, a guarantee that you might have some warranty that you might have or a free trial. To show an example, this is a welcome flow email that we made for of Art. So, the above default [1:15:00] section, super super simple. Welcome to of Art. 10% off your first order. Use code shop 10% off. It's not super fancy, but it gets the job done. It's super easy for people to understand what this is, and people can just buy straight away from this email. Then, if you scroll down, then we have a small introduction on the brand. We remind them of the discount code again, and we [1:15:25] send them towards a specific collection. And we even highlight bestsellers, uh, canvas editions, and some new arrivals over here, and some XL paintings. And then again, the bottom of the email in this case, we remind them again of the discount and discount code with a CTA. So, super easy, super minimalistic, especially for this brand, but it gets the job done, and the conversion is just crazy. Now, email 1B. So, if someone signs up today, you should not wait 24 hours to follow up. And that's why we sent email 1B eight hours after email 1A because the momentum is the highest on day zero as I showed you before with the [1:16:04] graph. So the second email on the same day of often drives a surprising amount of incremental revenue. Trust me, you've tested this many many times before and the results are just insane. And to be honest, it's not that weird and it's also not too much. And I know this is a concern e-commerce brands often have, but we're just simply taking advantage of the highest intent moment in the entire welcome flow. So the angle of this email is just a simple plain text founder style reminder. So short, direct, and human. So something like, [1:16:39] hey, just making sure you saw your code. and then just point them back towards your best sellers, your bundles, your top categories, or just the most logical first purchase that someone can do. So, what needs to be inside? Plain text founder style message, a reminder on the discount code, one or two simple product or category references, and a direct CTA to your to your site. So, this email just works because it feels personal and intimate. In 2026, as I u explained many many times before in my previous videos, conversational emails, they continue to perform well because your inbox, Gmail, Outlook, etc., they reward engagement and human feeling content. And that's [1:17:22] why this plain text email just works really, really well. No email example in here because it's just a plain text email, but based on this information, you probably get a sense of how this email should look like. Then we get into email two and this is where you start increasing the confidence at the sides of your new email subscriber. So we do not want to do this with fluff or with brand poetry. Uh but we want to do this with substance. So who are you? Why should someone trust you? What makes your brand worth buying from from you over the alternatives that they're looking at right now? So for some brands [1:17:57] this can be a founder story. For others, it's their mission statement, quality standards, ingredients, sourcing, craftsmanship, or a product philosophy. So, it really depends on the niche and brand that you are. What needs to be inside? Of course, a reminder of the welcome discount, a clear trust building narrative, a brand backstory or mission if it actually matters, some founder presence if credible and relevant, and a clear CTA. So, just a strategic note for this one, do not make this email too long. I see this go wrong all the time with like big paragraphs of text. Don't make it too long. The goal is not to tell your entire life story. The goal is [1:18:36] to reduce uncertainty and to increase the belief in your brand. So just an example for a brand called Freddy and Zoe. So we say meet the human behind the cats. Hi, I'm Casper, the founder of Freddy and Zoe. Uh so quick introduction on this person, a picture of the founder with an image of a cat. That always [1:18:54] works if you show a path in your emails. and we remind them of the discount code in here. So, a super short personal founder le email from uh from the founder in this case with a reminder on the discount. Super easy, super simple, but it just works really really well. So, email three, a lot of your email subscribers do not buy from you because they're feeling overwhelmed. They do not know what they should buy from you basically. So that's why this email is super important because you want to [1:19:24] guide them towards the first purchase. So do not assume that people know what to do with the discount code you gave to them. You have to tell them. So what needs to be inside this email? One to three best sellers or best connections, a simple benefit product positioning, clear expectations of why these are the best starting points, and of course a reminder on their welcome gift. So make sure that you talk about benefits not just about features because yeah people do not care about about the product specs first. They want to know what the benefit for them is. They only care about the outcomes. So an example of an [1:19:58] email that we made for sticker. Uh so a top bar with a reminder on the discount code and then in the email itself another reminder on there welcome gift and then we say hey go further for longer with these bestsellers and then remind them of the energy bars, energy gels and the drink powders. So, we say, "Hey, 50 grams of plant-based carbs to [1:20:17] keep you moving. That's the benefit. Fast energy with dual carbs for quick absorption and hydration and endurance fuel in one." So, just three best sellers that we highlight in this email. Super simple. Show the best sellers, explain why people need it, and remind them of the discount that you gave them in email one, which leads to email four. So, by this point, if they still have not bought from your brand, it usually comes down to friction. They're hesitating. So now you answer the [1:20:45] question they've not asked you directly. So why should they buy from you instead of one of your competitors? Why is the price justified to buy from you? Why should they trust the quality of your brand? Why should they act now? So what needs to be inside email 4? Your core brand uses the product or category level differentiators, objection handling, and of course again a discount reminder with in this case real urgency. So a clear deadline if applicable. example over here for um a brand called empower nutrition. So again, we have the top bar [1:21:17] with a reminder on the discount code. And then the email itself, we have, hey, the difference is what's in inside. Hint, only the cleanest ingredients. And then in the email itself, we explain why people should buy from this supplement brand and not just from another random supplement brand because of course there's a lot of competition in this market. And yeah, we just explain what the benefits are of using these products. And uh we remind them of the discount codes and we add some urgency to it. So hurry this code expires in 48 hours. What you will notice with the welcome discounts uh codes that we use [1:21:52] we not just use welcome 10 in this case uh but we or use unique discount codes or we use static codes that look like unique codes. Uh so when we do use urgency um it not looks like fake urgency because everyone knows welcome 10 is yeah not going to expire. So that's important to keep in mind. And then we end it with a review as well over here. Now let's get into email five. And this is going to be a straightforward email. So we want to use urgency to push for that first time purchase. So we want to communicate a deadline and show some social proof to [1:22:24] make them feel comfortable buying from you. So what needs to be inside this email? A clear urgency deadline. So if in the previous email you used 48 hours left, then of course in this email you say 24 hours left. If you said uh or you have a communicated deadline in a previous email, you can now use 48 hours left. Kind of depends on the strategy that you're going with and then just enter in like one to three good reviews to um yeah support the email. And what I mean with good reviews, often times I see just some generic reviews in the emails, they just say like, "Hey, great [1:22:55] product." But you really want to use reviews when possible of course that highlight a specific painoint, an objection or something that um yeah really grabs the attention from people and makes people feel feel recognized like hey this is me and now this person is using a product and see the benefits of it. Um so really try to find some good good reviews and you can better use one good review than three just some generic reviews. Email six, this is the close by. Now the goal is simple. We're going to give them one final reason to act. So, what needs to be inside this email? A final reminder of the offer, [1:23:31] some strong urgency. Again, you can use some reviews or authority signals or risk reversals, whatever fits your brand best and what's the strongest angle. This is also something that you should AB test and highlight what to buy. And this email can work very well either as a designed email or as a plain text email. Uh you basically want to test both and see what works best for your brand. So typically if you do the previous email with like a 48 hour deadline and in this email you can use a 24-hour deadline in the plain text format for example and test it versus a design version as well. What you can [1:24:04] also do if email four was 48 hours left, email five is 24 hours left, email six can be an extended sale, that's like an angle that we use often, and then you send it out as a plain text email from the founder saying, "Hey, we've extended your welcome discount for another 24 hours, but act fast." And that angle works super super well. So there are like multiple routes that you can take depending on your brand and the results that you're getting. So the real 2026 strategy is to frontload the welcome flow. So if you take one thing from this video, let it be this. Do not spread [1:24:38] your best persuation across two two weeks. So the best opportunity is in within the first 72 hours after someone has signed up. This is where the attention is highest, the brand recall is the highest, the buying intent is the strongest, and the competitive evaluation is happening in real time. So this is where your welcome series flow has the most leverage. So structure your flow around speed rather than spreading it across 2 three weeks. And then a [1:25:06] final tip and that's to add more emails. So should you cap your welcome series flow at just those seven emails? Absolutely not. Because a smart strategy for driving additional revenue is to integrate your top performing evergreen email campaigns into your welcome series flow. So, you just want to take a look at the past campaigns that you've sent and identify which campaigns, yeah, generated the best results for your brand and check if these campaigns are like ever evergreen campaigns. Uh, which means that you they're relevant all year long and you can use them all year long and then if it worked as a campaign, just add them to your welcome flow and [1:25:40] then they should generate some additional revenue afterwards as well. So, that's a quick hack to squeeze out the most outside of your welcome flow. And of course again the momentum is in the first 72 hours. So do not expect like crazy crazy returns on this but it is an easy way to add some additional revenue if um yeah you had some high uh performing campaigns before. So evergreen campaigns it can be how-tos, it can be blog promotions, uh reviews, usually generated content, myth emails, product highlights, uh subscription promos, bundles, gift guides, educational emails. Um, so all these type of campaigns, those are like evergreen campaigns that you can add to [1:26:17] your welcome series flow if they performed strongly as an email campaign. And that's how you create a high converting welcome series flow inside Glafio in 2026. So now that we've covered the welcome flow, we've handled the first big job of email, turning new email subscribers into firsttime buyers. But here's the problem. Not everyone who shows interest joins your list at the perfect moment and buys right away. A lot of email subscribers will look around, check a product or two, and maybe even show strong intent, and then they just disappear. And that's where the next flow becomes incredibly important because this is the bridge between casual interest and real buying [1:26:56] intent. So, next up, let's talk about the browse abandoned flow and how to follow up with people who are clearly interested without sending emails that feel generic or desperate. So, first of all, what is the browse abandonment flow in case you don't know yet? So, it's automated email sequence sent to visitors who checked out a product. So, they've been on one of your product pages, but they didn't add the product to their cart. So, it's like saying, "Hey, we saw you were interested. Here's a reminder." So, what it does, it brings back visitors to the product that they've browsed. It tackles the hesitations by highlighting the benefits [1:27:29] or reviews. It suggests complimentary items to spark more interest and it boosts your revenue by converting browsers into buyers. So, in short, in it's basically your secret weapon for turning Windows shoppers into paying customers. And if you're not using it, you're missing out on the easy wins. And why this flow is even more important than you think. Basically, because most brands, they obsess over the card abandonment flow. But here's the uncomfortable truth. So, by the time someone adds a product to their card, they already have a strong intent. The real leverage is earlier in the customer journey. So when someone views a product [1:28:07] page and then leaves, they're not cold. They're just comparing. They're evaluating. They're thinking. And if you don't follow up, they'll buy from one of your competitors because that's typically what we see when they're watching your product page. At the same time, they have three other tabs with the same product, but then from your competitors. So the browse abandonment flow is how you stay in the decision process. and not with desperation, of course, not with instant discounts, but with controlled persuasion. So for brands that care about margin, LTV, and structural grow, this flow matters more than people often realize. So the strategic role of the browser abandonment flow, again, let's be clear [1:28:48] about intent levels. The browse abandonment flow, it's not the same as the card abrowment visitors, they've viewed the product page, they did not add it to the card. They're often comparing alternatives and they're they are in evaluation mode. So it's midfunnel psychology and that changes everything. Uh you're not recovering a lost sale yet. You're influencing a buying decision. It's a whole different game. So that means that [1:29:14] trust matters even more than urgency. Objection handling matters more than giving away discount. And positioning matters more than a promotion. And most brands get this wrong. they just treat their browser abiment flow like a weak cart abedment flow and it's just not the same. It's a trust building mechanism. So that's important to keep in mind. And before we go to the next point, I just wanted to mention I have a free email marketing course on my website that breaks down all the exact systems in more detail. It's completely free and cuts out all the fluff. So if you want to access it, check out the link in the [1:29:52] description below. So how to structure a good high converting browse abandonment flow in 2026. So of course first of all the flow trigger it's a viewed product. We have a couple of flow filters. So place order zero times in starting this flow. Check out started zero times in starting this flow. Added to cart zero times in starting this flow and has not been in the flow in the last 30 days to uh have like a cool down period. Then for the structure itself, we typically recommend a fourpart sequence where email one is just a simple reminder. Email two is the email where we're going to build that [1:30:27] trust with your audience and then email three and four is where we give away a discount. So we're not going to give away discount in email one yet. We first want to convince them in other ways before we give away a discount. Now let me show you how you can build this flow inside your Clavio account. So, we're here in one of our demo accounts. And what we're going to do in the left menu, we're going to close. Then in the top right corner, we hit create flow and then start with the essentials. You can already see a browse embedment flow over [1:30:57] here. So, we're going to open this. We're going to call this browse embedment demo flow and we're going to use template. Then, first we're going to set up all the flow filters. So, uh allow re-entry after time period. So, 30 days. That's all good. Profile filter. So check out started zero times in starting this flow. Place order zero times installing this flow. And then I also like to include added to cart. So this cla account, this demo account is not linked to a Shopify store. So I don't have the Shopify add toart trigger. If you use a Shopify store, make sure to use the Shopify add toart [1:31:30] trigger, not the API add to cart. Super important. And then we're going to hit zero times since starting this flow and hit save. And then we have all the correct filters in place. Then the actual flow. So by default, Claio recommends to wait 2 hours. I like to always AB test anywhere between 30 45 minutes up to two hours. Uh for demo [1:31:52] purposes, let's keep this at 1 hour. Basically, the closer people are towards their purchase, the sooner you want to email them. So with a side abandonment flow, it's anywhere between 2 to 4 hours. Proment already a bit shorter. Art abandonment flow even shorter. Check our abandonment flow, you can even send it off 15 minutes. So you really want to close that gap. But with the browse management flow, anywhere between 30 minutes to 2 hours is like a good starting point. Then we have email one over here. Going to add another time delay after 1 day. Then we're going to clone this and make email two. This is [1:32:26] email two. Then we're going to clone this one for another time delay and add email three. And then another time delay for email four as well. There we go. And what you want to have in every email is a dynamic product block. So the way you can make this, we just going to in this case we use like Clavio's default template. Uh so if you're going to go to the template and hit edit inside the template editor. So this is like the default template that we have from Claio. So we already have the dynamic product block and this just works. So what I like to do is take this dynamic [1:33:02] product block and just save it as universal content and call this dynamic product block browse abandonment below. So we just take like Claio's um email flow, go to email one, we save it as universal content and then you can like edit it along the way to make it match your branding. That's just the easiest way rather than setting it up from scratch. This saves you like a lot of time. So now let's get into the flow itself. So, what you might have seen is that we just use a simple structure with four emails and there's no split between non- buyers and returning customers. And we do that on purpose because I always [1:33:40] recommend with the browse abandonment flow to not split between new and returning buyers in most cases because this is where the browse abandonment flow is different from a card abandonment flow where I do recommend to split between returning customers and non- buyers because in a card abment flow the intent is high. They added a product to their cart, so they were close. The splitting between first-time buyers and returning customers makes sense over there, but the browse benefit flow is different. These people are window shoppers. Their buying intent is low. As I mentioned before, they're comparing. They're evaluating the alternatives. They're probably also looking at your competitors. And because [1:34:17] of that, we generally do not recommend splitting between returning customers and non- buyers. Because even returning customers, they are in comparison mode. That they bought from you before doesn't mean that they're going to buy from you again. They're probably unsure again if they should buy from you again if especially if that first experience was not like topnotch. So for the browser betterment, it's usually beneficial to offer a small incentive in the escalation stage or guide them towards a subscription option if applicable or offer like a bundle angle or present like a compelling reason to uh to act now even for returning customers. So the goal here is to convert low intent into [1:34:56] action and not to protect your loyalty perception. Now there is one exception. So if your margins are extremely tight and I know there are like niches ecom brands out there who do have like super super tight margins then if you can absolutely cannot afford an offer uh to to offer an incentive to returning buyers then you can consider a conditional split. But for most ecom brands who are doing serious volume in all honesty, I think the incremental revenue from the converting browser benefitment traffic just outweights the marginal discount cost especially because these people were not high intent to begin with. So email one is just going to be a simple reminder. So [1:35:34] timing matters. So we want to send this while they still remember you. So again, anywhere between 30 minutes to 2 hours after viewing the product on your website. Email itself should not be aggressive. So, it's not salesheavy. It just simply says, "Hey, you were looking at this. Are you still interested?" And this email alone will probably already recover like a good percentage of high intent browsers who simply got distracted. So, with this email, you're only going to capture like the high intent browsers. So, what needs to be inside a dynamic product block that shows the product that they viewed, a cla feed that recommends four other [1:36:07] products based on the product that they viewed and some social proof, so reviews, user generated content, etc. So, an example over here. So, still thinking about it. Return to store now. So, above the fault section with a clear headline and call to action. Some body copy with the dynamic product block. Another call to action. And then you might like these based on like the product they added to the cart. And [1:36:27] that's it. Super easy, super simple. Another example is from Giio. So, don't let this delicious moment pass. So, this is a really a visual email. We show the product that they've watched with a call to action. And then we show uh some user generated content/ reviews over here. uh to convince people to return to the store and buy these delicious biscotties. So that's also an angle that you can use. Then email two, that's where we really want to build trust. So if they didn't convert after email one, there is probably some hesitation, which is completely normal in the browse abandonment flow. So this email should focus on removing that friction and not [1:37:04] by adding pressure. So think like a buyer. If someone is comparing, they're probably wondering like, is this worth the price? Is this legit? What if it doesn't fit or work or last? Is there a better alternative? So, your job here is not to sell harder. It's to reduce the uncertainty that this potential buyer has. And this is especially critical for higher AOV brands because yeah, they need like a lot more convincing. So, what needs to be inside? Uh first of all, your risk reversals. Any guarantees, trials, uh free shipping, free returns, etc. Any risk reversals that you have, you want to show them inside this email. And if you don't have [1:37:41] any strong risk reversals, you just want to focus on social proof and of course a dynamic product block to guide them back to the product that they viewed. So an example over here from Smokco. So feeling on the fence uh with some risk reversals and social proof over here. We show them the product they viewed with [1:37:57] some call to action buttons around it. And then we say, "Hey, your order is 100% risk-free with three more in-depth reasons why people should buy from this brand." Another example from from apparel outpost. So still thinking about this one fair again a high dynamic product block a CTA and then we give them a really solid reason to buy because every tea they buy feeds five rescue dogs. And let's be honest if you receive such an email you would buy immediately right? If your order feeds five rescue dogs I mean that's like a no-brainer. So a super simple but high converting email for this brand even with an added review over here. Then [1:38:37] email three. By the time someone receives email three, we need to be realistic. So they viewed the product, they ignored the reminder, they didn't convert after the trust building and the risk reversals. So this is not forgetfulness anymore. This is just simple hesitation. They don't know if they should buy from your store. And hesitation usually falls into one of three categories. So it's price sensitivity, it's comparison shopping, or I'll buy later procrastination. So in tree is where we escalate. but intelligently. So the goal is to turn low intent into decision momentum and [1:39:10] you have two strong options over here. So option one is a time-sensitive incentive. So we want to introduce a small incentive with a clear expiration date. So keep it at 48 hour discount just a simple email, clean design, oneclick call to action. So we don't want to over complicate this because this is not about training your audience to wait for discounts. It's about converting the midfunnel traffic that likely wouldn't convert otherwise. So if your margins are healthy, this is [1:39:37] usually worth it for most eco brands. The second option is to push for a subscription model if you have it or a bundle push. So if you have replenishable products, subscriptions or bundles, this is an ideal moment to push them. So instead of discounting your one time purchase, you want to position it as subscribe and save 10%, a bundle and save more, starter kit discount, something like that. So this protects your margins while still giving them a reason to buy from you right now. So what needs to be inside? So a discount with a 48 hour deadline or a subscription/bundle push when applicable. So you show them a dynamic [1:40:14] product block again and optionally you can show them product recommendations with the claio product feed. So show other products that might be interesting to them as well. So an example from sely. So 10% off just for you. Save 10% now. So, with some body copy, the code over here, and then the dynamic roadblock and play now. So, super easy, super simple. Another example from Lost Interiors. Enjoy 10% off today. Use code shop 10% off. Bring it home today with the dynamic roadblock and a call to action. And you might like these as well with three recommended products in this case. And a reminder of the discount [1:40:49] code once again. And then a call to action. And then in the footer bar for this brand since it's a furniture store, we even highlight that they have a physical store to build that trust once again. So that's how you do email three. Then we have email four. So the last chance for the discount. So this is your last escalation. And this is where most brands overdo it. So instead of more banners, more urgency graphics, and more noise, we simplify. So we just want to send a plain text email from the founder. So short, direct and it has to sound like a uin, you know. So because [1:41:22] at this stage like heavy design screams automation and plain text just feels personal. So we want to remind them of the discount code that you gave them in the previous email when has some urgency. So only 24 hours left and make it a plain text email from the founder or another team member from your team. Super simple example. Hi name found the name here. Just a quick note to remind you that your exclusive x% off expires tonight at midnight. CTA, thanks again for checking out brand name and I hope to see you back soon. Super short, super easy, super personal. That's it. It's as simple as that. So, just a strategic [1:41:57] reminder, we do not split browser benefits between new versus returning buyers in most cases because again, browse abandonment is low intent. So, even returning customers are comparison shopping. So, the friction here is not loyalty, it's decision making. So unless your margins are extremely tight, running the same escalation logic for everyone usually drives more incremental profit. So just a reminder on that, I wouldn't recommend splitting this flow, but this is like the highest converting browse embedment structure that you can use for your ecom store in 2026. The browse embedment is powerful because it lets you re-engage people before they fully drop off. But there's one stage of [1:42:40] the customer journey where intent gets even stronger than that. And this is where a lot of ecom stores quietly lose the easiest revenue that that they could be making because once someone adds a product to the cart, they're no longer just curious. They're seriously considering buying from you. Which means your follow-up here has to be shopper, more specific, and a lot more intentional. So now let's move into the abandoned card and abandoned checkout flow and how to build these flows that recover the people that were almost ready to buy from you. So this is the structure that in general I recommend for e-commerce brands. So the flow [1:43:17] trigger first of all is of course added to cart or check out started as I explained. Uh there are some flow filters that you should uh set up. So place order zero times in starting this flow. Checkout started zero times since starting this flow uh which is only for the cart abandonment flow by the way and has not been in the flow in the last 30 days. So the general flow that I recommend email one is just going to be a simple reminder. So did you forgot something? We show uh the product that they added to the cart and we show them some risk reversals. Uh one day later we [1:43:52] sent email too. So a personal check-in which is just a simple plain text email from the founder. This works super super well and it just needs to be like a casual reminder like should feel like a onetoone email from the actual founder. So not salesy in any kind of way. Email three is going to be more of objection handling. So highlight the benefits of your brand and the product. Show the name of product blocking again and give people a reason why they should buy from you and not from one of your [1:44:22] competitors. After that, we want to make a split between non- buyers and returning customers. Uh because what I see go wrong all the time is that ecom brands are giving the same discount to returning customers as that they were giving to non- buyers. While returning customers, they already know and trust your brand. They already bought from you. So, they don't need a discount um to convince them to buy from you. Often times, they're just distracted. Um, so I'm always a big fan of making a split between non- buyers and returning customers where to non- buyers since they don't know you that well a yeah financial notch can definitely help [1:44:59] them. So give them a discount. Um, so we sent two emails to them. First the opener discount opener with a 48 hour deadline and then one day later the final discount reminder uh with a deadline of 24 hours. And this can be a plain text email from the founder. Again, for returning customers, I just want to have one email, a plain text check-in from the founder where you just offer support. Again, those are like returning customers, so they don't need a discount. But if you're like, okay, my ecom brand has like solid margins. I'm okay with giving away a discount to returning customers as well. Optionally, [1:45:37] you can still offer them discount, but I would always recommend to at least give them like a smaller discount. So, let's say you give 50% off to your non- buyers. For returning customers, you can give five or 10%. And if you do give a discount, of course, one day later, I would follow up with them with like a final discount reminder. So, this is like the general structure that I recommend. Now, let's dive into a demo account, Claio account, and show you how to set it up yourself. So, we're in one of our demo accounts. So what you're going to do in your Clave account in the [1:46:08] left menu you're going to flows and then in the top right corner we're going to hit create flow and over here you can see the essentials but unfortunately cartment flow is not over here but if we search for cart you already can see the right flow. So um so if you have a Shopify store, I would always recommend to use the Shopify add to car trigger. For this demo purposes, I don't have this account linked to a Shopify store. So I will use the basic addit to car trigger. But keep in mind if you're using a Shopify store, [1:46:42] use the Shopify add to car trigger. I'm going to click on this one. This one has uh the manual icon. So this is not the one that you should be using where this is just purely for demo purposes. So we're going to call this abandoned card demo flow use template. And then first of all I like to set up all the flow filters. So first all you see check out started zero times installing this flow and place order zero times installing this flow. So those are already like two of the triggers that are recommended. And lastly what I like to do is uh has not been in the flow in [1:47:17] the last 30 days. So um that's what you can set up in here. So, 30 days and then we hit save and then we have all the right filters in place and then we're going to build the actual flow. So, um by default, Claio is recommending to wait 4 hours. I think that's way way too long. Uh I always recommend testing something between 15 minutes up to 1 hour. Uh so, [1:47:43] for this example, let's use 30 minutes. Basically, the closer you're getting to uh someone to purchase, the sooner you want to send them an email. So, for example, with a side debatement flow, we want to wait a couple of hours, but with a cart and abandoned checkout flow, um yeah, we want to only wait like 15 or 30 minutes or max up to an hour. That's of course something that you should AB test along the way. Uh we're going to skip out on the SMS for now. So, I'm just [1:48:12] going to move email one over here. And let's remove the conditional split. There we go. So, after 30 minutes, we're going to send email one. Then, one day later, we're going to send email two. Then, one day later, again, we're going to send email three. Let's call this three. Then we're going to add another time delay and then we're going to make a split. So what we're going to say what someone has done has placed order at least once over all time. So if yes it means they are a returning customer. So this is for returning customer. So again, I would recommend to not use a discount over [1:49:04] here or if you give a discount, use a lower discount. And then on the right side, this is going to be for non buyers or first time buyers, but at this point they are a non- buyer. And then for them, we want to have two emails with a discount in it. So going to add the time delay one day and then we're going to add email five. There we go. So this is the structure that I would recommend for the [1:49:42] abandoned card flow. And now we're simply going to duplicate this and make the abandoned checkout version as I explained before. So, we're going back to the card flow, the demo flow. We're going to hit clone over here. We're going to call this abandoned checkout demo flow. Continue. And now we have to change the trigger. So, instead of add to cart, this is going to be checkout started. Super important. There we have it. So the only thing that we need to change over here because the structure is going to remain the same. We just want to remove one filter checkout started zero times in starting slow. We [1:50:26] don't want to have this over here because this is checkout started. So it is important to remove this one. Hit save. And there we go. Other than that it's completely the same. And this is how you set up the abandoned card and check out flow inside Clavio. Now, let's walk through what needs to be inside every single email. So, email one just has to be a simple reminder. So, this one goes out fast, like 30 to one hour after betterment or sometimes even 50 minutes. With the benefit checkout, I think 50 minutes can also be good. Um, basically no drama. So, no discounts, no overselling. It's just a simple reminder [1:51:05] because keep in mind most people when they added a product to the cart and they don't finish the uh um the checkout or they don't buy from you immediately. It's not because they say no to you. They just simply got distracted. People are on the phones. Got a thousand things going on in the live. So they just got distracted. So this email is extremely extremely simple. Just a simple reminder. Show a dynamic product log and show the risk reversal. So any guarantees, trials, free shipping, free returns, anything that you have within your store that can convince people to buy now, you should have it inside this [1:51:44] email. So an example over here. So if you're getting something that looks like you left something tasty behind, uh the name problem over here, complete my order, why spice parts with three reasons, complete my order, and that's it. So, super simple reminder, but this will convert like the majority of the people who just got distracted. So, at least you got those covered already and [1:52:05] they will buy immediately. Email two, this will be a plain text checkin. So, um here's something that most ecom brands completely ignore. Like, not everyone needs persuation. So, not everyone needs social proof and not everyone needs a discount. So, I'm not the biggest fan of giving away discount code as soon as possible. So, that's why the first three emails are not giving away discounts. We want to protect your margins. Um, so sometimes people just need another reminder because they open the first email and then they thought, "Yeah, I'll come back later." And then just life happened. So, email 2 is not a heavy designed email. It's just a plain [1:52:46] text founder message. Uh, the tone is simple. So, yeah. Hey, you left something behind. Everything good? That's it. So again, no real pressure, no flashing banners, no discounts yet. Just a short human check-in basically. So the angle that we like to use is something like, "Hey, noticed you were checking out this product. Just wanted to make sure you didn't run into any issues. Uh, by the way, here's why people love us." So then you briefly reinforce what makes your brand uh strong, your your core differentiator, your guarantee, your speed, your [1:53:18] quality, your your customer experience. And yeah, basically whatever what makes you generally stand out from your competitors. So keep it short. Don't use too long of emails. So two to three short paragraphs max and end with a simple call to action. So here's your card if you still want it. And um yeah, this email just works really really well because it feels human. It's not overly salesy and it doesn't feel like an automation. And especially in 2026 now with Gmail's AI inbox prioritizing conversational emails. Yeah, this style of emails perform incredibly well. So what needs to be inside? So just your risk reversals. So highlight those uh [1:54:00] and if not show some social proof if you have like strong um authority or social proof. And again it's just a plain text checkin from the founder. So super casual and that just performs really well. Then email three. Now, we're going to hit them with a different angle. We're going to do a bit more objection handling. Um, because by the time we get to email three, we're 3 days later, we need to be honest. If they didn't buy after the reminder and after the phone check-in, uh, there probably is some [1:54:30] friction and friction kills conversions. So, this email is not just about our brand is awesome. It's about addressing the real objections that are stopping someone from buying from you. And every brand has them, of course. So, it can be something like, is it worth the price? Uh, how long will shipping take? Uh, what if it doesn't fit? Uh, what if it doesn't work? What if it's not as good as on the photos? Those are all concerns that people might have when they want to buy from you. So, this is the stage where you attack those objections headon. Um, so emotry should highlight your strongest USPS, but frame them as [1:55:07] answers to objections. So, for example, if price is a concern, explain the durability, the warranty, the long-term value. If trust is a concern, show your guarantees, the certifications you might have, press mentions. If comparison shopping is happening, explain clearly how you are different from your competitors. So, if you handle your objections properly here, you'll recover a surprising number of cards without [1:55:32] ever having to offer a discount to them. And again, that protects your margins. And that's the whole point. I mean, it's super easy to make an abandoned card flow where you just slap on a 20% discount in email one. Yes, it will generate revenue, but it will also destroy margins, and that's just not what we want. So, again, what needs to be inside? So, brand USBs or specific benefits of the product that they added to the card, uh, objection handling and a dynamic product block. So, an example over here from Smokco. So, here's why customers choose Smokco. Return to my card. uh your safe card waited to [1:56:06] dynamic prob it looks like your card is still waiting and then we show like a couple of um risk reversals/ USPS so British made quality because that's a huge concern for people when they buy uh such things uh they're scared that's like Chineseade so that's why British made quality 8% cheaper than cigarettes so like the price concern 100% BPA free because that's often a concern and highly rated service so a bit of social proof move over here and then a call to action once again. So, super simple, super easy, but it does convert without [1:56:43] giving away a discount. Then we get into email 4 uh first the non-bio version. So, for people who never bought from your store before, so we do want to give them a discount uh because yeah, we're at the escalation stage. So, now let's get into email 4. So, first of all, the non-bio version where we're going to give a discount to people who've never bought from you before because yeah, we're now at the escalation stage. Uh, this support email 4 should only go to people who have never purchased before. So, in Claio, you add a conditional split as I just showed you. Uh, and for non buyers, [1:57:18] yeah, this is where we introduce the incentive to them. uh up until now, of course, we've handled basic reminders, we've handled their objections, we done some trust building, and yeah, if they still haven't converted, they probably need a financial notch. So, if they still haven't converted, they probably need like a financial notch. So, Emo 4 is just a clean, time-sensitive discount. Keep it simple. That's what it is. People just want a discount. That's [1:57:44] it. So, what needs to be inside? Discount code with a 48 hour deadline. We do want to use some urgency. Um, so product block and optionally you can also show some product recommendations with the Clavio product feed. So an example over here for silly uh take 10% your off your card. Yes, please use code shop 10% off. Complete your order before [1:58:06] it's loss with a dynamic product block. Another CTA and that's it. Super easy. Uh we don't want to over complicate these type of emails. Then email five. So this is for non- buyers. So the discount will be ending after this email. This the last push and it should be a plain text email because we sent a couple of designed emails again. So now we just want to have like a plain text super short direct email, plain text email from the founder. And again, this email just works because it feels human, doesn't feel like automation, and uh it closes a surprising amount of revenue, especially for first-time buyers uh who [1:58:42] are 90% convinced, but yeah, they just needed a deadline. Again, this part is only for the non- buyers. So, what needs to be inside? Yeah, a reminder of the discount. So, give them the discount code urgency. So, there's only 24 hours left now after this email. And it should be a plain text email. Here's a super short uh example. So, hey, it's Melanie here, founder of Spice Bots. Uh just a personal check-in. Good news, you can still claim your offer with 10% off. Use code blah blah blah. A CTA finish my order. And that's it. Super short, but [1:59:17] it works. Then finally, we have email four for returning customers. Uh so again, if someone has already bought from your store, we don't want to give them a discount. We just want to offer support. Um yeah, the strategy just changes because if they already bought from you, they already trust you, already know the product quality, and they don't need aggressive persuasion. So instead of jumping straight to a discount, I prefer [1:59:43] a plain text founder email here as well. So very simple, very human. Uh so just an email like, "Hey, saw you were about to grab this. I just wanted to check in everything good. Let me know if if you have questions about sizing, specs, delivery, whatever." So yeah, it should really feel like a concierge level [2:00:02] service. And especially for like higher AOV brands, uh this performs extremely well because then they really want to have that service that they would normally get in like a physical store. And uh yeah, at this stage friction is usually about details and not necessarily about trust. And optionally again you can include a small incentive over here if your margins allow for it. Uh but if you do, it should always be a smaller discount than what you offer to the non- buyers. So, if non- buyers get 10%, [2:00:34] maybe your returning customers get 5%. Because again, they already know the brand and you don't need to train your loyal customers to expect full discounts every single time. We don't want discount seekers. We just want loyal customers that like your brand because of the quality and just the overall experience. So what needs to be inside a plain text email from the founder where we offer support and optionally if your margins allow for it you can give a small discount and if you do give a discount then of course you also need an email five for returning customers where uh yeah we're saying that the discount is [2:01:10] ending. So you can use like the similar structure as email 5 for non buyers and that's the structure that we recommend for an abandoned card and abandoned checkout flow. At this point, we've talked about how to capture demand before the sale. From the moment someone joins your email list to browsing to adding products to the cart or even starting checkout, but most brands make a huge mistake here. They treat the purchase like the finish line. But it's not. The first purchase is usually just the beginning of the relationship. And if your post-purchase experience is weak, you lose repeat purchases, referrals, trust, and a lot of the [2:01:46] lifetime value you should have been capturing anyway. So next let's build the highest converting post purchase flow for your ecom brand because getting the sale is good but extending the customer relationship is even better and crucial for success of your ecom store. So first let's talk about the importance of the post purchase flow and the main reason is that it drives repeat purchases. So, the post purchase flow is one of the most effective tools for turning one-time buyers into repeat customers, which directly increases your store's revenue, of course. And research shows that retain customers are nine times more likely to convert compared to new ones. And additionally, repeat [2:02:27] customers spend 67% more than new customers. So again, it is super important to make sure that your first time buyer gets converted into a repeat customer. Plus, what we typically see with most ecom brands is that most returning customers buy within 30 days after their initial order. So, if you want to improve your first to second time purchase rate, you have to do this within the first 30 days. As you can see on this screenshot from one of our clients, you can see how the first to second purchase rate is and what the time between order is. Typically, we see [2:03:03] that this is within the first 30 days. Same for for this brand. So that's your biggest window of opportunity. And besides that, the post-purchase flow is also super important to make sure that you can reduce your returns to maximize your profit margins because bias remorse is a major reason for returns which directly cuts into your profit margins. And a well-crafted post-purchase flow can minimize this by reinforcing the value of the purchase that they did. And data shows that 95% of the customers who receive proactive post-purchase communication are less likely to return their product. So providing usage tips, care instructions, building excitement in your post-purchase emails reduces the [2:03:48] doubts that your new customer can have and it helps ensure customers are satisfied with their purchase. So few returns means more revenue that stays in your pocket. So with that being said, let's go into the post purchase flow structure. And this is like a typical structure that we like to use. So the flow trigger of course is place order. There are two flow filters that we like to use which is place order zero times in starting this flow. Which means that if someone did a purchase receives the post purchase flow but does another purchase, they won't receive the rest of the post purchase flow because that [2:04:24] second purchase will already trigger the post purchase flow. And the second filter is canceled order zero times since starting this flow. So if someone purchase gets the post purchase flow but then cancels their order, they won't receive the rest of the flow for for obvious reasons. Then the flow structure itself. So typically we like to have a split between first time and returning customers. And in this example, you see we only have like one split, but of course you can make multiple splits between first time buyers, second time buyers, third time buyers, four-time buyers, etc. For some brands, it does make sense, but for the majority of the [2:04:59] brands, it's already good to at least start with first- time buyer version and a returning customer version. So, the first email, we like to send it after 10 minutes after their initial purchase, not immediately because they already receive the transactional emails via your Shopify or Hookcommerce account with like their order details and shipping information. So, you don't necessarily have to email them right away. So that's why we always recommend to wait like 10 minutes and this first email is just a thank you email. So we thank them for buying. We give them the most important information and we already try to cross-ell them. Then 2 days later we sent them email too which [2:05:36] is basically an email where say hey your order is on its way. Of course it also depends on your shipping times but yeah we just want to build excitement and again we want to try to cross-ell them to get them to buy again. Then we have like a split based on the product category or based on the product depending on the size of your business and how many uh products you have. And with this email, we specifically want to give them more information about how to use the product in the best possible way. And of course, only if it makes sense for your brand. For example, if [2:06:06] you're an apparel brand, this can be a lot more basic with just simple care instructions and you don't need those kind of splits. But if you have more of a technical product, it can be super interesting and super good to have like in-depth how-to guides to prepare people for their delivery and again build that excitement as well. The emails after that are more optional. So if social media is important to you and you're active on it, that's like super important as well. You can do a social media push because the more touch points you can have with your customers, the better it is to increase your repurchase [2:06:37] rate. So if you have them on your email list, on your SMS list, on their social media, via different channels, um you can reach them in multiple ways. And again, this is just good to build a relationship and to increase your repurchase rate. Same for your loyalty system. If you have a loyalty system, push it uh as well and show them the perks that they have with your loyalty system. And then the last email typically uh this is when they already received your product uh is a personal check-in a plain text email from the founder where you ask them how did everything go with their order and again [2:07:10] you want to cross up them. So this is like a good structure that we typically like to use for for our own clients as well. Before we move on, a quick reminder. If you want our exact post purchase flow map, the email outlines and copy framework. You can download our free post purchase playbook via the link in the description. Or if you want more Clavio tutorials like this, make sure to subscribe to the channel. All right, let's continue. So, how do you set this up in your Claio account? Well, it's pretty simple. In your Clave account, we're in a test account. In the left menu, you go to flows and then in the [2:07:44] top right corner, you hit create flow. And over here you can already find like the default flows from Claio and we already see post purchase follow-up order count split. Then if you click on it you can already see like a split that Claio is using an a default flow. So let's call this post purchase demo and use template. And once it's loaded we're going to the trigger and we got to make sure that we have the right filters. Uh what someone has done has placed order zero times since starting this flow. And what someone has done person has canled order zero times since starting this flow. Then as I mentioned we're not [2:08:25] going to wait a day. We're going to wait 10 minutes before we send out email one. And we're going to have a split where it says conditional split has placed order equals one overall time. If yes, it's a new customer. If no, it's someone who has done like multiple orders. And as you can see in this default flow, they also have like a split for two times. So if it's no, then they have done like at least three purchases. So that's also a split that you can use. And when you send out emails in this flow, always make sure to turn off smart sending. So skip recently email profiles. You want [2:08:59] to turn this off because yeah, if someone just did a purchase at your store, you do want to make sure that they get every single email of you. And let's say you've sent them a sale email and they bought via that email uh and it has been sent like I don't know within the last 12 hours then they wouldn't receive this post purchase flow and that's of course not what you want. So always make sure to turn off smart sending for every single email in this flow and that's how you create a simple flow structure for your post purchase flow. Now let's dive into every single [2:09:30] email and how it should look and what should be inside every single email. So the first email is just a super simple and basic thank you email. So this first email sets the tone for the post-purchase experience. And typically we like to use a plain text email directly sent from the founder. And for first-time buyers, this is your chance to make like a memorable impression. So you want to thank them for trusting your brand and reassure them that they made the right choice. For returning customers, of course, it's all about expressing your gratitude for their loyalty and reinforcing the value of their decision to come back to your [2:10:05] brand. And again, you do want to make sure that those emails feel genuine and tailored towards their specific situation. So, typically what you want to have inside is just a thank you. You want to confirm their order progress. So, offer support and tell them what they can expect from you from from your brand. Of course, they already received the transactional emails with like specific information, but still it's good to give like an general overview of what to expect. And optional, you can already like cross-ell them to increase the average order value because again, the biggest window of opportunity is within the 30 days. And we see that with [2:10:38] email one, if even if we just include the link to your website, it already gets like a really good place to order rate because yeah, people just ordered and maybe some other products could be super interesting for them to buy as well. So you can recommend a specific product as well and yeah, we've seen some great results with that. So just a couple of examples over here. Again, it's all plain text and it's pretty short. You just want to thank them again, get some shipping information, and you want to lead them back to your website to again cross-ell them with a specific product or to get them at least [2:11:11] back to your store. Over here, you can see some subject line ideas as well. But again, if you want to download this post purchase guide for free, just click on the link in the description below. Email two. So, this email is all about the order being on their way. So, typically it's sent like 2 days after the first email, and we just want to reassure them that their order is on their way. Again, we just want to reduce the buyers remorse. So, this email is really designed to build excitement about the purchase while also addressing any lingering bias remorse by reminding them of the value that they will soon [2:11:43] experience, of course. And also, you can use Clavio's product feed to recommend complimentary items. So, you can already try to cross upell them to boost again that first to second purchase rate. So, what needs to be inside this email? reinforce the value of the purchase, build excitement for the delivery, and include recommendations uh either with static product blocks or with Claio's product feed. So, just some email examples over here. So, flavor on the [2:12:07] way, your spice pots are on the way. We're excited for you. Uh while you wait, check these out. So, we highlight some refills, a cookbook, a candle, and just a kit. So, that's a way that you can do it. Uh, another example. So, complete your fitness nutrition. Treat yourself to something extra. And, uh, with this email, we just show combinations that really go well, like the isolate with creatine or the multivitamin with the collagen or the isolate with the collagen plus. So, these are all bundles that we recommend, and this way people can complete their stack. Um, another example where for this saber brand where we say, "Hey, [2:12:42] explore more sabers." And we show them recommended sabers based on their initial purchase and we show them the mystery saber, which works really, really well because people are curious about that. So, it creates a curiosity. And of course, always end with like a shop all button to at least get people and get traffic to to your store. Again, some subject line and even preview text ideas over here. Then, email three. This is more of a how-to email and this email is split based on the product or based on the product category that the customer has ordered. We want to be as specific as possible and we don't just [2:13:16] want to send like a generic email that's not applicable to someone's order that would really hurt the customer experience. And the goal really is to help them out get the most of their purchase. So we just want to provide them with valuable tips and guidance and this will reduce the likelihood of returns. It will improve the customer experience and you basically show your customers that you genuinely care about their satisfaction. So what needs to be inside? Personalization based on their [2:13:43] purchase, clear actionable product tips. Uh again, reassurance that they made a good choice and optional links to frequently asked questions, manuals, videos, stuff like that. So an example, getting started with your smoker ecigarette. So, how to use your ecigarette in three simple steps uh when to change your refill and uh information about recharging your battery. So, for this brand, uh this is like super valuable information to share with new customers. Another example for this tea brand, uh we show them exactly how to brew and we link them to a blog where they can find more information about temperatures and steep times and stuff like that. Then, email four. So, this is [2:14:21] optionally a social media push and this encourages customers to follow your main social media channel. Um, again, super important to have like multiple touch points via different channels with your new customers. So, yeah, it's just a simple invitation to follow you on social media. So, for this brand, we say, "Let's get social, join the silly party on social media. Follow now." And they can even win some money if they tag [2:14:46] your brand. So, that's also a good way. And over here for Sav Pro, be part of the Galaxy. So follow on Instagram or follow on Facebook. Email five. Again, optionally a loyalty system push. So this optional email is a great way to introduce your loyalty program and explain the benefits of joining it. So by encouraging your customers to enroll, you can boost the customer retention and incentivize repeat purchase. Loyalty systems, I think, are going to be super important in the upcoming years. So definitely recommend it to first of all have a loyalty system and to push it inside your post purchase flow and this is how it can look like. So earn points, [2:15:23] save money with smoke points. You can earn rewards every time you shop, review and refer a friend. And yeah, we have uh a quick explanation over here and we guide them towards a page where they can find more information. The main thing that you want to make sure of is that you immediately make clear what the benefit is for your customer on why they should join your loyalty system because people will only join it if there's a clear benefit for them, which usually is like discounts that people can get. And then finally, email six. This is the personal check-in and one of the emails that generates the most amount of [2:15:57] revenue to be honest. just a personal touch point with the founder with a plain text email to make sure that the customer experience was all smooth. Everything went smooth with their order. So, it just shows that your brand generally cares about the satisfaction. And in addition to offering support, this email can encourage your customers to make another purchase if they're happy with their initial purchase, of course. So just a simple email like this, couple of lines and we just guide people towards the website and you just want to offer support and make sure that everything went well with their initial purchase. Now we've built the core [2:16:31] automated side of the Claio email system and that matters because flows give you leverage. They run in the background and they catch demand at the key moments and of course they create consistency. But flows alone are not the whole email game because there's another lever you need if you want to drive revenue intentionally instead of just waiting [2:16:51] for the automation to do all the work. And that lever is your email campaigns. So this is where you get to create demand and not just capture it. So, in the next section, let's talk about email campaigns, how to think about them, when to send them, and how to build a campaign strategy that actually drives revenue without training your audience to ignore your emails and just to wait for another discount. So, let's dive into it. So, before we dive into the exact email campaigns that you should send, first answer this question that I get all the times. So, how often should you send email campaigns? So, of course, [2:17:26] we've tested this across 120 ecom brands in the last 7 years, and the best sending frequency might surprise you. So, you could be sending one or two times a week. A lot of ecom brand owners, they land here because they don't want to annoy their email subscribers. I hear this all the time. So, the thinking is that sending fewer emails means less spam, but the opposite tends to be true. So, your audience is just getting a lot of emails every single day. So if your competitors are emailing three to four times a week, they are the ones that are staying top of mind and not your brand. So when your [2:17:58] email shows up once a week, it doesn't feel respectful to your audience. It just feels unfamiliar. Subscribers can't place you. They skip past you and over time that you simply forget that you exist. So less frequent does mean less intrusive. It just means less memorable. Now on the other side, you could also be sending five to seven email campaigns a week. So some brands they go all in and they just email every single day. So the short-term revenue can look good. You will earn some extra money. But on the long term, you're just burning through your email list. Daily emails, they just push subscribers towards fatigue. Your [2:18:35] unsubscribe rate will go up, your engagement rates will go down, and deliverability starts to take a hit. So you end up with a smaller, more disengaged list than what you started with. and the damage is slow enough that most ecom brands don't notice it until it's already done. So the sweet spot is actually sending three to four email campaigns a week. So this keeps your brand visible without tipping into annoying. So engagement stays healthy, your churn stays manageable and you're building a consistent presence in the inbox rather than sporadic spikes. So the flood though is what you're actually sending which brings us to the next section. Before we go to the next point, [2:19:15] I just wanted to mention I have a free email marketing course on my website that breaks down all the exact systems in more detail. It's completely free and cuts out all the fluff. So, if you want to access it, check out the link in the description below and yes, also contains this doc that I'm going through in this video. So, go ahead and download it for free. So, what kind of emails campaigns to send? So, email campaigns, they generally fall into one of these seven categories. We have your promos and special offers. We have your holiday/ special events. We have your product launches, product highlights, social [2:19:50] proof campaigns, valuebased campaigns, and the company updates. Whatever email format you're thinking of, they always fit into one of these seven buckets. And a good email campaign calendar, it pulls from all of these seven buckets. So, the mistake that most ecom brands make is that they're leaning too hard on one specific category. And you can already guess which category it is. It's your promos. So, it makes sense why, of course, because discounts, they drive immediate sales. So, it feels just like the right move. It creates short-term revenue for your brand. But when every email starts to become a promotion, something is shifting within the minds of your audience. So, your email [2:20:28] subscribers, they start to expect a deal every time they hear about you. And yeah, buy it full price. Why would they, you know, when a discount is probably coming next week? Why would they buy from your non-discounted email if they know that next week you're going to send another discount email? So, they're just simply waiting and they're only buying if there is a discount. So, you basically train them to wait and that just kills your margins over time. So, there's also a more subtle problem because those constant buy now emails will make your brand feel desperate and desperate doesn't sell. The goal when you craft an email campaign calendar is [2:21:05] to have a healthy mix. So, of course, probos, they do have their place in time, but they should sit alongside content that builds trust, educates your audience, that entertains and reminds people why they liked your brand in the first place. So, don't use too many discounted emails. Keep your emails short, valuable, and easy to read. [2:21:25] People are busy. It's a busy time. Inboxes are packed, and their attention spans are not what they used to be. We can all thank TikTok for that in the Instagram res. So nobody's sitting down to read a wall of text from a brand they bought from once. You've got a couple of seconds to make that impression. So you have to make your content quick, make it useful or interesting, and make it easy to act on. And that's it. So short emails that respect people's time will always outperform the long emails that simply don't. So most important with your emails, what you want to do is that [2:21:59] you want to build trust. customers in 2026, they are skeptical. A lot of them have been burned by online brands before and that experience just sticks. They don't just hand over their money anymore. So, they research, they compare, they read reviews, and they watch how a brand communicates before they ever click on buy now. And that means that trust isn't an optional thing anymore. It's the thing that sits between someone being on your email list [2:22:25] and someone actually buying from you. So, that's super important to keep in mind. And of course, trust takes repetition to build. It's not that you just send one email and now you've bu build a trust and that's it. So there's no one great email. There's not a clever subject line, but you need multiple touch points over time that consistently shows your audience you know what you're talking about and that you're not just trying to extract money from them. So educational content is one of the most effective ways to do this. So when you teach someone something genuinely useful, you become a credible source in their mind and not just another brand in [2:23:00] their inbox. You're the brand that actually helps them. So that's always important to keep in mind. You have to build trust with your audience for them to be ready to buy from you. And here's the practical payoff. So when your customers trust you, they buy without needing a discount from you to tip them over the edge. So, not only will it improve your conversion rate, it will also improve your margins if you just focus on the trust building instead of just slapping a discount on your products. So, what kind of nondisounted email campaigns to use? Well, there are more ideas than most ecom brands realize. I hear this all the time like, [2:23:34] "Hey, what should I send? I have no idea." Here's a full list to pull from when building your calendar. Are you ready? Because I'm going to have a lot of ideas for you. So, first, the first bucket, social proof. Think of testimonials, user generated content, press mentions, media features, influencer reviews, before and after results from a real customer, review roundup, so where you collect several reviews around a single team or a single product benefits. Trust badges and certifications, so you can highlight any third party certifications, awards, or quality marks that your brand has earned. A star rating highlight, so you can showcase your overall rating across [2:24:12] platforms like Trustpilot or Google. Peer testimonial. So feature a customer video review. Even a short clip screenshot link to the full video can already do wonders. A customer milestone. So a customer who has been buying from you for years or hit a meaningful milestone using your product. This is a super super super solid idea. Community numbers. So highlight how many customers you've served or how many orders you've shipped or uh which countries you've reached. So these are all types of social proof campaigns that you can use. The next category is your content and education. So think of blog or article highlights, research highlights, misdeunked, frequently asked [2:24:51] questions, industry trends, common mistakes, so what your customer is probably doing wrong and how to fix it. Uh glossery email, so break down jargon or terminology your audience keeps encountering. Uh a beginner's guide, advanced tips, so content aimed at customers who already know the basics and want to go deeper. uh debunk a competitor's claim. Uh do an expert interview. Uh a book or resource recommendation, a stat of the week, so one surprising or compelling data points related to your niche. Uh just brief and punchy, a super short email. Your most asked question, so pull directly from customer support or your social comments. Ingredient or material spotlight. So go deep on one specific [2:25:33] ingredient in your product or one specific material or component and explain why this matters and why it's so important to know. So these are all types of content and educationbased emails. Next up, product focused emails. So, highlighting your bests sellers, your new arrivals, trending products, staff picks, back in stock products, uh your bundles, uh the essentials people need, a gift guide, uh the gift yourself angle, a feature highlight, a benefit highlight, an us versus them angles versus your competitors, uh the problem to the solution. So, this is a problem your audience is facing. Here's the solution. before and afters, how to use your product, how the product is made, [2:26:13] tips and tricks on the product, a sneak peek into a new product that's coming up, a limited edition or seasonal product, so create urgency without discounting. Uh product comparison, so help customers choose between two of your own products based on their needs. Subscription or a loyalty system highlights, so remind customers of the longterm value of buying from you repeatedly. most underrated product. So, shine a light on a product that deserves more attention than it gets. A fan favorite. So, a product your most loyal customers always come back to. Uh founders pick. So, the founder personally recommends a product and [2:26:47] explains why. Uh a packaging highlight. So, if your packaging is a selling point or part of the experience, show it off. Uh at the product origin story, so where this specific product come from and what problem was it created for to solve a sensory description email. So describe the experience of using the pro product in vivid sensory detail. So this works especially well for like a food brand, [2:27:13] beauty brand, lifestyle brands. Complimentary products. So suggest products that work better together. So you can like soft cross-ell without discounting. Build your routine. So show customers how to build a daily or a weekly routine using your products. So super useful for like a skincare brand or supplement brand. Most gifted. So show which products are most popular as gifts. So this is basically social proof at a gifting angle. The customer favorite combination. So a specific pairing or bundle that customers naturally gravitate towards. So these are all type of email campaigns that are product focused. And as you can see there are like a lot of angles that you [2:27:49] can use. Next category brand and culture. Think of a brand story, a founder story, meet the team, behind the scenes, recent developments, the brand USBs, day in the life. So follow a team member or product through a typical day in life. A community spotlight. So highlight a customer, a community member or cause your brand supports. Brand values. Pick one value and show how it shows up in what you do on a daily basis. So our story so far. So a timeline of how the brand has grown and yeah, this works well around anniversaries for example, why we started. So the specific moment of frustration that sparked the brand. So [2:28:26] this is a bit more specific than just a generic brand story email. Uh what we refuse to do. So what your brand will never compromise on. So this is powerful for building that trust and differentiation. So of course you can make a link with your competitor what you refuse to do what your competitor is doing. Uh mistakes you've made. So this is just a transparent look at something that went wrong and what you learned. So this is like a rare type of email but it is refreshing and memorable and people can really appreciate that. honesty, our manufacturing process, so go deeper than just behind the scenes. You just show [2:29:00] the actual steps and standards involved. Uh our suppliers or partners, so you can introduce the people or the companies you work with, especially if ethical sourcing is a part of your story. This is a super nice email to send. Team tradition, so something your team does regularly that reflects your brand culture. Uh growth announcements, so shows momentum and builds brand credibility. So these are all types of emails that are focused around your brand, your brand's culture. And of course, we have like the typical calendar/ occasion type of emails. So think of holidays, uh awareness days, so find days to connect naturally to your product or niche. More more on that [2:29:37] later. Uh seasonal transitions, so use the change of seasons to shift focus to relevant products or content. Brand milestones, so think of your anniversaries, subscriber counts, units sold. So let your audience be part of your brand's journey. New year, new routine, back to school, new season preview. So give subscribers a first look at what's coming for the next [2:29:58] season. Uh the end of year reflection. These are all type of things that you can do on specific moments throughout the year. And of course, we also have like the typical engagement and interactivity type of emails. Think of a quiz or a survey teaser. So link to a short quiz that helps customers find the [2:30:15] right product for them. Uh poll results. So if you ran a poll on your socials, you can share results and connect them back to your product. Uh ask us anything. So invite uh replies with questions and then use those questions as future email content. This is also extremely good for uh improving your email deliverability. Pick your favorites. So ask subscribers to vote [2:30:36] between two products variants or ideas. Uh challenge emails, so invite your audience to try something and share their results. A weight list or early access invite. A referral program spotlight. a loyalty program updates. So more than ideas enough. So these were 91 campaign types that I just shared with you. So if you're sending three to four email campaigns per week, which you should, as I already mentioned, you have enough variety here to run a full year [2:31:03] of campaigns without repeating yourself. So it's as easy as that. 91 ideas you can use instantly. So now let's talk about how to set up an actual email campaign calendar. So now that you have a full list of campaign ideas to pull from, the next step is getting it all organized into an actual calendar. The tool itself doesn't matter that much to be honest. What matters most is that you actually use it consistently. Um, but some options over here. You can use a tool called Notion which is great for teams that like a visual flexible workspace. We use it for four years within our agency and it works really [2:31:40] well for campaign planning. Especially in the last couple of years, they made a lot of updates, which makes it way better for project management. Air table, this is what we use internally right now. Uh it's slightly more powerful for filtering and sorting across large volumes of campaigns. Uh especially for us as an agency where we work with a bunch of clients. Uh this is just our go-to. Uh you also have ClickUp or Monday. So this is good if your team is already living in a project management tool and you want your email calendar to sit alongside your other marketing uh work. And yeah, if you just [2:32:10] want to start basic, Google Sheets. I mean, this is really truly underrated. If you just want something simple that everyone can access without learning a new tool, uh yeah, a well structured spreadsheet does the job fine. It's more uh more than you need really. So, whatever tool you choose, make sure your calendar tracks at least these fields for each campaign. So your send date, your campaign type, uh the segment that you're using, the status, so idea, copywriting, design, implementation, ready to review, scheduled or sent, and owner, so who's responsible for getting that specific step done. That's all that you need to track basically. And again, you can just do it in Google Sheets, but [2:32:50] if you have the possibility, I would definitely look into one of the other tools that I just mentioned. Now, a note on who you're sending to. So before you start filling in your calendar, there's one thing that will have a bigger impact on your results than almost everything uh anything else. So who you're actually sending your email campaigns to. So most ecom brands, they just blast their email campaigns through their entire email list. And this is one of the most common and costly mistakes in email marketing to be fair. So sending to unengaged subscriber subscribers just hurt your email deliverability. I made a full tutorial about that on how to fix your [2:33:25] email deliverability, what you should do, what you shouldn't do and still a lot of brands are still sending to unengaged subscribers and this hurts your deliverability which means that even your best email campaigns start landing in spam instead of the primary inbox and then yeah it doesn't really matter that much anymore because people don't open your emails anymore. So the fix is quite simple to be honest. Send your campaigns to your engaged subscribers only. So in Claio that typically means people who have opened or clicked an email within the last 30, 60 or 90 days. Yeah, basically depending on your list size and sending volume. So [2:33:57] again, for more information, check out our email deliverability tutorial that I recently posted on my YouTube channel. So this one change alone can dramatically improve your results because you're talking to people who actually want to hear from you. So I also made a full video course on Clavio segmentation that walks through exactly how to set up the right segments for your email list. So again, we have like a full segmentation guide on our YouTube channel as well. Now, let's get into how to build your monthly campaign calendar because yeah, you now know the sending frequency, you have 91 campaign ideas to pull from. Now, it's time to put it all [2:34:33] together into an actual monthby-mount plan. So, here's the exact process that we use. Step one, lock in your first fixed dates first. So before you think about content, open up your calendar and mark everything that's already decided for the month. So these are your non-negotiables, things like product launches, uh products that are back in stock, sales events or promotions that you've planned, uh or any brand milestones or announcements. So these are your anchors. So everything else gets built around these campaigns. So get these into the calendar before you do anything else. So one important note on sales events specifically, keep them rare. So, we recommend a maximum of one [2:35:13] sales event per month. And honestly, even every other month is even better. So, we touched on this earlier in this video, but it's worth repeating here because this is where a lot of ecom brands quietly destroy their own margins. When you run sales events too frequently, your subscribers learn to wait for them. So, why would they buy at full price today when there's probably a discount coming up next week? So, you've trained your audience to hold off, which means your full price campaigns stop converting the way that they should. On top of that, frequent discounting conditions your audience to see your brand as a discount brand. And that's a [2:35:47] very hard perception to shake once it's set in. So, sales events work best u when they're rare enough to feel meaningful. It really is like that. So, when your audience knows you don't discount often, a promotion actually creates urgency. And when they know a sale is around the corner, like all the time, it just creates patience. So keep them infrequent, keep them intentional, and they'll perform far better when you do run them. So don't run too many sales [2:36:15] events. I cannot stress this enough. Now, after you locked in those fixed dates, a little bonus, you can add relevant holidays and awareness days. already talked about it uh for a bit with the 91 campaign ideas, but once your fixed dates are locked in, you can layer in holidays or awareness days that connect naturally to your brand and audience. So, this is an optional thing, but it is an easy way to add relevance and variety to your calendar without having to come up with angles from scratch. So, a useful resource for finding lesser known awareness days is [2:36:46] nationaltoday.com. And on this website, you can just search for the month that you're do that you're looking for and then you see it. Every single day there is some kind of national holiday or awareness day. It's like crazy how many of these days there are. And of course, you don't need to force every single date and you don't need to discount uh for any of them. So sometimes just acknowledging a day with relevant content is just enough. So for example, if you sell coffee products, National Coffee Day is obvious. But depending on how you position your brand, something like world sleep day or national productivity day could also be [2:37:22] a natural fit. So you want to aim for like one or two date based emails per month at most. You don't want to overdo this because it also becomes annoying if every single week you're saying, "Hey, today it's national this day and next week it's national that day." Then it becomes annoying. So again, you can use it, but don't overdo it. Now we get into step two. Map your existing content. And this is often overlooked, but before you create anything new, look at what you already have. So go through your existing blogs, YouTube videos, social posts, podcast episodes, or any other content that you've produced. Anything [2:37:58] that's generally useful or interesting to your audience is potential email content. So do make sure to match it to the right time of the year. So for example, if you have a blog on your website about summer skincare routines, then you can send this in May or June. But yeah, I wouldn't recommend sending it in November, for example. So for each piece piece of content you plan to use, uh decide your approach. There are [2:38:21] basically two routes that you can take. First option is to tease the most interesting part of the content that you're promoting and just link to the full blog or video. And the second option is that you just summarize the key takeaway from that content. You just link directly to a relevant product. So both work to be honest. You could test them against each other over time to see what your audience responds to best. Or [2:38:42] you could just mix them up, of course. And if you don't have much existing content, that's totally fine as well. Uh you can just go to Google, you can search topics your audience cares about, uh read what's out there, and just you can just write a short educational email based on what you find. So, you don't need to be the original source of the information. You just need to be the one who presents it clearly and connects it back to to your brand. And if you're not sure what topics your audience really cares about or you're drawing a blank on what to write, this is exactly where AI [2:39:13] comes in, of course. So, we'll cover that in the next step. So, the next step is use AI to fill up the rest of your campaign calendar. So, this is where ecom brands waste time that they don't need to waste. So, you don't need to sit there manually brainstorming what to send every single week. We're in 2026 now. We have AI. So, I recommend using clot AI for this. But of course, Jet GPT or Gemini also works for this. Uh, but I'm just a big fan of claw nowadays. So, here's exactly how to do it. First, build your context block. So, this the more context you give to AI, the better [2:39:46] the output. So, before you ask it to build a calendar, you want to feed it with the following information. So, things like your brand name and what you sell, quite important. your target customer, so who they are, what they care about, what problems do they have. Uh your sending frequency, so three to four times a week. That's what I recommend. Uh the month that you're planning for, so they have some context on for which month they have to create content for. The fixed days that you've already locked in from step one, any content that you've already placed from step two, and a full list of 91 campaign [2:40:17] types from this guide. Uh if you want to have that list, you can download our free email marketing course via the link in the description below. So you can get this doc with the 91 ideas and then you simply ask Claude or Chachibi to fill in the remaining slots and we have an uh simple example prompt over here. So uh this could be something like this. So I run an e-commerce brand called brand name that sells products. Our target customer is customer description. We send three to four email campaigns per week. I'm planning uh the month of month in here. Here are the dates already locked in. Then you list out your fixed [2:40:52] dates. Here's a full list of campaign times uh I can choose from. Then you paste in the 91 campaign list. Please fill in the remaining slots for the month with specific campaign ideas from the list that makes sense for our brand and audience. For each one include the send date, campaign type, and a twoline description of the angle. So super simple prompt. Again, you can download this doc for free via the link in the description. And then you can simply use this prompt. And this will give you a full month of content, just a draft in a couple of seconds. It's crazy. So of course you won't use every suggestion as [2:41:23] in but it do get you like 80% of the way there immediately. So it's a huge timesaver but with results you have to refine refine it from there. So once you have the AI output go through it and ask yourself three questions for each campaign. So first does this make sense for our brand right now? Uh second do we have what we need to execute it? So the content, the images, the reviews, and three, does the overall mix feel balanced across the seven campaign categories or buckets that I talked about earlier. So you can swap out anything that doesn't fit and fill the gaps with alternatives from the list. So [2:41:59] of course, you can continuously ask claw to come up with new ideas. So this whole process should take you around 10 to 20 minutes to plan a full month of content rather than just hours of staring at a blank calendar, you know? So then you can use AI to review your calendar before you finalize it. So we're not done yet. So once your calendar is filled in, you can paste it back into AI and add uh ask it to pressure test it before you log in. So here's an example prompt that you can use. So you just say, "Hey, here's my email campaign calendar for month. You paste in your [2:42:29] calendar. Review the mix across campaign types and the weekly cadence. Flag anything that looks unbalanced, repetitive, or too promotional, and suggest alternatives where needed. So just this just takes like 2 minutes extra of your time and this catches problems before they go out to your list and before you do a manual check in the next step. Um so again use AI for this and often times they have some really good comments on it. Then we go to the next step and that's to check your mix before you finalize. So before you finalize your camping calendar you do two quick checks. First you check the overall monthly mix. So look at the [2:43:03] spread across the seven uh camping categories for the full month. So a rough balance that works well for most eco brands is like one or two promotional or discount based emails a month, four to six product focused emails, four to six value or education based emails, two to four social proof emails and two to four brand emails. So if more than a third of your content is promotional, pull some of those out and replace them with content or social proof emails for example. Secondly, you [2:43:29] also want to check your weekly cadence. And this is where a lot of ecom brands get it wrong, even when their overall monthly mix looks fine. So, they cluster similar campaign types together without realizing it cuz they're like, "Hey, we need to add some social proof campaigns and then they fill it all in inside one week and then a week later they only have product highlight emails and by week three then your email subscriber feels like they've been going through a pattern and then the engagement just starts to dip. So the goal is variety within each week and not just across the month. So a simple rule that works. So [2:44:02] no two consecutive emails should be the same campaign type. So if Monday is a testimonial campaign, Wednesday should be should not be another social proof campaign. Uh it should be a product highlight, a how-to, a founder story, anything that creates a different feel and a different reason uh to open the actual email. So uh an example of a well- cadenced uh week or if you're sending four times a week. So on Monday you can send an educational email, on Wednesday a product focused email, Friday social proof email and then on Sunday a brand email. So this way every email that you send out just feels different and every email serves a [2:44:36] different purpose. So across the week your subscriber has been educated, shown a product, seen proof it works and connected with the brand behind it. So that's a complete experience in seven days and that's what you want. So apply this thinking week by week when you're finalizing your email campaign calendar and the overall experience your subscriber has will feel intentional rather than just a random campaign calendar. The next step is to build two weeks ahead always and this is often [2:45:02] times a struggle for e-commerce brands. So once the calendar is planned the goal is to always be at least two weeks ahead in terms of execution. So that means emails that are going out in two weeks are already written, designed, and sitting in Claio ready to be reviewed. So when you're writing campaigns the day before they go out, the quality just drops. You default to promotions because they're easier to write on the pressure and you miss opportunities to coordinate campaigns around your fixed dates and mistakes slip through because there's no time to catch them. So two weeks of runway changes all of that. So build it [2:45:36] as a non-negotiable part of your workflow. I know for a lot of eco brands this sounds difficult but really try to put in effort to get this done. And then the sixth step is to review performance at the end of every month. Super important. So spend 20 to 30 minutes at the end of each month looking at what went out and how it performed. So what you're looking for is which campaigns got the highest open rates and which drove the most clicks and revenue and which campaigns underperformed and trying to analyze what is the reason why it underperformed. So you don't need like a super deep analysis. You just [2:46:09] want to do enough analysis that you spot like patterns. So over time, this tells you exactly what your specific audience responds to and your calendar gets sharper every single month as a result. So super important to do. So one thing to keep in mind throughout all of this, so every email that you send out, even the ones that have nothing to do with a promotion, should have your product somewhere in the picture. So you're not hiding that you sell something. You're just leading with value first. So the way to think about it is that you're teaching your audience about a problem and you're positioning your product as [2:46:42] the natural solution. That's not being pushy. It's just being useful. And useful is what gets people to buy without needing a discount to tip them over the edge. Different angles across your calendar keeps things fresh. So, one week you're building trust with social proof and the next time you're just educating them and the week after then you're just showing them behind the scenes. But all of it when you do it consistently moves the same needle. It builds a relationship with your audience and it makes selling easier over time because you're building that trust which is necessary as I told you before. And that's the whole game with email [2:47:17] campaigns. Uh it's not about a single single killer email. is about a consistent system that compounds over time. You might wonder at this point, cool, but I'm also doing SMS. What about SMS? Should I send SMS campaigns as well? So, so far we only talked about email campaigns and crafting an email campaign calendar, but of course there's also SMS. So, SMS, it's a super powerful [2:47:40] channel, but most brands use it wrong. They treat it like their email channel and they just send SMS campaigns every single week. And that's a fast way to burn through your SMS list. and it racks up costs, especially if you're selling outside the US where SMS rates are significantly higher. So, our philosophy on SMS is simple. Use it sparingly and [2:48:00] only for your highest impact moments. So, the three things SMS is actually worth using for product launches, restocks, and sales events. That's it. Anything else on your campaign calendar, email does the job at a fraction of the cost, especially if you're in Europe. So SMS costs are high enough that the ROI outside of these three uh types of campaigns use cases are rarely make sense. So WhatsApp is worth testing as an alternative if you're based in Europe. WhatsApp is super popular in Europe. So uh the cost per message is also far lower than traditional SMS in most European markets. And WhatsApp is a um yeah again a lot more common compared [2:48:40] to the US. So, it's still early for e-commerce brands, WhatsApp, but the brands testing it out now are having a significant advantage as this channel matures. So, definitely recommend it. If you're an SMS, keep an eye on your SMS cost and maybe even try out WhatsApp marketing as well. Now, you have a campaign strategy. But here's something that most brands never do. And it's one of the highest leverage things you can do and add to your email system, AB testing. Because the difference between an email that converts at 2% and one [2:49:08] that converts at 4% is not just luck. It's usually one element, a subject line, an angle, a call to action, an offer structure that you would have found through testing. So AB testing Clavio is not complicated, but most eco brands either skip it entirely or they're just testing the wrong things. So next, let's go through a full AB testing tutorial so you know exactly what to test, how to set it up, and how to read the results properly. So the first thing that you need to understand about AB testing is the fundamental principles that determine success or failure. And most store owners make a critical mistake. They just run random [2:49:47] tests without a systematic approach to it. So they'll test a subject line here, they will test a button color there, but they never build real knowledge that drives significant revenue and something that they can apply to upcoming emails as well. So after managing thousands of AB tests for our own clients and our agency, I've identified four key principles that make a difference between wasted effort and substantial revenue growth. So that's what I call the testing mindset. So first thing is that consistency is non-negotiable. So you should run new tests every two to four weeks depending on the amount of volume. And of course with brands that [2:50:24] are doing let's say over 100k per month of revenue they have substantial more website traffic than ecom brand that's just doing like 10k per month of revenue. So in the first example you can run a lot more AB test a lot faster compared to the second scenario. And when you start running an AB test you always want to start with a clear hypothesis. So what you're testing, why you're testing it, and what your expected outcome is. And you don't just want to say that, for example, I want to test two subject lines. Instead, you should say, I believe adding an emoji to our subject line will increase the [2:50:56] operates because it will make our email stand out in the inbox. So this forces you to think strategically. And again, this is something that I see go wrong all the time, especially with subject lines because it's such an easy AB test to run that most ecom brands just run AB test on the subject line just for the sake of it. But there's no idea behind it. There's no hypothesis behind it. So that it's great that you have a winner, but there's nothing that you can do with with that data. And that's something that usually goes wrong with with most ecom brands. And another important thing is that you should collect sufficient [2:51:29] data before you draw any conclusions. And again, this is something that most ecom brands go wrong with. So, uh they think that when there's like a clear winner for a certain variant in their in their flows, for example, and even if there are only like 50 or 100 recipients, they think there is a clear winner. But you really need way more data to really uh see if something is significant or not. So, in general, these are the guidelines that we like to follow. Of course, these are like general guidelines. Uh every situation is different, but should give you like some kind of framework. So for sign [2:52:02] forms, um, we take a look at at least 3 to 5,000 impressions per variant or at least 15 days of runtime. So at least 3 to 5K of impressions per variant or at least 15 days of runtime. So again, if you're running a big store with a lot of revenue, a lot of website traffic, then you'll probably get to those 3 to 5,000 impressions pretty quickly. until I would to wait like at least 15 days of runtime because let's say it will take you just one day to get to to this amount of impressions then it still won't be like statistically significant data. You really want to have it over [2:52:33] multiple days. Uh in some situations maybe 7 days can be enough but in general I always adi advise 15 days for flows. I always like to work with at least a thousand recipients per variant. And of course you can consider say you only have sent to 500 recipients per variant and there's such big difference between both variants in terms of the data then sometimes 500 recipients can be enough but in general you need at least a thousand recipient then the email campaign. So first of all always use manual 50 splits. So never select the automatic winner selection. This is something that I see go wrong with all [2:53:03] the time as well that you have the option in Claio that uh if you send a campaign and you're running an AB test that you can say send 20% to version A, 20% to version B and after 4 hours send the winner to the rest of the 60%. I'm never a big fan of that because let's [2:53:18] say you found your best sending time. Now you're going to wait 4 hours before you're going to send the winner to to the rest of the audience. So the biggest group will get the email on a time that's not ideal. So that's already like a good reason to not use that option. plus two or 3 hours is like a very short time frame to determine if something is a winner or not. So always use the 50/50 manual split. Just send version A and B to the entire audience and then afterwards after a couple of days then you can analyze the data and see yeah what the outcome is. Next up is that you [2:53:47] always focus on revenue. That's the ultimate metric. Revenue of course is like the determined factor in 95% of the AB test that you're running. And of course open rate and click rates they do matter. uh but in the end revenue is what pay the bills and this is again something that I often see go wrong is that ecom brands are too much focused on increasing the open rates in increasing their click rate of course they are important but there are situations that sometimes it's better to have like a lower click rate but it ends up with more revenue for your brand and then in the end do you want a higher click rate [2:54:18] or do you want more revenue I think you want a second so always focus on what an AB test does with the revenue that is generated so that's what we call the testing mindset reallyant important to fully understand this and to apply this for your own brand. Now, let's focus on AB testing your signup forms. First, we're going to go through the top 10 tests that you should run for your own signup forms in order of impact. So, of course, your signup forms are the gateway to your email ecosystem. So, optimizing them can dramatically impact your overall marketing performance because you have to keep in mind with [2:54:49] your signup form, you determine how much people you're getting inside your email list. And in general, the more people on your email list, the more results that you can expect if those are engaged people, obviously. And after analyzing thousands of sign form tests, we've ranked the top 10 tests by impact. So this is critical. You always want to start with test number one and work your way down since this gives you the biggest improvements in the fastest way possible. And the primary goal with all of these tests is of course to increase the submit rate. So to make sure that more people are getting in your email [2:55:18] list. With that being said, the first AB test that we want to run is your offer because that has the biggest impact on signup rates. There are a lot of things that you can split test with signup forms. But again, the thing that has the biggest impact is your offer. If your offer is bad, then yeah, all the other hacks won't make any difference. You can maybe take it up from 2% to 2.2%, but it's still not going to make a dramatic impact on your orbit. So, you always want to test different incentives. So, think of buy 1 get one free. Buy 1 get one at 50% off. a free gift when you buy [2:55:49] certain product, a free digital product, a free shipping deal, a dollar amount of, which is obviously something that we see all the time, a dollar amount of over a certain amount. So, you can increase the dollar amount, percentage of you buy a subscription, that's also a good one. Cash back, that's becoming more and more popular because with a cashback deal, you can increase the uh dollar amount or percentage off a lot more since a lot of people are not like using the cashback deal. So, uh that's a good one. Early access to a sale, especially around Black Friday. That's a really good angle to use for your signup [2:56:18] form. And my personal favorite is the mystery discount angle. So you don't give away what the incentive is going to be. People only see when you when they get your first welcome email. What always is important with such a thing where you do a test with your signup form is that you want to take a holistic approach. So of course the signup rate is important. The amount of people that you get on your email list, that's the most important KPI to look for. But you also want to look what changing your offer in this case will do with your welcome flow conversion. and with the attribute revenue because it could be [2:56:48] that your submit rate will be way higher with a certain deal. But if the conversion with your welcome series flow is a lot lower then yeah you have to think about some situations it could still make sense because they are on your email list you could nurture them with other flows and with your campaigns but in some cases it might be better to switch back to the original offers. So again always take a holistic approach to it. The second test that you should run is the micres versus the no micas. So by default we always like to use the micro step where we say something like hey [2:57:16] would you like a mystery discount or you have a mystery discount and for most ecom brands we see a spike in the signup rate when we use this micro yes step but some brands we've seen better results without a step so you always want to split test this for your own brand and really important you want to test this separately for your mobile form and for your desktop form because results often are different by device sometimes we see that the micro yes tab works really really well on desktop but on mobile it doesn't work as well. So that's an [2:57:44] important thing to keep in mind as well. And in case you don't know what the micro step is and you see an example in here. So this is the first uh signup form screen that people see. So you've got a mystery discount and people can click claim my deal. No thanks. I'll already pay full price. So we're asking for a little commitment, a micro commitment from their side before we ask for the email address. The next thing is the time delay. So by default uh in general we like to use 6 seconds. That's always like a good starting point. But again, you want to test out different [2:58:10] time delays to see what happens with the total amount of signups. That's the most important thing. So you want to test anything within a range of 4 to 12 seconds. That seems to be like sweet spot for for most brands. When you use a shorter time delay, so let's say 4 seconds, it could be that your sign rate will go down, but the total amount of signups might go up since you're showing [2:58:31] your signup form to a larger audience. So that's always something to keep in mind. When you make your time delay shorter, your sign rate will go down. take a look at the total amount of silence. And this is just uh how you can uh change the settings. So you can select the rules. So in this case, we talk about time delay, but the same applies to the scrolling amount. By default, we like to put this on 60%. Uh but again, you can split test this anywhere between 30 to 90%, find the [2:58:55] ideal sweet spot for uh for your brand. And of course, you can also split test the exit intent, what it does with the signup rate and the total amount of signups when you turn it on or off. Next up, the popa form versus a full page form. So, usually we like to work with popa forms, but we always recommend split testing this versus the full page forms. Um, some cases we've seen better results with the full page forms. In Claio, you can select it in here. So, you can select the form type. So, often times we use the popup. You can also use [2:59:23] full page, flyyout, embed, and banner. Some ecom brands like to use the flyyou form. We never have seen really good results with it. The pop-up form always beats the flyyou version, but still you could AB test that as well. But the main test that I would recommend is pop-up versus full page. Next up is the headline copy. So of course the headline is the first thing that people see. Uh so you want to make sure that it grabs the attention of your audience while making it immediately clear what people can expect from you. So headlines that you can test are things like save your offer now, claim your offer now, get [2:59:54] your offer now, take your offer now, unlock your offer now, your discount awaits, or do you want your offer? So there are a lot of variations that you can make uh with this and can make a difference for your signup rate. So this is the example uh that we often like to use. So claim your mystery discount. That's the headline that we often times like to use. But definitely check out those other examples. Don't use something like welcome to Nike or sign up to be updated for the latest product launches, stuff like that. That's not going to grab your attention. Of course, you get split tested, but yeah, I can [3:00:24] guarantee you it will not outperform those examples that I just gave you. So keep that in mind. Next up, call to action button copy. It can also make a big difference for your sound rate. Um although this is on number six on the list, so the other tests are going to make a bigger difference, of course. Uh some call to action button text that you can test are things like save your offer now, get your offer now, take your offer now, unlock my discount now, reveal my discount now, get my discount now, reveal the deal, claim my deal, and I want my discount. What you'll notice is [3:00:51] that we always like to use the first person. So my instead of your uh that tends to perform better, but again could also be something that you could split test. Uh but in general, we've quite always noticed that the first person works better. And in this example, we use claim ideal. That's always seems to work really, really well. But again, make sure to split test different variants of this as well. Then the microcopy. So you want to test different kind of microcopies to see what converts the best. Like a default one that we like to use is no thanks, I'll rather pay full price. And when people click on [3:01:19] that, it will close the form. Uh, but there are different kind of variants that you can test. So things like no thanks, I'll pay full price, no thank you, no spam guaranteed, recommended by exhappy customers, rated X out of five by X customers. Those are all different kind of micro copies that you could split test. And of course, also make sure to split test the microcopy versus not using a microcopy because it could be that in some cases not having a microcopy performs better, although we haven't seen that. Still for your brand, your needs could apply. Next up is the colors in your designs. Uh so test a [3:01:50] plain and simple versus a fully designed for home for example. Usually we see that the plain and simple forms tend to perform better. Sometimes you make like beautiful designed pop-up forms and we test it versus like a simple form with just black call to action buttons and white backgrounds and plain simple one tends to perform better. Sometimes frustrating because you want to keep things on brand but plain simple performs better. So we like to go for conversion. Uh but make sure to split test it for yourself. You could also test like a white form versus a black form. uh the color of input fields or contrasting color or just white. For [3:02:21] example, you'll see that we use like a bit of a gray shade to it so it stands out from the white background and that tends to perform really really well. But you could split test like different colors for this and of course the color of of your call to action button. You could split test this as well. Uh those are things that can make a difference but not like a major difference. But still, it's interesting to split test if you've done all these other tests already. Next up, an image versus no image. So, for some brands and niches, it works great to use a site image or [3:02:48] just a general image in your signup form. For other brands, it works better to keep it plain and simple. So, make sure to split test this. Um, is your sign rate higher when using an image? Then, of course, you can test out different kind of images to see which one grabs the most attention. And in general, some rules is that images with pets in it work really, really well, but of course, only when it's applicable to your brand. Next up, images with faces of human tends to work really well. And after that static images which obvious products works less. So when applicable use an image with a pet in it otherwise [3:03:18] use an image with a face of a human in it. And if you don't have that then you can use static product images but those tend to perform a little bit less. So do keep that in mind. So what you see in this example is that we have used an image of uh of a person of two people as you can see and also looking at the logo and the headline text. So the visual cue [3:03:37] is that you should look at the headline. That also seems to work really really well. Uh on mobile forums, we don't like to use images because you have to keep in mind the loading speeds. People on mobile, they're on 5G, 4G, etc. So that usually have a lot slower internet compared to uh when they're on their laptop for example. So then we don't like to use site images. And when you do use site images on your desktop form, make sure to compress them to optimize your loading speed. And the last AB test that you could do is the angle of your SMS signup. So if you use SMS as well, [3:04:06] uh you want to make sure to split test different kind of angles for your SMS signup to see which angle works best for your brand. So you can test using the same offer for your SMS list and your email list. Uh you can test using a better offer for your SMS list after someone just joins your email list. So let's say for email list you use 10% off. Then you can say, okay, do you want 50% off? Sign up for our SMS list. And you can also use the VIP club angle. So special discounts, uh pre-sales, early access, etc. when you join your SMS list. That's also an angle that you [3:04:35] could split test. So if you want to see how to set up AB test in Clavio, please download the AB testing playbook via the link underneath in the description. You can download it for 100% free and there are video tutorials in there on how to set up those AB test in Clavio. So I won't discuss it right now. Just download the uh the playbook underneath in the link in the description. Next up, AB testing flows. So let's talk about flows. The automated email sequences that will generate 40 to 70% of your email revenue. The most important principle to remember is that the first email in each flow has the highest [3:05:08] impact by far. Again, first email, each flow has the highest impact by far. So if you're limited on time, focus your testing efforts there. Don't focus on email six of your browser benefit. Always focus on first email of your flow. After analyzing performance data across hundreds of e-commerce stores, we've identified the 10 most impactful flow tests. So let's go through those as well. First thing, subject line. That's of course a favorite that we see all the time. Testing the subject line is an easy AB test that you can do. Everyone can do it in just a couple of seconds and it's done. So of course testing the [3:05:40] subject line can have an impact especially for the open rate. But keep the end goal in mind increasing your revenue. So it's easy to fall in the trap to just split test subject lines since it's easy and fast to do. But also make sure to test other things since this in general doesn't have the biggest impact. Uh, with that being said, it can be very interesting to test things like using emojis versus not using emojis in your subject line. Including the first name in the subject line versus not using a first name, using urgency versus not using urgency, offer in the subject line versus the offer in the preview [3:06:11] text, including specific numbers versus versus no numbers at all. These are all strategic systematic subject line tests that you could run that can make an impact especially for the open rate. But don't focus on this too much. Still, it can have its place and time. Same goes for the second split test. So the sender name. So for example, you could test Apple versus Tim from Apple. And especially for plain text emails from the founder. This is an interesting AB test that could lead to at least a boost of your open uh open rate. So if you don't know, you can change the sender name in each campaign and each flow. So [3:06:43] that's like an interesting yeah test to run as well. But the same applies as with subject lines. You don't want to fall into the trap of just split testing this uh since the impact will be fairly small on the revenue side of things. But still it is interesting to test for your own brand. Next up are time delays. So time delays are a very important thing to test for your flows since it can have a high impact. So think about it. Would it make a difference for you when you receive a cart reminder after let's say 30 minutes versus getting it after 4 [3:07:11] hours? Yeah, I think it definitely does. So that's always an interesting AB test that you should run. So for time delays there are two ways you can test it. You can test the whole time delay structure. So for example test a aggressive card abment sequence versus just a regular sequence. So regular sequence is on day one you send one email the day after you send email two day after email three etc etc. An aggressive card abment sequence would be to send email one and then 12 hours later you send email two 12 hours later email three 12 hours later email four et etc. So you send far more emails [3:07:42] in a shorter time frame. it's far more aggressive and for some brands it works really really well. So that's definitely something that you could play test. Uh another angle is to just test the time delay of email one. So email one always has the most impact for a flow as I mentioned earlier. So testing the time delay for this specific email is always a good idea. So I would do this first before you test the whole time delay structure and these are the time frames that I would recommend for uh the core flows. So for your site abandonment flow, I would test the time delay of [3:08:11] email one anywhere between the one to four hours. So you want to test that first and then you can nail it down to a specific timing. For your browse abandonment flow, 30 minutes to 2 hours. So again test that first and then you can nail it down to a specific timing. Card abmentment 50 minutes to 1 hour and [3:08:26] same for the checkout abandonment flow. So you will see further down the customer journey you can like bit shorter on the time lane. So that's like a general thing that we notice and we see massive differences with these data points for for each brand. So really interesting to run for your brand as well. And this is how it will look like. So you'll create a conditional split in your in your flow and then you can say that there's a 50% random sample. In this case you see zero because we ended this uh this split test already. Um and then you say 50% goes to yes and waits 2 [3:08:55] hours. 50% goes to the no part and waits 30 minutes. and then you gather enough data as I mentioned earlier and then you can see the data and see what works better which timeline. Next up are product blocks. So this is another nice test that you can run. Testing the product blocks can make a massive difference for your revenue again. So there are a couple of things that we can test in here. First of all we can test product blocks versus product category blocks. So in this case, you want to split test showing random products or for example best sellers or new arrivals versus showing product categories [3:09:23] because some audience like to get specific product recommendations while other audiences like general collections more. So you could split as is for welcome email one for your abandonment series for your post purchase flow when you try to crossell them in your custom window flow if you want to get them back to your store uh in campaigns of course. So basically you can test this everywhere. Keep in mind if something works better in welcome email one, it doesn't mean that it will also work [3:09:47] better in your customer win back flow. So you always want to test it in each separate situation to see what the data tells you. Another test that you can run is using static product blocks versus using the clavio product feed. So this is only applicable to specific brands with a lot of products. So the hypothesis is that giving specific product recommendations in this case yields better results than static random product recommendations. So you want to split test using static design product blocks versus the CLI product feed that uses AI to give specific recommendations based on the purchase history, the viewing history and just alltime history of of the e-commerce store. So that's a [3:10:23] really interesting test to run. Actually another test for your abandonment series is the hero image versus no hero image. So another high impact AP test to do. So in this case specifically for the abandonment series so browse cart and checkout in these emails we use a dynamic product block. So it shows the product that they've watched or that or that they've added to the cart. Often times we use a hero image. So a header image that underneath that we have the dynamic product block. But it would make sense to have the dynamic product block as high as possible in the email to make the email look more tailored towards the [3:10:54] reader. Because let's say you've watched a certain shirt on a fashion brand's website and if you open the email and you see that exact same shirt immediately in the dynamic product blog, it could perform better than when you see just a random product in the header image. So that's that's the hypothesis. So you want to split test having an hero image and then the dynamic product block structure versus just a small headline, no hero image and then immediately the dynamic product structure. So in the second structure, you won't have an hero image but just a short headline. So the dynamic product block will be above the [3:11:23] fault as we call it. So it's the first thing that people see when they open your email. And this can actually make a big impact for the results of that specific email. Yeah, we've seen like very interesting data with that, but it really depends on the niche that you're in. Next up, plain text versus designed emails. Again, a really high impacted B test to run. For some brands, plain text emails tend to perform really, really well. So, make sure to split test this uh for your own brand. My advice is to split test this for the first email of a flow because again, this has the highest [3:11:51] impact, but also for the last email of your flow, especially if it contains a discount. Having like a plain text email from the founder with a personal message, it seems to perform really really well for for certain niches. So, make sure to split test that as well. Next up, copy. And this is of course a bit of a broad subject because there are a lot of things that you could split test in terms of copy, but it is important to do in general. We can split this up into different tests. Uh so first of all, short copy. So max three to five sentences versus long copy. So a [3:12:20] lot of paragraphs of text and see what seems to perform better for your audience. The second test that you can run is branded copy. So in the tone of voice of your brand versus more of a direct response style. So really pushy on sale and see what performs better. Third angle or the third test that you [3:12:35] can use is angle one versus angle two. This is again a bit of a broad subject but let's say in one of your emails you use a certain painoint to convince the reader to buy. Split test this versus using a different painoint and see which painoint triggers the biggest response aka more revenue. Sometimes it gives you very interesting data to see yeah which painoint triggers the most action of your of your audience. So really interesting to to split test that as well. It's a bit trickier to split test that big of a bigger thing to do. Uh but definitely useful. Next up is the order of emails. This is to be honest not like [3:13:09] a high impact AB test. Uh so it's not going to make a massive difference, but to squeeze out the most out of your flow recipients, this can be interesting. Split test order of emails. So let's say in your card abandonment flow, you have third email of your flow that highlights a guarantee that you have and then email four, you highlight a custom testimonials. Now you can run a split test where email three shows the reviews in email four the guarantee and then you can see which sequence performs the best. Could be that some brands it works better to first show them the reviews and then a guarantee and vice versa. So [3:13:41] it can make a difference not a ton of difference but still an interesting one interesting AB test to run. Another one is the landing page. So that's not really an email AB test but still you would have to set it up in Claio. So test which landing page gives the best end result which is more revenue. So for example, sending traffic to the collection page versus versus sending traffic to a product page or the homepage versus a collection page or a regular product page versus a specific landing page that has been made for the product. These can all make a difference for like the user experience because [3:14:13] yeah, it can make a big impact on the revenue. In general, we want to make it as easy as possible for people to make them do what you want them to do, aka buying from your store. So, in general, you would say bring them to the product page because that's the closest that you can bring them to buy a specific product, but sometimes bringing them to the collection page or even the homepage gives the end user a better user experience leading to more revenue. So, that's really interesting to test as well. And finally, call to action buttons. You might have been waiting for this and I know this is something that [3:14:45] people love to split test, but let me tell you this. Out of the entire list of AB tests that I've just mentioned, this is probably the lowest impact test. Still, I do want to mention it. So, of course, you can test the text of the call to action button. You can test the size of the call to action button, the color of the call to action button. Um, so think of buy now versus shop now, shop now versus save 10% off, or the regular button color versus like a high contrast button color. These can make a difference, but don't expect like a ton of statistically significant information [3:15:16] about it. So definitely don't focus on this immediately and I know a lot of brands like to do that. Um but if you've done all these tests and you've squeezed out the most out of your traffic, this can be an AB test that you can still run. Then how long should you test? So just to like mention again, so the rule of thumb is to have at least a thousand recipients per variant unless after 500 recipients per variation, there's like already a massive difference between two variations. Ideally, it takes up around two weeks per IB test. So we can test multiple things per month. But this [3:15:46] really depends on the volume of email subscribers and website traffic. So for smaller brands can take a lot longer before get to those 1,000 recipients per variation. But you really want to make sure that you wait until you have those amount of data because otherwise the data is probably not going to be statistically significant. Then you think that a certain variation is the winner. But in the end you didn't had enough data. So really important to wait that. Then campaigns. So of course the goal for campaigns the goal is to get more revenue out of it. And this testing strategy is different for campaigns compared to flows because yeah with [3:16:19] newsletters with campaigns you're sending new content each time unlike flows campaigns change with each sent. So you want to focus on these high impact tests that can be applied consistently. First of all a really important one send time and date. This can dramatically impact your op rates and the amount of revenue that your emails are generating. So you want to test sending on different days at different times. run exploratory test at least five times to find patterns specific to the audience. And an important thing that I want to clarify with this one, you don't just want to look at the open rate. Also want to look [3:16:51] at the amount of revenue that an email is generating because it could be, for example, that you're testing 7 a.m. versus 2 p.m. 7 a.m. gives you a higher open rate, but it could be that 2 p.m. gives you more revenue. So, what do you want? Do you want a higher open rate? Do you want more revenue? So, that's a really important thing to uh to keep in mind. Other important AB test are the email angles. So test which painoints or brand USPS are triggering the best response from your audience. The landing page test that I already mentioned and the uh dynamic claio feed versus static [3:17:19] product blocks and also subject lines sender names call to action buttons. Those are all tests that you can run. Of course I've already highlighted those tests already in the flow section so I won't mention that again. But these are all tests that you could run for your campaigns. But again, with campaigns, it's a bit more tricky since each send has new content and there's like a different factors that come into play because yeah, if a certain call to action button works on campaign A, it doesn't necessarily mean that the same call to action button works well on campaign B because it could be sent in a [3:17:49] different timing, a different type of campaign. So, that's all those are all things that you do need to keep in mind. So, how to test? So, always use manual 50/50 splits as I already mentioned. Why? Because Claio's automatic selection makes decisions far too quickly and the winning variation would go to the rest of your audience before enough data is [3:18:07] collected especially for revenue impact. So by using manual splits you collect more robust data you send at the optimal time instead of waiting hours for those people and you avoid false winners based on incomplete data. So this is how it looks like in Claio. The winning metric you select place order rate. The test size is 100% 50% to variation A, 50% to [3:18:27] variation B. Winning variation is 0%. And that's how you set up the AB test for your campaign. AB testing helps you find what works. But there's one reason campaigns still underperform even when the offer is good and the email looks great and you've tested your subject lines, and that's segmentation. Because the truth is, you should not be blasting your email campaigns to your entire list. And that's where performance starts to break. So segmentation is not some advanced extra. It's what makes the rest of your email strategy feel relevant to the people receiving it. So next, let's get into segmentation and how to divide your email list in a way [3:19:05] that helps you make more money from the same audience without over complicating your Claio account. So we're in my Claio demo account and let's make some segments. So first of all, uh let me show you how you can make a segment. So in the left menu you go to lists and segments and then in the top right corner we're going to hit create and we're going to create a segment. So first a mandatory thing that we always want to add is if someone can or cannot receive marketing. We do want to make sure that with the segments that we make that we only target people who are [3:19:37] active profiles who can receive email marketing. So this is the condition person can receive email marketing. If you're based in the US, this is more than enough. But if you're based in Europe, there is unfortunately some more rules to it, some privacy rules, GDPR. And then what you can do is you can hit this filter and say because person subscribed because it can be that some people can still receive email marketing despite the fact that they've given their consent. So for example, someone started the checkout, fill in their email address, now they can receive email marketing, but they're not officially subscribed. or someone has done a purchase without consenting to [3:20:16] email marketing. You can still email them, they can still receive email marketing, but they haven't really given their consent. That's the difference between person can receive email marketing and person can receive email marketing because person subscribed. For the US, it doesn't really matter. Although if someone subscribed, usually their engagement is better. In Europe, you do have to be careful with this with all the privacy rules. So then you really have to make sure that someone is really subscribed. So that's an important thing to keep in mind. Now we can add conditions over here. So if we click on add condition really important there are two options or and or is if [3:20:53] you want to sum up multiple conditions that someone can fall into. And means that someone has to meet condition one and condition two. There's a really important difference in how to make a segment and uh I see this go wrong all the time. So that's why I really want to point this out. For now, let's make a segment of people who have been engaged in the last 90 days because I think this is one of the most important segments that you should have in your Cla account. Typically, when we send campaigns, we always want to make sure that our open rates are like 50% or higher and usually we can reach that [3:21:27] with engage 90day segments. So, that's why this is a key segment to have. So, how are we going to build this? Well, we already have the first condition. So person can receive email marketing and what we're going to do what someone has done has opened email at least once in the last 90 days. That's the first condition. Then we're going to clone this condition. You can easily do that nowadays with this button over here. And then we're going to say person has clicked email at least once in the last 90 days. We want to keep this at or because it could be that someone didn't opened but they did click because like [3:22:03] the open tracking wasn't working properly. Uh so in this case you want to use or for the engage segments. It's a person has opened email or has clicked email at least once in the last 90 days. Then they are engaged and want to have them in this segment. Now there are two approaches that you can take with your engage segments. You can just focus on email activity or you can also include website activity. Some people like to only include email activity. I like to also include website activity because if someone has been on your website but for some reason they didn't open your emails in the last 90 days, I still want to [3:22:36] target them because they've been on your website, they've show shown some connection with your brand in the last 90 days. So I still want to try to reach them with our emails. So, what I like to do is clone this again and say has placed order at least once in the last 90 days or check out started at least once in the last 90 days or active on [3:22:58] sites at least once in the last 90 days. There's no need to add viewed product and add it to cart over here because if someone is viewing a product or adding a product to the cart um they already have been active on your site. So, there's no need to add those um those metrics as well. I do like to separately include placed order and check out started because sometimes someone goes directly to checkout um and then active on site is not measured correctly. So I do always like to include placed order and check out started but no need to include addit to cart or view product on site is [3:23:30] more than enough. And now we've included email activity and website activity for this engaged 90 days segment. And what I then recommend is simply creating this segment. Then you go back to list and segment. Going to search for this segment. Going to hit the three icons over here. I'm going to hit clone. Hit continue. And then we're going to make the same flow, but now for 30 days, 60 days, and 120 days. Because let's say [3:23:57] you have email deliverability issues. Then you first want to send to engage 30 days for for a while, then to 60 days, then to 90 days. And maybe with your 90day segment, you get like 60 70% over rates. Then you can expand to 120 days so you can reach even more people. So you want to make different engage segments for different time frames and you can easily do this by just swapping this for 120 and you do this for every time frame. So clone segment and again you can do this for every single time frame. So these this is like the bread and butter of your segmentation and [3:24:30] super important to have this. Now, let's talk about how to actually segment in a way that increases profit. But before we move on, a quick side note. I have a free email marketing course on my website that breaks down all these backend systems in much more detail, including how to structure flows and campaigns around segmentation properly. It's completely free and it cuts out all the fluff. So, if you want access to it, check out the link in the description below. Now, of course, there are some exclusions that you want to have in your segmentation strategy because we do want [3:25:05] to protect your email deliverability. So, there are some exclusion segments that you would like to add. So, we have like a bunch of default uh uh segments over here that I just want to show you. So, for example, mark as spam. We want to exclude those people. So, person can receive email marketing and person has marked email as spam at least once over all time. This is like a default exclusion segment that you want to have in every single campaign. Same for bounced email. So person has bounced email at least four times over all time where bounce type equals soft or person has bounced email at least once over all [3:25:42] time where bounce type equals hard and person can receive email marketing. Those are two segments that you want to suppress over time and you want to exclude them from every single campaign sent. If you want to suppress them, simply you can just go to the three dots over here and you hit suppress current members. Then I always like to make a segment that includes everyone. Uh so you could say why not use a list for this? Well, because of the reason that I've given you before, we never send [3:26:09] campaigns to lists, always to a segment. So what I like to do is make a segment that is called all but unsubscribed and suppressed. Conditions are fairly simple. So person can receive email marketing. again past in Europe. Make sure to add because person subscribed or make like two uh segments, one version without because person subscribed and one version with that edit filter. Then we say and properties about someone email doesn't contain the text q.com because those are like bots that we do not want to include and what someone has done has marked email as spam zero times over all time. And uh yeah, that's kind of it. So then we have like everyone uh [3:26:48] who's an active profile in your Claio account, but no bots and no people who've marked your emails as spam. So that's like a mandatory segment for everyone. I always recommend to send to send like one or two emails a month to your entire email list so you can also try to reach the unengaged people. Um because yeah, you do need to give them the chance to reactivate or re-engage with your store. So if you do it like once maybe twice a month then um yeah you're protecting your email deliverability while also trying to re-engage your audience as much as possible. Then we want to build some [3:27:21] unengaged segments as well. So um typically I like to make an unengaged 120day segment and an unengaged 180day segment. So let me show you how this looks. So ungaged 120 days. So what we're saying what someone has done person has opened email zero times in the last 120 days. So next up we want to send and so this time with unengaged segments we don't want to say or we want to make sure that they haven't had like zero activity at all. So and no opened emails and they haven't clicked your emails. So and person has clicked email zero times in the last 120 days and person has placed order zero times over [3:28:01] all time. So this is uh like something that you can question. Uh you would say place order zero times in the last 120 days. But with the unengaged segments, if someone did purchase before, I still like to have them like on our email list because could be that someone has bought like a year ago. Uh but yeah, like they haven't been interested in the past year, but at some point they can still be reactivated. So like customers, I always like to keep them on the email list. So that's why I say placed order zero times over all time to exclude like unengaged customers from the unengaged [3:28:34] segment and check out started zero times in the last 120 days and person has active on site zero times in the last 120 days. So it's kind of similar to the engage segments but now we do end. And then of course now it's backwards so they have like zero activity in the last 120 days. Uh again I like to make a version for 120 days which will be the trigger for the sunset ungage flow. And I like to make a variant for 180 days, so six months. And that's like an exclusion segment and a segment that we want to suppress over time to protect your email deliverability. If they [3:29:05] haven't opened an email from your site in 6 months and they've never bought from you before, yeah, we just want to suppress them. Um, of course, again, we do want to give them some possibilities to re-engage, but if it doesn't work out, you want to suppress them because it improves your deliverability. It lowers your cla cost. So, it's like a win-win to just exclude them. So those are like unengaged segments that we want to make. Next up, there are some some specialty segments that you can make that can be useful for some moments like a segment with first time buyers. So person has placed order equals one over [3:29:38] all time and person can receive e- marketing. So if you just want to reach your first time buyers, sometimes it can be interesting to just target your first time buyers with a specific offer to get them to buy again or if you just want to reach returning customers. So person has placed order at least two times over all [3:29:54] time uh and can receive email marketing. Sometimes you want to like appreciate their loyalty in like a different way compared to like first time buyers. And of course a segment of non- buyers. So place order zero times overall time. So sometimes when you have like a sales event, what we like to do is give non- buyers an extra discount on top of like the ongoing sales event to like get non- [3:30:15] buyers to buy from you like earlier. that works really really well and we don't want to give that discount to like current customers of our store because they don't need that extra financial nudge. So that's why it's important to have like those type of specialty segments. Same for this segment, the VIPs. So of course with every brand, every niece, it's kind of different what a VIP is. But this can be placed order at least four times over all time. And since this is a demo account, we can't show you right now. But what you can also do is uh select based on like their spent. So if it's like three times or [3:30:47] four times the AOV, you can also include them in your VIP segment. Then we have a segment called high potentials. That's also a super interesting one. So what we say person has checkout started at least once in the last 30 days or added to cart at least once in the last 30 days or viewed a product at least once in the last 30 days or active on site at least once in the last 30 days but did not [3:31:10] place an order in the last 30 days. Those are high potentials. They've been on your website. they shown some activity but they haven't bought. So sometimes it can be interesting to or use this as a base for a specific flow or to send them like a one-off campaign with like a special offer to like try to reach them and like get them to buy from your store because they have shown clear intent or at least show some activity on your website. Next up is the winback customers segment. So person has placed order at least once in the last 6 months but zero times in the last 90 days. So [3:31:43] they bought in the last six months but not in the last three months. Uh so we try to win them back. So this obviously can be a base for a customer win back flow but also for a one-off campaign if you want to reach them with like a specific offer that makes sense at that time. So also a super interesting [3:32:01] segment to have in every Clavio account. Now those are the segments that I recommend and those are the segments that we use internally for our own clients at our agency. What you can also do nowadays um inside your Clave account there is a segment library over here. Those are like segments made by Clave View themselves. I don't fully agree on every segment uh but still you can check them out and like see yeah what those segments look like. So for example, engage 30 days email. This only includes like people who have opened an email in the last 30 days or clicked an email. Uh so it only is like email activity and [3:32:37] not uh website activity. And by default they use because person subscribed. I already explained like in the US I don't think that's like really necessary. Uh and they have like an additional filter person can receive email marketing because person subscribed and subscribe date is in the last 15 days. Yeah that is like an optional uh condition that you can add. So if someone subscribed in the last 15 days but they didn't open they will be in the segments. I don't like to include those. We have the welcome flow for them. Yeah I don't think that's like really necessary. And there are some more segments over here [3:33:07] to uh to uh to use. So definitely interesting to check those out. Like for example, this refunds one. So someone who has refunded order at least once over all time. Um that can be an interesting group to target as well with like specific emails. So definitely check out the segment library from Clavio itself. But what I just discussed are the segments that we recommend within our own agency and that we use within our own agency. By this point, we've covered the strategy side of the email system. So, you know what pop-ups to build, what flows to build, how the campaigns fit in, and you know why the [3:33:41] segmentation makes all of this works better. But there's one final layer that can quietly ruin everything if you ignore it. Because you can have great emails, strong offers, smart automations, and clean segmentation, and still underperform if your emails are landing in spam, promotions too aggressively, or not reaching the inbox consistently. And that's why this last section matters so much. So, let's finish with email deliverability. How to fix inboxing issues fast, protect your sending reputation, and make sure all the work you've done in this course actually gets seen. So first what [3:34:17] deliverability actually means in 2026. So email deliverability is pretty simple. So it determines whether your emails land in the primary inbox, the promotion step or the spam folder as you can see over here. So this is like the basic setup that most people have nowadays in their Gmail inbox. So spam is obvious, but here's what most brands don't understand. Promotions is not the same as your primary inbox. Promotion step means that your email is technically delivered but visibility drops, revenue drops, clickthrough drops. People just check their promotion step less than the primary inbox and they go into it with like a different mindset. In the primary inbox, you [3:35:02] expect more personal emails. The promotion step, you know what to expect, like promotions. So, not only should you try to get your emails out of the spam box, you should also try to stay away from the promotion step as much as possible, but here's the problem. In 2026, Gmail is aggressively filtering brand emails into the promotion step. So, there are a couple of deliverability updates in 2026 that are super important to know as an e-commerce brand doing email marketing. So, there are three big shifts you need to understand. First thing is that Gmail is way more [3:35:37] aggressive with promotions filtering. So, Gmail's AI is much better at detecting marketing intent. So, if your subject line sounds like marketing, it's going to the promotion step. If it sounds like a brand blast, it's going to the promotion step. So, if you want your email to land in the primary inbox, your emails must look like an email that you would send to a friend. So, ask yourself this, would a friend send this subject line to another friend? If the answer is no, then Gmail is going to see that email as a promotional email and it will [3:36:09] send it straight to the promotion step. So, of course, you won't die in the promotion step. People will still check it out, but you will make less money. That's at least what we noticed. So, the goal in 2026 is not just avoiding the spam box, it's maximizing the primary inbox placement. The second big shift we see in 2026 is that engagement is now the dominant ranking signal. So this is the biggest one honestly. So inbox providers like Gmail, they care about open rates, click rates, reply rates super important. Spam complaints and unsubscribe rates although less important. So replies are especially powerful. If people reply to your [3:36:50] emails, Gmail sees it as real human interaction. If people ignore your emails or worse, mark them as spam, your placement drops. So, it's that simple. Deliverability in 2026 is an engagement game. So, that means if replies are super powerful, you should utilize that in your campaign strategy and in your flow strategy so people will reply to you. And a third big shift is Gmail's [3:37:15] new AI inbox that's changing everything. So, in 2026, Gmail is rolling out deeper AI powered inbox organization. So, this isn't just about filtering into the primary inbox or the promotion step anymore. Gmail's AI is now actively summarizing the emails, grouping messages, and deciding which emails deserve attention and which emails don't because obviously people's inboxes are flooded with emails. And Gmail wants to help their end user with that with the help of AI. So, what does that mean for you as an eco brand sending emails? So if your email looks like generic marketing content, AI may collapse it into a summary instead of showing the actual email. It will group it with [3:37:57] other promotions. So less intention for you or depprioritize it inside the inbox feed. So it will place it lower inside the inbox instead of on top. So again, it's not just about avoiding the spam box anymore. It's about earning attention in an AI curated inbox. And AI prioritize real engagement, replies, natural language, and sender trust. So if your emails feel automated and transactional, AI treats them like noise. And if your emails feel human and relevant, AI surfaces them. So this is why engagement is no longer just a metric. It's a ranking signal for your emails in people's inboxes. Before we go to the next point, I just wanted to [3:38:40] mention I have a free email marketing course on my website that breaks down these exact systems in more detail. It's completely free and cuts out all the fluff. So, if you want to access it, check out the link in the description below. So, a quick diagnostic, do you have a deliverability problem right now? So, if your open rates are consistently below, let's say, the 30 to 35%, yes, you'll likely have an inbox placement issue. So healthy brands ascending to engage segments should see 50% open rates or even higher. If you're far below that then something is definitely wrong. But you don't want to guess. You want to use data for this. So how to [3:39:19] check your email deliverability. So there are two options. The first option is clock apps. The clock apps is a tool that you can use where you can send a test campaign to their seed list and they will show you your inbox percentage placement, your promotions spam. So, how many of your emails are landing in the primary inbox, promotion set, or spam box. It will show you if you're on any block list. It will show you IP reputation. So, you basically want to check this out every single month. So, yeah, I'm a big fan of block apps. Uh you can even try out their free spam checker where you just send an email to [3:39:55] this email and then you'll receive an email with like um yeah, the results of that specific email and where it's landing. So, plug apps definitely interesting to use. They also have like a paid option. We use this internally and I would definitely recommend to um use this as an ecom brand as well and check this out every single month to determine your inbox placement. So, if you do not want to use clock apps, there's also a second option and that's just to use Clavio. So, go to your last five campaigns that you sent in your Claio account and then go to the deliverability tab. Over here you can [3:40:29] see all kinds of metrics like first of all you have your key deliverability metrics health. So things like your open rates, click rate, bounce rate, unsubscribe rate, spam complaint rate. Those are super important metrics to track and you basically want to see if you're heading into the right direction. Now underneath that you can also see the performance by inbox provider because it could be that your inbox placement is all good with Gmail but that with Hotmail and Outlook it's like terrible and then of course you want to act on [3:40:59] that for like the Hotmail Outlook users. So definitely check out the performance by inbox provider as well in like your campaigns. Then you can also check the performance by country. So same story. It could be that in the US your inbox placement is all good, but in like Canada your inbox placement is like terrible, but then again you want to act on that. So for example, for Canadian people, you just want to send to a tighter segment for a while to like boost the engagement again. So how to [3:41:26] fix your email deliverability fast? Well, it just takes four simple steps. Let's get into it. We know it's possible to fix your deliverability if you use a good strategy. So here's an example from one of our clients who had a major deliverability issue before working with us. So their operates were sitting between the 20 to 25% which is like far below the ideal range as you can see over here 23 23 22 20 21 like terrible terrible open rates. But by implementing a solid email strategy, focusing on cleaning up their list, improving their email reputation, and adjusting their content and design, we were able to significantly boost their operates and [3:42:07] get the deliverability back on track. So, this shows that with the right approach, you can fix your deliverability and see much better results. As you can see over here, with like operates of 50%, 56, 60, 51, 50, 51. So again, it's above that 50% threshold that we always recommend and use for our own clients as well, as you can see. So with that being said, let's head into step number one, which is to fix your technical setup. So here's the reality. Your technical setup is rarely the main issue of your deliverability problems. But you do need to set it up correctly. So yeah, it's it's not going [3:42:45] to make the biggest of difference, but you do need to make sure that it's set up correctly at the first place. So the first step, make sure you have a branded selling domain. So set this up in your Clave account. It's mandatory. So check it out in your Clave account. So you go to your Clave account, you go to settings, you go to account, and then you hit domains over here. And then over here, you will uh you want to add a branded email sending domain. This is a demo account, so that's why it's not here, but you can add a domain over here. You fill in your root domain and [3:43:14] go through all the steps. you need to add some DNS records. Then in the end it will show that it's uh live and then you have a branded sending domain. So that's the first step of your technical setup. Check that you have a branded sending domain. And step two is to set up your default sender email address to be from the branded sending domain. So if your branded sending domain is magicianly.com, your default sender email address could be emmedis.com or john@magianly.com as long as it ends with magicianly.com. Third step is to set up a demark record. So demark is usually the missing piece for a lot of [3:43:50] ecom brands. So when we check the technical setup for ecom brands, this is usually the missing piece. So demark stands for domain message authentication, reporting and conformance. And it's a protocol that uses SPF and DKIM to determine the authenticity of an email of giving domain owners the ability to protect their domain from unauthorized use. So yeah, there's a whole technical story [3:44:13] behind it, but let's keep it simple. Just do this. You go to your DNS records, check if you have these uh records set up and if not, you want to act uh add this to your DNS record as a TXT record. So the name is underscore demark and you want to use this value and then you can click on this link and then you can check on multiple websites if you have a demark record that is fully functioning. So for example, clock apps. So for example, if we go to clock apps again in the top menu, they have some free tools over here. So they also [3:44:45] have a demark checker. You enter your domain over here. You hit demark record check and then it will say if you have like a demark record or not. So pass nine not performed for. So this is all good. You have a demark record. And then a bonus for your technical setup. It's not mandatory, but I do recommend it for like eight and nine figure brands and sometimes even for seven figure ecom brands. So, BIMI uses your DNS settings to authenticate your visual brand identity in emails you send. So, this technology allows brands to control the logo used in inboxes when they send messages in order to build trust and [3:45:22] brand recognition. In addition, Gmail appends a blue a blue check icon to senders who have completed verification. Um, Gmail, Yahoo, and certain versions of Apple support BMI. It cost around $1,500 uh every single year and you can check out more info about this on bmiggroup.org. Uh so basically it will show a logo next to your email and a blue check on some devices and it makes you stand out from the crowd and um yeah it helps with your deliverability and just in general to stand out. So um definitely recommend it to check out. So this is the boring stuff. This is the technical setup but yeah you do need to have it. So step [3:46:00] two, clean your email list. So I see this go wrong all the time. So email brands who are proud of the huge ass email list but only 10% of it is actually engaged. So it's not about a massive email list. It's about having a high quality engaged email list. So into to improve your email deliverability and to avoid spam folder, you need to stop [3:46:22] sending emails unengaged subscribers. So, my advice is to simply get rid of them as soon as possible and to suppress them from your email list because otherwise you're just paying for unengaged email subscribers. So, besides fixing your email deliverability, you can also save a ton of money on your Clavio bill simply by cleaning your email list. So, here's how to do it in five simple steps. First of all, get rid [3:46:46] of ungaged people of the last 180 days. So what someone has done opened email zero times last 90 days clicked email active on site uh in the last 180 days placed order zero times in the last 365 days and received email at least 10 times in the last 180 days and person can receive email marketing. Second segment get rid of people who didn't receive an email in the last year. So first active or created at least a year ago and person received email zero times in the last year as active on site zero times in the last year and person can still receive email marketing. Also a [3:47:19] segment that you just simply want to get rid of. Then third segment get rid of people who didn't open any email from your site. So kind of similar to the previous one but a slight nuance. So first active or created at least a year ago received email zero times over all time. So they never received an email from your site, but they could still receive email marketing, but they have been on your list for over a year. So [3:47:40] yeah, you cannot re-engage those people. So you just want to get rid of them. And then fourth segment, get rid of people who've marked your emails as spam. So has marked as spam at least once over all time and person can receive email marketing. And finally, last segment that you want to suppress, get rid of emails that have bounced. So bounced email four times where bounce type equals soft or bounced email at least once over all time where bounce type equals hard. There's a difference [3:48:05] between soft bounces and hard bounces. Hard bounces means yeah that inbox yeah it's not simply not possible anymore to reach it. So after one time you want to get rid of those. Soft bounces means that temporarily there's an issue with the inbox where uh it leads to the fact that an email cannot be sent. Uh, so we want to give them like four possibilities to try to reach that inbox. After four times, there's probably a bigger issue. You don't want to send emails to them anymore because the bounce rate is super important for your email deliverability. So yeah, after four times soft bounces, you also want to get rid of them. So then [3:48:38] finally, you want to suppress them. So the way you can do that, it's pretty simple. So you go to your cla view account, you make the segments and then for example if you want to get rid of mark as spam, we go to the three dots, hit suppress current members, and then you hit bulk suppress over here. And you do that for all the five flows that I just showed you. And then there are suppressed takes up around an hour or two depending on how much people there are in those segments before Clavia updates it. Uh but after that those people are suppressed from your email [3:49:09] list. And once you've got uh cleaned your list, you've got rid of the fluff. So what's left are your engaged or at least somewhat engaged email subscribers. And by removing people who've marked your emails as spam or uh whose emails have bounced, you're no longer sending campaigns to those who hurt your email reputation extra. Like when you email people who've marked you as spam or if you email people with bounced emails, yeah, that really hurts your your email reputation. So this already sends a much better signal to [3:49:37] inbox providers like Gmail and Outlook. So with a cleaner, more engaged list, inbox providers will see that your emails are wanted, which will boost your deliverability and increases the chances of landing in the primary inbox. Now step three is to improve your email reputation. So now that your email list is cleaned, it's time to boost your email reputation. We want to break the cycle of low engagement, complaints, and landing in the spam folder. So to do that, we want to trick inbox providers into believing your subscribers love opening your emails. So how do we do that? Simply by only sending emails to your most engaged subscribers, those who [3:50:15] consistently open and click your emails. So first of all, we want to create engaged segments. And you want to create engaged segments of 40 days, 30 days, 60 days, and 90 days. So how do we do that? You go to your Clavia account. We're going to go to lists and segments. Going to hit create segment and we're going to call this engaged 14 days demo. Select a condition person can receive email marketing. Add condition and what someone has done has opened email at least once in the last 14 days. Then we're going to hit this clone icon and we're going to leave this at or and I'm [3:50:50] going to say clicked email at least once in the last 14 days. Going to clone it again. I'm going to say placed order at least once in the last 14 days. Checkout started at least once in the last 14 days or active on site at least once in the last 14 days. Then we're going to hit create segment. You go back to list and segments. You go to the segment you just made. Going to hit the three icons [3:51:12] and going to hit clone. Hit continue. And now we're going to make the version for 30 days and simply by adjusting those time frames. So 30 days all of these settings. There we go. Hit clone segment. And you're going to repeat this process for your 60 days engage segment and your 90 days engage segment. So important. I always like to include website and email metrics in the engage segments. But if you have major spam issues right now, you can ignore the website metrics. So the active on site check uh check out started and placed order uh for now and just focus on opened and clicked email. So that's an [3:51:46] important nuance. I always like to include website metrics as well unless there are like major major major deliverability issues. So this is the game plan. So now we've built the segment, it's time to build a game plan for the upcoming weeks. So for the first two weeks, first of all, turn off all your flows except for the welcome series, post purchase, and the embedment series. So your site browse card and check out the benefit flow. Second step, you want to send three campaigns a week to only the 14 days engaged segment. And want to do this for two weeks. So in total, you're going to send six emails [3:52:20] to your 14 days engaged segments. After 2 weeks, you're going to open your ClaView account again and you will check the open rates of those six email campaigns. Did they go up to 50% or even higher rate? Then we're going to continue with the next step. If it's still lower than 50%, continue with six more emails to the 14 days engage segment for two more weeks. And if that doesn't fix it, remove the website activity from the engage segments and [3:52:46] just purely focus on the email metrics. But let's say after those first six emails you operate is above 50%, now you want to send three campaigns a week again now to your 30 days engaged segment and do this for two weeks. So six emails to 30 days engaged. Then after 2 weeks you want to check your Claio account again. Check your six latest email campaigns. Check the [3:53:09] operates. Did those stay around the 50%. You probably see a small decrease but is it still around the 50%? Great. If not, and if they're dropping underneath 50% again, continue for two more weeks with sending to 30 days engaged. But if they are still above 50%, now you can expand for 2 weeks to your 60 days engaged [3:53:32] segment. So you go from 30 to 60 days. Again, we're going to repeat the process. So we're going to do that for 2 weeks. Did operate stay above 50%, now you can expand to 90 days. If not, stay at 60 days for two more weeks. And once you are at your 90 days engaged segment, this will be your main segment for the majority of your email campaigns. And you can also turn on all your flows again because now your email deliverability is much much better. And [3:53:57] is your open rate going towards the 60%? You can continue the process and expand to even 120 days engaged segments or 150 180 as long as your open rates are above the 50%. But still for the majority of your email sends I would still recommend to keep it at your 90 days engage segment. So that's the game plan and then we go to the next step which is to adapt your email structure for Gemini AI. So this is important. Historically we've used imagebased emails for conversion. It still works don't get me wrong but in 2026 you cannot rely on image only emails anymore. Gemini Gmail's AI system they need text [3:54:38] context. So if your email is one giant image with barely any live text, Gmail's AI system has less to um yeah read inside your emails. So here are some updates that we are making within our own agency right now. All text first of all, they are super important again. So the all text of an image inside your Clave account should clearly describe the image. So when you have an image inside your campaign, let's open a draft. Let's open this one. You have the all text over here, which should be a brief description of your image. Make sure that let's say this is an image of someone eating a pizza, a person eating [3:55:21] pizza. Now, Gemini knows what this is about. Let's say inside your image, you have you're showing a discount. Make sure that the discount is in the all text of 50% off. Use code blah blah 15. So make sure that your alt text is describing what's inside the image so Gemini can read it. Another important thing is to use Clavio's product blocks instead of design product blocks. So of course though you can still use design product blocks but we going to transition more and more towards Claio's product blocks since that helps with reading which products that you're actually showing since that's like live real text. So super important. Then also [3:56:02] use live top bars for your offers. So, no more images. So, some emails we like to have top bars that reminds them of a discount, for example. And before this was an image, but now we're going to use more live top bars with real text inside it. Same for the food area. Use live text in the food area, for links to product categories, for a loyalty status, for a store locator, for support info. Make sure that this is all with live text and not with images. So, these are all updates to make sure that Gemini AI can understand your emails better, which will give you an advantage and [3:56:34] will be the new standard in the new AI inbox era. And we also include plain text emails regularly because this keeps the AI readability high, the engagement is strong, and it's deliverability safe. You don't need to abandon design completely, don't get me wrong. You just need to make sure that AI can understand your email without reading the images. So KPIs to hit in 2026, operate, you want to go for at least at least 45% minimum, but ideally you want to have it like 50% or higher. Click rate, you want to go for 5% or higher. So no, you do not need 1% or higher unless you want [3:57:12] less revenue. I know Claio recommends like 1% or even 1.2%. I think it's nonsense because that means that you have to send to really tight segments. That's not what you want. So 0.5 is all good. Spam complaint rate, you want to have that 001% or lower. Spam complaint rate, super important to monitor. Unsubscribe rate, you want to have that.3% or lower. Uh unsubscribe rate is not as important as it was because um yeah, higher unsubscribe rates don't directly hurt your deliverability and they're less important nowadays since [3:57:43] Gmail's one-click unsubscribe feature. So inside on on the top of an email, people can directly unsubscribe. because of that unsubscribe rates have have gone up. Uh so that's why it's like less important nowadays. But of course, you do want to minimize the amount of unsubscribes since it will cost you revenue on the long term because yeah, you will simply have a smaller email [3:58:03] list if more people are unsubscribing. So these are like main KPIs that you want to hit in 2026. Now, always keep this in mind. So inbox providers like Gmail and Outlook, they only care about one thing, giving their users the best possible experience. They don't care about your brand, only care about their users. So they just look at how your email subscribers are responding to your [3:58:27] emails. So are they opening your emails? Are they clicking in your emails? Are they replying to your emails? Or are they ignoring your emails? Are they sending your emails to spam? Are they unsubscribing from your emails? So, guess what? The secret to a good email deliverability is making sure the majority of your audience will do the first three things and not the last three things. It's that simple. So, how to improve your engagement fast, send better emails, not prettier emails. So, that means use conversational subject lines, skip long emails, and use shorter border copy. Optimize your above default sections. So the first thing that people see when they open your emails without [3:59:05] having to scroll, that's your above default section. You want to optimize this as crazy because this is like where after that 99% of people they skip out on it. They only see your above default section. So big call to action buttons will improve your click rates by having that in the above default section. And less promotion, so not sent in promotional email every single week. and one to three plain text emails per month. Looks like it's coming from a friend, so it lands in the primary inbox, which is good. And optimize your [3:59:33] footer. So include product categories. This will guaranteed give you higher click rates. And when you share products in your emails, share max three to five products, for example, in a twox2 grid. And give each product a shop now button. Really important. Make it as easy as possible for people to understand and click. And always end this section with a shop all button. or if people don't like the products in there, there's a um shop all button so people will still click and go to your website. So, you really want to start creating emails that people like to open. Focus on what your subscribers want, not just on what [4:00:08] you want to sell to them. If Gmail notices that people enjoy opening your emails, they will reward you by placing your messages in the primary inbox. It's really that simple. Email deliverability, it's not like a super hard thing. Just think about the user experience. When people like your emails, your email reputation will improve, your deliverability will go up. So in the end, email deliverability is [4:00:30] quite simple. Just create fun emails. People like to open. At this point, your email system is built. The flows are set up, campaigns are planned, your list is segmented, and your deliverability is clean. There is one more thing I want to show you before we wrap up because it changed the way we work at Magically and it will save you a significant amount of time. In 2026, AI is not optional anymore if you want to move fast and stay consistent with your email marketing. So, in this last section, I'm going to show you how to use Chat GPT to improve your email marketing. So, let's get started. Okay, we're in my Chetupt [4:01:07] account and what I have done is I've used a simple prompt to let Chetupt analyze the email campaign data of one of our clients. And the first prompt is pretty simple. So, what we're going to say is, "You're an email marketing data specialist, and I want you to analyze this data set, which includes all the information of email campaigns we've sent for company URL. Can you analyze this data set and give me 10 observations with recommendations on how to improve it? It's that simple. Now, you might wonder, how can I extract this email campaign data from my Claio account? Let me show you. So, when you're in your Claia account, in the [4:01:42] left menu, you go to campaigns and then you go to these three dots over here and you click this button, export analytics. Then you get this popup where you can select the time range or a custom range. Then you can select the start uh to end date and you can uh select if you want to include email only, SMS only, or if you want to include all AB test message variations. I would go for like a big time range especially if you're not sending that many email campaigns. So for example uh you can do the year to date or the last 90 days at least uh [4:02:13] whatever you prefer. So for example sent in last 90 days email only include all AB test message variations and export analytics and now you'll get a CSV file with all the data that Jet GPT needs. So let's go back to JPT and see what they did with this prompt. So what we see is that JCP has fought for like 4 minutes and was analyzing the data set and now they came with 10 data backed observations for the data of January until May 2025 and what to do next. So first thing clicks are the bottleneck that's what they saw in the numbers. So the average unique open rate is 69% but [4:02:48] unique click rate is 26%. So why it matters/ actions to take that's what you see on the right side over here. So redesign templates around a single above default primary call to action. Add contrasting buttons. Cut copy length and test hero images versus GIFs. The goal is to lift the clickthrough rate to 2% plus with MP inflated open rate that uh equates to 1.3% plus unique clicks. So this is actually like a very good analysis already. So indeed the click rate is on the low side and it came with good recommendations to like redesign the templates to add a call to action button above the fault which is [4:03:26] something that we always preach on this YouTube channel to add contrasting colors to uh cut the copy length and to test the hero images. So this is actually like a very good insight already from JFT. Second tip Saturday leads for open rate 71% Friday legs 67%. So this is already like a good insight to see like which days are best in terms of open rates and which days are basically. So we now see that Saturday is better and why it matters/ actions to take shift at least one newsletter send to Saturday or Sunday pullback on Fridays unless it carries a time sensitive offer. Excellent tip. Send [4:04:02] time clusters at 8 to 9. Opens are similar but we haven't really tested late afternoon early evening slots. So run a hold out test at 5 to 6 p.m. if operate is above 65% and click rate above.3% at a PM cadence to reach the inbox second scroll. Excellent tip. Again, what JGP sees is that we're mainly sending in the mornings. Their tip is to split test this versus the evenings to see if you can reach the inbox second scroll. So an excellent tip and it also gives us the KPIs that we should look for. Uh, one thing that I'm missing is that when you're testing the [4:04:36] send time, I don't necessarily look at the open rate. The most important thing is the place order rate and the amount of conversions that you get because could be that the open rate is higher in the morning, but in the evening because people are at home, they're settled down, they might open less, but they're more likely to buy when you when they open your emails. So, I would always optimize for place order rate. But still, it is like a good insight to have. And so I'm not going to go through all observations but as you can see these are like very good observations by JP based on the data. Uh it also [4:05:09] includes like the segmentation a bounce spike which we had of February the subject line emojis help which is very interesting. So analyze the subject line that had emojis versus subject lines that didn't have an emoji. And it turns out that the subject line with an emoji was having more revenue and higher open rates. That's actually like good insight to have to include more emojis like what is what type of campaigns dominate in terms of uh revenue the unsubscribe rate the subject length also gives us some insights in that. So this is like super valuable information that you can use to like optimize your email campaigns and [4:05:46] even comes with quick wins for the next 30 days. Uh so tip one quick win temple refresh with a single bold call to action button and reduced header height. Second, we can send pilots, so move Sunday newsletter to Saturday, 90-day engage early access offer, bounce cleanup, so scrub all February hard bounces, etc., etc., and emojis and subject line. So, these are some quick wins that you can implement straight away. So, again, this is super valuable information, especially if you're, let's say, a smaller ecom brand who don't have the time to analyze the data. Uh, just with one simple prompt, you can get this data already. And this is for email [4:06:20] campaigns, but you can do something similar for email flows as well. That's what we're going to take a look at right now. What you're going to say is you're an email marketing data specialist, and I want you to analyze this data set, which includes all the information of the email flows we've sent for brand URL in the past few months. Can you analyze this data set and give me 20 observations with recommendations on how to improve it? So, the prompt is pretty similar. Let me now show you in Clavio how you can export email flow data and load it in inside chat GPT. So when you're in your Clavio account in the [4:06:52] left menu you go to flows and then over here you see this options button and then over here you can export the analytics and then again you can select the time range. I would go with at least last 90 days or even longer like year to date. Um then you can aggreate aggregate analytics by day, week or month. I would go with daily and make sure to include all AB test message variations and then you can export the analytics and you'll get a CSV file that you can load inside [4:07:16] Chet with the prompt I just showed you. So now let's see what JP did with this data set. So it fought for like 3 minutes and then it came with the top 10 revenue driving flows for March 1 until May 13 and then we can see uh an overview over here and then it says below are 20 data backed observations for brand name flow performance would be March 1 and May 13 concrete recommendation for each. The interactive table I shared shows the 10 flows that generate the bulk of revenue. It will help you drill in further. The insights one welcome series is the revenue engine findings. It drives 666k [4:07:53] uh 56% of all flow revenue with $1 134 euro per recipient. Do next prioritize test here first small lifts compound fast start with AB testing subject lines and email one where volume is highest. So this is already like super interesting and good insight from chat that the welcome series flow is generating the most amount of revenue. So, if you're AB testing, you should put your focus on the flow that gets the majority of the traffic and the most amount of revenue because any positive change that you'll make with AB testing will yield like a big result. And this is again something that I always preach on this YouTube channel because I often [4:08:30] see ecom brands split test like email six of a random flow that only gets like 20 or 100 recipients per month. And in that case, and doesn't really matter if you can increase the place or rate from 2% to 2.5%. that's not going to make a big difference for your business. But if you do something similar for your welcome series flow, that's actually going to make a big difference. So [4:08:50] that's an excellent insight from TPT. Then to see next, email one carries the welcome series of findings. Email one contributes 88% of the welcome series revenue. Uh do next shorten the series to five emails or radically reposition emails two to five. So add new customer offer social proof. Otherwise, you're sending 330K low impact messages. Again, this is like an excellent message to see uh because what we always see with the welcome series flow is that email one by far generates the most amount of revenue, which makes sense because people just had your sign up form, they saw the offer, they signed up, now they want to use that that discount code. Uh [4:09:27] so email one by nature will get by far the most amount of revenue. The only goal with email 2 to let's say 5, six, seven is to make sure that you nurture the rest of your list who isn't ready to buy straight away. And of course you want to get some extra purchase in. But the goal is more so to nurture them and to guide them towards that first purchase on the long path. But still like this tip is a good tip. If let's say the last emails are generating zero revenue, then it could make sense to just skip out on those emails and save [4:09:56] you the cost of selling those messages. Although the ROI if you generate revenue is of course super high with email marketing. But still this is like a good tip and gives you a good insight if you haven't looked at the welcome series daily yourself. Browse element under monetized. So findings 422% click to open uh gap so 42% open only 2.3% click 6% order rate so do next insert dynamic product blocks and a single hero call to action consider SMS follow-up for non-clickers because the SMS browse flow already shows 1.7 euro per recipient. So again this is like an excellent tip that it sees that the browse element flow is [4:10:32] underperforming the email version but that the SMS flow is showing uh some potential. So considering an SMS follow-up for non-clickers is an excellent way to transfer the traffic from email to SMS to the SMS flow that is performing really really well. So um again excellent insight and then it had a lot more insights which are really good. Things like car abandonment clicks are decent but traffic is small. Check [4:10:56] out our development SMS is a hidden gem. Post purchase leaves money on the table. Rest of world post purchase lags USA win back flows barely convert. SMS flows punch above their weight. Uh so it gives like a ton of insights on what to do next. These are all excellent tips uh in all fairness. Now you have information about the flows in general, but it might be that you want to dig a little bit more deep into specific flows. So what you can do next is say like, hey, now focus more on the welcome series flow and give me 10 findings and recommendations. Now it's going to think [4:11:29] again, take a look at the data set and then just focuses on the welcome series flow and come up with like a 10 specific tips and do next for the welcome series flow which again are like excellent excellent tips that we have in here. And it even gives a prioritization tips. So start with items 1 2 3 and five. They touch the highest volume sent and will move the revenue Neil fastest. Once these tests are live, review emails four to seven for possible retirement or [4:11:55] repurposing as behaviorbased follow-ups. So again, excellent tips from JPT. So this is how you can use the data from PlayFio, load it inside JPT and get the valuable insights and not only that actionbased recommendations on how to improve your email flows or email campaigns and generate more revenue with your email marketing game. So that's the full Clayio email system for 2026 and beyond. We started with list growth because without a consistent flow of new email subscribers, everything else is [4:12:27] just working as a shrinking audience. Then we've built the five core email flows. The welcome flow, browse abandonment flow, abandoned cart, abandoned checkout, and post purchase. Then we layered on campaigns, AB testing, segmentation, and deliverability. And we finished with how to use AI to make the whole system faster and smarter working for you. If there's one takeaway if you want to leave with, it's this. Email performs [4:12:51] best when each part supports the next. Your signup forms feed your flows. Your flows capture intent. Your campaigns create momentum. Your AB tests sharpen what's already working. Your segmentation keeps everything relevant. And your deliverability makes sure the whole machine actually reaches the inbox. And finally, AI helps you execute all of it without burning out. So if you implement this properly, you won't just have more emails going out. You have a cleaner email system, better timing, more relevant messaging, and a stronger foundation for long-term e-commerce growth. So go back through each section, implement them one by one, and use this video as your buildout road map. Because [4:13:30] once these pieces are in place, Clay becomes a lot less confusing and a lot more profitable for you. And if you want our agency to build out this full email system for you, click on the first link in the description and book a call with me directly. And if you found this email course useful, leave a thumbs up and subscribe to the channel because we publish weekly videos on email marketing for e-commerce brands. And I can promise you there's a lot more coming up. So, I hope to see you in the next --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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