# Facebook Ads Data You Won't Believe! Channel: Ben Heath Video: https://www.youtube.com/watch?v=4pvsrbroMps Duration: 8 min Language: English Words: 1769 Transcript page: https://viewrankai.com/tools/youtube-transcript/4pvsrbroMps --- [0:00] I've got some incredibly interesting data to share with you today that is probably going to completely change the way you look at the future of Facebook and Instagram advertising it was released as part of meta's q1 reports and I think you'll be very pleasantly surprised let's take a look at what I mean so I've got meta's first quarter 2023 results up in front of me here and I want to scroll down to this highlight section where they're highlighting some of the most important things and some of these are things that are really important to us as advertisers the first one here is family daily active people [0:28] now Family refers to the meta family of apps Facebook Instagram and WhatsApp Etc okay now daily active users fairly self-explanatory was 3.02 billion just over 3 billion on average for March 2023 an increase of five percent year over year so five percent more daily active use as there were this time last year Family monthly active people obviously there are some people that don't use the Family app family Suite of apps every day but might use it on a at least once a month basis was 3.81 billion and increase of five percent again year over year so these are really positive numbers for us Facebook and Instagram advertisers that [1:06] more people are using the apps on a daily basis more people are using on a monthly basis that's exactly what we want to see because those are the people that we're going to be advertising to we get some more specific information because a lot of people might be thinking yeah but Facebook's on the decline it's actually just um you know WhatsApp usage and Instagram that's propping those numbers up not true we they give us specific numbers for Facebook daily active users which was 2.04 billion on average an increase of four percent year over year so not a massive increase but an increase which is great and Facebook monthly active [1:38] users was 2.99 billion an increase of two percent year over year so a lot of people you often hear saying things like people aren't using Facebook anymore the number of users are dropping off that is categorically not true in fact the opposite is taking place more people are using the family of apps Facebook Instagram WhatsApp and more people are specifically using Facebook on a daily and monthly basis which again is great news for us advertisers and one other piece of information I want to highlight here before we move on to more specifics is this ad Impressions and price per ad so saying in the first quarter 2023 add [2:13] Impressions delivered across the family of apps increase by 26 year over year so that's far more ads being served now of course we can see that the number of users has only gone up by a smaller percentage five percent four percent something like that so that shows that meta is serving more ads to people because otherwise it would be at the same sort of percentage rate so yes some of that increase is coming from the new people some of it's just coming from Simply more ads are being shown in more places and that increase in Supply if you understand sort of basic demand Supply economics should lead to a [2:44] decrease in cost per ad served and it is you can see here that the average price per ad decreased by 17 year over year so if we're looking at q1 2023 versus q1 2022 the cost to put your ad in front of someone with 17 less and we have seen that in a lot of client ad accounts we've seen lower CPM numbers which is great A lot of people want to moan about the platform they want to blame it for the lack of results that they're getting and honestly a lot of that is just what's in their control make better ads create better offers and put in the time [3:17] and research to test new things and stuff like that and we can see that across the board there are more users to advertise to and Facebook ads are cheaper to put in front of people than they used to be fantastic news for Facebook advertisers so I want to get into a few more specifics and talk about what this means for us advertisers other than the obvious of course before I do just want to quickly let you know about a free webinar I've created with three killer Facebook ad strategies to double or more your Revenue it's completely free to watch it'll show you exactly which strategy which sales funnel you [3:46] should be using for your business you need to use a different sales funnel depending on whether you sell a 20 e-commerce product or a 5 000 service or things in between that's why we cover three different options I'd strongly recommend you go ahead and check it out there is a link in the video description below click on that go ahead and watch it it's completely free I think you'll be very glad you took the time so this is the highlighted information but I wanted to break down some more specifics in here and highlight a few things that are extra interesting if you're advertising on Facebook particularly and [4:11] say US and Canada or in Europe so if I click across here we can see um there's a whole bunch of information detailed in here I'm only going to highlight the things that are most relevant we've got family active daily people and we know that that's gone up because we saw that in the last thing but you can just see this sort of mapped out quarter over quarter that from sort of q1 2021 over a two-year period we're seeing a significant increase in daily active people similar and sort of set up over with the monthly active people as well across the family of apps which is [4:40] fantastic and then here we've got it broken down by geography because that's another thing I often hear when you see these positive numbers people say oh yeah but um Facebook and Method a company is really in decline in the US and Canada it's really in decline in Europe but it's just growing in the rest of the world and that's why the numbers are increasing that is also not true now of course the rest of the world if you see the the breakdown that is increasing very quickly as is Asia specific if we go from you know that two-year period but if we look at say the US and Canada [5:11] we've gone from 195 million users to 200 in the daily active user category so obviously that's not a massive increase but more than half the population it's very difficult to just keep and keep growing once you've already captured so much but it is an increase which is really positive in Europe we saw a bit of a Slowdown through 2021-22 that looks like it's now heading on the way back up which is great news but again we're not seeing a big drop off which is what a lot of people seem to be saying I think a lot of it is just to get attention but it's clearly not demonstrated in the [5:42] numbers and then we see the same thing with monthly active users in US and Canada we've gone from 259 million monthly active users to 269. again if you think about the population of US and Canada that is a huge percentage captured um there and then again in Europe we saw a bit of a Slowdown through Maybe 18 months ago two years ago but that seems to have been stopped last year and is now on the way back up but again we're not seeing big drop-offs and then of course in age of Civic things are growing nicely rest of world things are growing nicely and this is all very [6:12] positive news for us appetizers so it's not just Instagram what's that Facebook is also doing really well and it's not just the rest of the world that's sort of coming online it's also the core markets the markets that a lot of people watching my videos are advertising in they're stable or slightly growing or good news I think there is a really important lesson in this for us as advertisers and marketers in that a lot of people that say that Facebook is is dropping off people aren't using Facebook that much anymore that's because they don't use Facebook and that's probably because they're part of a demographic that doesn't really use [6:43] Facebook a lot of marketers tend to be sort of very young they're going to spend more time on Instagram that doesn't mean that there isn't a massive market for it for example I don't particularly like Cricket it's not a sport that I'm into but qriket has over a billion fans worldwide it's one of the biggest sports in the world has an enormous follow going often in different geographies but also here in the UK I think it's just a really important lesson to learn it's just because you don't particularly like something or use something doesn't mean that billions of people aren't using it that's certainly the case with Facebook and we can see [7:12] that these numbers are improving increasing the other thing that I have to address because I know some people will be questioning this is the validity of this information meta is a publicly traded company if they lied about this stuff it would positively impact the stock price they would be in so much trouble with the authorities around manipulating stock price that would come under fraud there's just no way this information is false it has to be accurate it would be crazy risk for them to lie about this stuff so the future is looking very bright for Facebook and Instagram advertising and for us advertisers however your campaigns [7:44] aren't delivering great results it's probably because you're not up to date with the very latest techniques tips strategies Etc I'd recommend that you check out this video in it I go through the very latest stuff that we're doing that we're seeing great results with the platform is changing all the time you have to stay up to date if you watch this video here you will be --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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