# Copy This Facebook Ad To Guarantee Success

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=4mZ3F77dNdI
Duration: 14 min
Language: English
Words: 3214
Transcript page: https://viewrankai.com/tools/youtube-transcript/4mZ3F77dNdI

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[0:00] if i was in a life or death scenario and the only way to survive was to create facebook ads that absolutely had to work and they had to work really well the very first time they went live i know exactly how i do it because there's a facebook ads technique that you can use that comes as close as you can possibly get to guaranteeing success i'm going to show you what that is right now so in front of me you can see the free facebook ad library tool and with this free tool you can see any facebook or instagram ad that anyone is currently running now that sounds awesome but it's

[0:29] even more valuable than you can imagine for a very specific and unexpected reason i'll explain fully in a minute so make sure you stick around for that so to explain how this facebook ad library tool is going to help us create ads that are all but guaranteed to succeed i'm first going to give you a quick example and then we're going to gonna gonna talk through it i think that's the best way to do this so come into the free facebook ad library tool if you just give it a google um it'll pop right up and first thing you want to do is select location okay so it's defaulted my

[0:55] current location but this is the location in which the ads are displayed so if i wanted to see for example ads that were being shown in the us then i'd come in and change the um the country there okay it's not where you are or where the advertiser is located it's where the ads are being shown then we get to the categories there are special ad categories so you can see ads within specific things i would recommend starting with all ads for most advertisers um that's what's going to apply the most you can always get into the other stuff later on then we need to search you can either do

[1:25] so by keyword or advertiser i usually recommend doing it by advertiser and what we want to enter in here is competitors of yours are there businesses on facebook and instagram the answer is almost certainly yes but whether you're aware of them or not other business on facebook and instagram that are running ads that provide a similar product or service to you those are your competitors and that's exactly who you want to enter into here so i'm going to give an example and we'll get into that more detail so i'm very simply going to add in um instagram now obviously the instagram app itself is running ads on facebook and instagram

[1:58] um but you would instead of entering in the instagram page an account in this case you would want to be entering in um the name of your competitor specifically and you can select them and bring them up and i'm going to give some more examples to show that in a minute now we can see a whole bunch of amazing information here right so there's 270 results that's going to be a mixture of currently running ads and inactive ones i'll get more into that in a minute we can see exactly what these ads look like the imagery the creative we can see um headlines copy we'll get into that

[2:25] because that's really really important okay but you might be thinking okay this is great i can see um you know my competitor's ads that's useful but how does that help me create ads that are guaranteed to succeed here's how the best way to all but guarantee success when it comes to facebook and instagram advertising to be honest anything digital marketing related is to find someone who is succeeding who you know is delivering great results who does something very similar to what you want to do offers a similar product or service and copy from what they're doing i mean i should technically say model from what they're doing we're not really

[2:57] wanting to copy there is a difference i'll explain more about that but that is by far going to give you a much much better chance of success find something that really works work out why it works and what they're doing and model from what they're doing to create your own ads that is by far and above the best way to succeed particularly when you're getting started you have a much higher chance success doing that than just trying to come up with the best possible options yourself okay so how do we work out therefore which of our competitors ads are delivering great results for them because you can't see the results in

[3:30] facebook ad library you can't see the cost per conversion or anything like that here's how you scroll down to ads that were launched at least six months that are still active okay so if we keep going we're still in february here because obviously instagram we're running lots of ads keep going there we go we've got down to september 2021 this is being recorded february 2022 this is six months ago and we can see these ads are currently active so we're only looking for active ads up here very important and if we keep going you can see these are inactive so um that's not gonna i'll explain why in a second that's not

[4:03] gonna apply as much here if an ad was launched in september and currently recording this in february and it's still live that ad must be working it must be helping the business deliver the results that they want because otherwise who would keep running an ad for six months or more if it wasn't delivering great results for them that would be crazy and obviously a company like instagram is gonna run branding style campaigns but most of your competitors are probably going to be doing more direct offer stuff so if you're an e-commerce business for example and your competitors are ecommerce businesses they're probably running more conversion campaigns looking directly

[4:38] for sales trying to get people to take action if you're a service-based business your competitor is probably looking for leads they're tracking the actions that people take they're monitoring performance and they will be turning off ads that don't perform very well i mean everyone does that right and that's why you don't just want to come into facebook ad library and just take a look at the top ads because if your competitors launched that two weeks ago they probably don't know whether it's working that well or not yet you certainly don't but if an ad has been running for a long time and is still currently live so the ones that say

[5:08] active okay they're they're being run right now you can safely assume they've been running the whole time that is huge that is amazing information these ads are working so these are the ones that i want you to model from so you come in you find ads that are active that will launched i said at least six months ago ideally i mean you know if it has been running three or four months it's like to succeed but the longer the time frame here the better if it has been running a year two years you know you are absolutely golden then what you want to do is come in and click see add details

[5:36] and here we can see everything we can see the exact imagery or creative that people are using that's the first thing i want you to look at is the ad format and they're using video ads they're using image ads carousel ads etc and then within that what style are they going for are they going for short quick demonstration videos is it long form videos is it client testimonial uh videos or is it you know imagery what sort of colors are they using what's their primary text what you know of the benefits associated with your product and service there might be five or six reasons why people buy your stuff which

[6:08] ones are they focusing on in the copy it could be that your product helps people save time helps them save money it looks really nice and you go into something you want in competitors ads and they're focusing on the stylish looking really nice aspect that's what's really important that's what they found is most important to the audience great you can use the same hook the same main benefit in your ads what headlines are they using what call to action buttons are they using um you can see everything you need to see about the ads which is actually fantastic you can even i won't do it here because it won't work very well you

[6:43] can even click on the call to action button here and be taken through to competitors website assuming that's where they're sending people which will be the case most of the time that means not only can you model from the ads that they've created that you know are doing well you can also model from their landing pages which again is massive and if you're sending people to your website your landing page is a very important component that's going to determine whether or not your facebook ads succeed you can have the best facebook ads in the world if the landing page isn't up too much it's not going to

[7:13] work but if the landing pages you can see it oh okay on their landing page they've got a video right at the top or oh i see on their landing page they they've gone for really long form let's let's create a long-form landing page you can see all sorts of things oh they've got multiple product offerings here's their price point you can obviously between the ad and the landing page also see exactly what product they're offering what bundle what price point are they offering a discount this is just a gold mine of information that you combine as long as you use ads that are active that have been running

[7:45] for a long time that you know that's as close as you're ever going to get unless you personally know someone and you can ask them and they'll tell the truth um to knowing that that ad is performing really well for them and if there are competitors in your space that are successfully running facebook and instagram ads which it almost certainly is no matter your industry at this point this is absolutely gold dust hopefully that's got you really excited right few other things we need to cover so there are some scenarios that you might run into when you're doing this that we need to cover that are very very important

[8:11] okay so let's um get rid of instagram and let me quickly show you one option that's very important okay if we take a look at amazon.com unsurprisingly there are tons and tons and tons of ads right 2 100. if i change this to the united kingdom and you have to reselect the stuff so we go all ads and we go amazon um probably ask me to re-enter it amazon.com zero results you think that's very weird why because they're running ads through amazon dot co dot uk in the uk which is completely unsurprising but just something to be aware of the business that you're taking a look at you've

[8:50] better's ads they may have different pages for different locations so you need to make sure you get the right one i've seen people run into that issue often when they're using um this setup okay another issue that you might run into if i go ahead and put in a company like nike okay and we just allow that ads to load and then we scroll down you will see that their ads launched february 2022 and there are no active ads that have been running longer than february 2022 yeah we've got this one inactive one from december 2020 which is very old otherwise they're all launched within the last couple of weeks

[9:26] okay now that means i would not model from this competitor because we don't know how well those are doing we don't have the the confidence these ads are doing really well that we would if ads would be running for six months 12 months or longer so what i do if you take check out some competitors you see this sort of thing um i would make sure i would take a note of them keep an eye on them maybe check this every month but until you see ads have been running for a more extended period of time i wouldn't use them for now you'll be able to find

[9:52] other competitors that's not too hard to do another scenario that you might run into is let's say you go in to put something you know different company in one of your competitors let's use mcdonald's in this case and we see zero results okay that doesn't mean that this company has been able to hide the ads they're running on facebook or instagram it means that right now they are not running ads on facebook and instagram obviously with a company like this we'd have to make sure we had the right page in the right location but if you don't see ads that's because your competitors aren't currently running ads and that's

[10:20] also a useful piece of information because if you find that you check out a whole bunch of competitors and not many of them are running ads well that could be a great competitive advantage to you if you find that all your competitors are running lots of ads that's a sign that this is a platform that can work really really well for you because they're invested in it so that's also a really useful piece of information something you want to watch out for now before i talk about targeting and how you should approach that when you're modeling from your competitors ads that you know are working well something else

[10:47] we need to quickly cover um so let's go back to our instagram um example okay let's go ahead and oh we're in a different location but i believe this was basically the ad that was used right okay so let's say we've identified that this this is the right ad that or there's a whole bunch of ads that we want to model from we know we're doing well right it's very important that you don't actually copy and that you do model from so what does that mean take a look at what style of ad they're using right the are they using images video carousel slideshow you can copy

[11:22] that that's absolutely fine then within that they say they're using a video okay what kind of video is it 15 seconds long is it 60 seconds long is it four minutes long you can model from that is it product demonstration is it client testimonial is it um really nicely edited or is it kind of casual and on a phone you can model from you can copy all those elements and create a very similar video but don't actually use the same one the actual same content same with a copy right the cop the primary text up here um don't use it word for word but as i said

[11:55] before what hook are they focusing on is it long form or short form are they asking questions are they using the call out method with their headline same thing what are they focusing on with the headline are they um emphasizing certain benefits associated with your product or services so the other ones you can copy all that but don't use it word for word and then again with the landing page okay on the landing page they've gone with long form great they've got a video to start on the landing page great they're asking for an email opt-in awesome you can copy all those things but don't do it

[12:23] the verbatim don't do it word for word don't copy the exact video you can get very close with modeling to the point where you all but guarantee this is going to succeed the whole point of this facebook ad great for the whole point of this video create facebook ads to guarantee to succeed without going over the line potentially running into copyright issues all that sort of stuff so an important point i wanna i wanted to quickly cover now one thing you may be thinking at this point is okay i know these ads are gonna work i've got i can see the ad i can see the offer i can see

[12:49] the landing page but what do i do about targeting and campaign setup i'll explain that in a minute before i do that trying to very quickly talk to you about something else and that's my company lead gurus a specialist facebook and instagram advertising agency and we offer done for you facebook and instagram ad services we create manage and optimize campaigns for our clients and we have a track record of significantly improving results when clients start working with us so if you're interested in that you want to find out more you can book a free call with one of my team members there will be a link in the video description below

[13:18] you can click through to our website literally book it straight into uh to our calendar and um yeah just an informal chat where we can tell you about our services you can tell us about what it is you're looking to achieve we do have a 3k per month minimum budget requirement so please only book a session if you meet that because we can't work with businesses at this point they're smaller than that but um yeah hopefully we get a get a chance to work together soon so as i just said in order to create facebook ads that are all but guaranteed to succeed you not only need

[13:43] to be able to see the great ad stuff that we've just been through you also need to know what you're doing from a targeting standpoint how to structure your targeting how to set it up and i'll show you exactly how to do that in this video here in fact in this video i focus on one core facebook ads targeting strategy that we use for the vast majority of the facebook and instagram ad campaigns we create for our clients we know delivers great results we know it's proven we know can help you get better data better campaign performance over time so i strongly recommend you go ahead and check it out it's not a long

[14:09] video i think you'll be glad you did

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