# Why the Founder Can't Run Operations and Marketing

Channel: MoreMozi
Video: https://www.youtube.com/watch?v=3sDSbHLka0c
Duration: 6 min
Language: English
Words: 1339
Transcript page: https://viewrankai.com/tools/youtube-transcript/3sDSbHLka0c

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[0:00] Um, so my name is Jack. I run a Tik Tok shop agency helping brands sell their products. Your Tik Tok shop sounds so posh. You got appreciate that. Thank you. Um, so I feel like I have a people problem, but I don't know where to start with it. Um, and [clears throat] I find myself literally regularly going back and something resonated with what you said, but I keep going back and forth between operation and service provision, then marketing, then one gets dropped, then one gets dropped, then back marketing and the service is [ __ ] basically. Um, [snorts] and it might be because I change things

[0:29] too much. Um, and that's what kind of resonated with what you said. Um, and I don't know which or where to hire or or kind of which way to go about it. Um, which one are you better at? This this I I don't know. Are you better at marketing or you better at talking to people?

[0:47] I'm better at the marketing. Smart. Yeah, smart marketing. Then you need to find somebody who likes people. HR people like not necessarily HR, but you need somebody who likes people. And so this is this is the big Okay, I'm going to I'm going to nail this one for a lot of you guys. So, a

[1:00] lot of you guys need to find operators. A lot of you identify as the entrepreneur. Hopefully, you're here. Um, and so you usually need some sort of right hand. You need somebody who's your first follower. You need someone who can do the stuff. I am actually incredibly useless in a business. I have I mean, I could show you guys my calendar. It's empty. There's nothing on it. And so, the today I had nothing besides this and then I will go and continue to do nothing. And so the thing is is and like Leila's calendar is like a whole day through because she loves talking to people and she loves leading. And so

[1:27] what you need is you don't need an operator, you need a leader. And so if your employees don't naturally want to go to this person rather than you, then you don't have the right person. And so typically in the small business world, I would say like sub 3 million, maybe sub 10 million, you've got these people who consider themselves operators. They're like, I can put in systems and technology and process and all they do

[1:50] is just make everyone's lives harder. And so that's not what you need. You need someone who leads the business because fundamentally you're trying to lead two components of the business. You need someone else who can lead for you so that you can go do you need to do to market the business. Does that make sense?

[2:05] Makes sense. Yeah. And so what you what I would do is you write down the activities that are associated with the role that you don't want to do. And then when you're advertising to get that person, because it's advertised in the same way you do to get customers, you just advertise to get RO. So you either run ads, you do outreach or you, you know, hit affiliate pulls up or you hire head hunters. Like there's a number of ways you can get get talent, but then you'll have a very clear list of activities of what this want this person to do. So there's a lot of clarity around the role and the right

[2:30] person will tell you all the things that's on top of that list that you're not doing that you should be doing. And so my recommendation is talk to like 10 to 20 people. I know it sounds like, oh my god, 10 to 20. Welcome to hiring good people. Uh, it's like it's funny. It's like, um, man, I I hate I can't find a good girl. It's like, how many dates you've been on? Three. And you're dating one of them. Yeah. It's like, okay, so you just picked one out of three that like showed up. It's like, why are we surprised that this person sucks? It's

[2:57] like just expand the pool a little bit. Um, and you'll get cuz you only need to pick one, right? And the thing is is that in the interview process, this is a hack for everybody, especially in roles that you're not as good at, is that you'll learn more about the role from interviewing 20 people. So don't think about it even as interviews. Just think of as you're just getting free education

[3:12] from people who are good at the thing. And the thing is is that if you talk to 20 people, you'll very quickly see the difference in skill sets. You'll be like, "Oh, wow. She was sharp or he was sharp or that guy was an idiot." Or, "Oh my god." The thing is, you get 20, you're like,

[3:25] "Okay, now I know what I'm looking for." And if and the really good ones will already have found a job. Like if it takes you that long, that's okay. Now you know what to look for. And then on the 21st and the 22nd, you now have a filter. And believe it or not, if you're really classy on the interview, you can reach back out to people. And a lot of people if they liked you will come back

[3:41] and work for you. And how would you make it attractive enough for them? So this this would obviously probably be a number two in my business um out of like eight but a lot donkey work at the moment. Um so how how would I make it attractive enough? Like I'm thinking shares. I'm thinking profit share.

[3:58] What's revenue as profit? Uh about 360k um we're over 6 months old so about 360k. Um profit on that about 75%. M it's a risk for someone looking for that. Yeah, it is. It is a risk. So the thing is in the beginning it's really expensive to bring people on because they take risk on too. And so if you don't have capital you have to give up the thing that you have that's valuable which is upside. If you have money then you can pay them with money rather than upside so that you can have more of the upside. Like that's the trade. And so either you have to gut

[4:27] your way through this which is what you're currently doing. A B you can see if there's anybody on the eight person team that you have that you think you could upskill into that role rather than you doing it or C you can bring someone in now it just takes more interviews to get somebody who's really skilled and

[4:43] will accept lower comp. Yeah, right. It's like you might be able to go on 10 dates to find a beautiful girl but might have to go on 100 to find a beautiful girl that wants to date a poor guy. But there are ones. They exist. There's just fewer of them. Does that make sense? That makes sense. If you're not getting as many leads as you want and your business is demand constrained, [music] meaning you could service more customers than you

[5:05] currently have, then this is for you. So, marketing is changing and I think ACQ tends to be on the bleeding edge of this stuff. We certainly spend the money uh to do it, but we also build custom software and we pay amazing vendors and very expensive people to figure out the system that we have right now. And I want to share it with you kind of open kimono style. If you're not getting as many leads as you want, boy, do I have the thing for you. Click below, book call, and uh hopefully I'll see you in

[5:27] Vegas.

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