# The BEST NEW Facebook Ads Feature For Years Channel: Ben Heath Video: https://www.youtube.com/watch?v=3qpLGAuvDAA Duration: 11 min Language: English Words: 2492 Transcript page: https://viewrankai.com/tools/youtube-transcript/3qpLGAuvDAA --- [0:00] meta is making a really big change to a really important Facebook ads feature I'm very excited about it and in this video I'm going to show you what it is and how to use it okay so what am I talking about here well meta is making massive changes to frequency options and just to quickly explain frequency is the number of times that people have seen your ads so for example you have a three frequency that means that of the people that have seen your ads on average they've seen them three times now A lot of advertisers feel that meta builds fre too quickly in other words they take a [0:32] smaller proportion of your audience and they put ads in front of them again and again and again instead of Distributing your ad Impressions evenly if you think about you're paying for Impressions you're paying for eyeballs you're paying for meta to put your ads in front of people well those Impressions can be spread over a small number of people who see your ads again and again and again or they can be spread more thinly over a larger number of people now there are advantages to having higher frequency numbers particularly if your product or service is quite large decision you've got a lot of convincing to do um you [1:04] need to really demonstrate the benefits assciated with your product or service put in proof customer testimonials all that sort of stuff having a high frequency can be really helpful but not all businesses are like that some offer relatively impulse purchase products and services things that people can quite easily say yes to you might be advertising a an info product something for free that you can very easily um say yes to in which case it is often a better option to spread your impressions more thinly um um because you can in effect be wasting money putting ads in front of people that have already seen your ads and gone uh no I'm not [1:36] interested in that well if you continue to advertise those people you're not going to get much for it so the solution to this previously has been a frequency cap so you say to meta look I don't want my ads to show to people more than this many times in this time period so a lot of people would set for example a frequency cap of one impression every 7 days so your ad can't be shown more than once Within the 7-Day period to the same person but to use a frequency cap you previously had to use the awareness campaign objective now if you follow my stuff you know that a lot of time I'm [2:08] not a big fan of the awareness objective I much rather you go with leads or sales there are times when we use the awareness objective I'm going to talk about that later on because there a sort of specific use case for it but for most advertisers it's not appropriate however we are seeing significant changes to this so firstly I want to run through the change that's happening to the frequency cap section within the awareness objective and then talk about where else we're going to be able to use frequency control options CU that is very very exciting okay so to demonstrate this I'm in an example uh [2:38] Facebook ad account and I'm going to go ahead and create an awareness campaign to show you what it is that I'm talking about here so if I just go ahead and create this and then jump to the ad set level which is where you set your frequency cap and we can see here we've got this new popup talking about um the change that is made to this feature to start with and I'll talk about um some of the other elements in a minute okay so we now have this frequency control section as opposed to a frequency cap and what that allows us to do is introduce a Target frequency as opposed [3:06] to just a cap so you can see here meta just defaulted to two times every seven days as a cap and you can see from this little graphic the way that works right is like just don't show my ads to people more often than these two times within the 7-Day period you can see the target option it's great I'll explain why in a second um the graph sort of goes up and above and what that means is it's aiming for an average so if you go with the target option you're saying I am actually willing for you to put a in front of some people who seem to be [3:31] really interested and really keen and and really want my thing I'm willing for you to put ads in front of those people a little bit more but just average out here that's likely to lead to better results just simply changing that over for most advertisers because yes you do want your ads put in front of people that are engaging with them more clicking on them more perhaps haven't quite yet you know taken an action you want to take but you know there there are advantages um to putting ads in front of those people again now the reason why this is gray out this target option is because in order to use this [4:00] you need to use lifetime budgets and have a campaign that's going to run for more than S days so if we scroll down I change the daily budgets over to Lifetime uh meta has defaulted to run this for a month um you can now come up and I can now select Target and that's how you go about actually putting that into action now if you know if youve watched my previous videos you know that I'm not the biggest fan of Lifetime budgets usually um this feature may well change that not necessarily in an awareness campaign but in other campaign types that I'll get to um in a minute we [4:28] might want to experiment M with okay we'd rather use daily budgets over lifetime budgets but is using lifetime budgets worth it because we get to use this feature and the advantages that come with that that may well um be the case Okay so once you select your target you then choose the number Impressions 1 two three and over the time frame I don't have sort of specific guidelines here because it's going to vary depending on your product and service some products and services you need more impression so you need a higher frequency number than others cuz you got more convincing to do others you want to [4:58] really limit this down so for example just to give you an example if we were to be running say a 7-Day um sale or a 3-day sale for example we would want to spread our Impressions really thinly across a large number of people because we want to let as many people in our particularly in our warm audiences know that we're running this sale so they can take advantage of it um we don't want Impressions to build amongst a smaller number of people we want to get out out to as many people as possible so we might go with for example one impression every seven days or one impression every [5:28] 3 days if it's 3-day sale other times we might go with we might be happy with uh more Impressions and a higher frequency like I said because we need to do more convincing um and that sort of thing now if you're going through this thinking this will seems really complicated I don't want to have to mess around with frequency caps and controls and targets and all that sort stuff I just want sales I just want leads from my Facebook and Instagram ads that's exactly what my company can do for you we can create manage and optimize your Facebook and Instagram ad campaigns will almost certainly get you significantly better [5:57] results than if you manager yourself and will take take all that workload off your hands a win-win all around so if you're interested there is a link in the description below you can click on that come through to a page on a website where you can book in a free no obligation call with one of my team members to find out more about our service if that sounds good go ahead and book a call and hopefully we get a chance to work together okay so this new frequency control section well actually it's not technically new it's new to the awareness objective in the auction buying type but you actually were able [6:24] to use this frequency control section with the target um option if you use the reservation buying type it's not something I ever talk about because the reservation buying type has all sorts of issues I won't go into here not something you need to worry about the vast majority of advertisers use the auction buying type and that's still what I'd recommend so this is new to that and this frequency control section being new to the awareness campaign objective it's fun it's helpful I'm glad we've got it there are going to be some good use cases I think target is better than cap in most cases um across most [6:52] advertising to be honest but it's it's not that much of a game Cher what is a game Cher about this feature is is it being added to other campaign objectives now not within our ad accounts yet but I have heard of this frequency control section being added to the engagement campaign objective in other AD accounts it looks like meta is currently running a trial and I've also heard that should that test go well which I expect it to do so um that this frequency control section is then going to be rolled out to other campaign objectives like sales and leads and that is an absolute GameChanger being able to control the [7:28] frequency within the campaign objectives that the majority of of meta advertisers use most of the time sales and leads and what I'd recommend that would be huge that would help solve a lot of issues that Facebook advertisers run into things like we've already discussed ads being shown to a smaller group of people again and again and again uh too many times Well if you can set a cap or a target with those other campaign objectives you can prevent that from happening you can say no don't put my ads in front of people more than this many times um if you are using some of the Advantage Plus products U which I'd [8:01] often recommend one of the concerns that advertisers have about those is that they retarget too aggressively is and they put too much of the budget into warm audiences and not enough targeting cold audiences well if you say to meta look I only want you to put ads in front of people this many times yes they're still going to put ads in front of your warm audiences but they're not going to keep hammering them and putting ads in front of them again and again and again they're going to have to okay we've hit the the cap or the Target on those people we're now going to have to put [8:28] ads in front of um other people which by definition are going to be cold audiences and therefore is an Advertiser you can focus more on new customer acquisition which is obviously really important and something that a lot of advertisers want to have more control over well if this gets rolled out that is going to be a great way to do that so really really excited about that and I think one of the best use cases for that would be limited time offers sales where you want to let a lot of people know about your stuff over a short period of time you want those Impressions spread [8:58] thinly if you've got a new new product something you want to let people know about quite quickly this would be absolutely fantastic you wouldn't need to use you know a frequency cap in a sales campaign or or a leads campaign for you know all your different campaigns you could be selective you could be like yeah some of them we're going to use it like I just mentioned limited time offers stuff like that because we want to get the word out with others you wouldn't need to I know a lot of advertisers that are currently using awareness campaigns for things like uh new sales limited 3-day flash sales [9:25] 7-Day sales specifically for the frequency cap section so that can get added into other campaign um objectives and they could run sales instead that's definitely going to produce better results and uh and that is really exciting now just to quickly mention that this frequency control section even being added to the awareness campaign objective like I've demonstrated in this video that is still being rolled out itself so there's a good chance you won't have that in your ad account some of AD accounts have it um some don't just wanted to quickly mention that because I know when I talk about new features things added often people be [9:55] like where is this I can't find it it's just simply because it hasn't been added um to to your ad account yet now one of the ways in which this might change my approach to Facebook advertising is my omnipresent content strategy so previously we would use the awareness objective and we would use a cap we haven't yet experimented with this target option we definitely will I'm also really excited to use this to use the only presentes content strategy with other campaign objectives so things like the engagement objective once we get the frequency control added in there I think that could be a game Cher for that [10:25] strategy I expect engagement to perform better than awareness now if you have haven't already tried my on presentes content strategy you may well be missing out and if you want to find out more about it I've done a full tutorial here in this video that shows you how to create it uh it's literally a step-by-step walkth through it's by far the best strategy for certain types of businesses and if your business meets the criteria of where this would work really well for you you definitely want to give this a go so go ahead and check it out --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt