# Facebook Ad MISTAKES That DESTROY Your Results! Channel: Ben Heath Video: https://www.youtube.com/watch?v=2XXkZ4KzynQ Duration: 6 min Language: English Words: 1471 Transcript page: https://viewrankai.com/tools/youtube-transcript/2XXkZ4KzynQ --- [0:00] if you're not getting the results you want with your facebook ads and even making just one of the mistakes i'm going to talk about in this video could be the reason why i've seen hundreds of facebook advertisers make these mistakes even the experienced ones but the good news is that fixing them could take you from this to this a lot of these mistakes are easier to fix than you might think including the first one mistake number one giving up too early the facebook ad platform is masterful at using data with thousands of data points on every facebook and instagram user it can work out who to [0:28] advertise to how often even what time of day which means you get better results the more you advertise on facebook and the more data you generate in your ad account a lot of facebook advertisers quit just before their ad account matures to the point where it can deliver fantastic results for them just missing out like that is particularly painful to see also you have to remember that facebook ads is a skill like anything else it takes time to develop that skill you wouldn't start playing tennis today enter into a tournament this weekend not win any matches at that tournament and then declare that tennis doesn't work that would be ridiculous so [0:56] don't do the same thing with facebook ads in short the greatest rewards come to those who stick it out mistake number two not copying your competition this one might be a bit of a surprise but honestly the easiest way to succeed with facebook ads is to find someone else in your industry that is generating great results and model from what they're doing particularly when you're getting started here's how you do that open up the free facebook ad library tool select the appropriate location and then choose all ads from the ad category menu then enter the name of one of your competitors into the search field i'm [1:26] going to use digital marketer as an example this is a company that produces fantastic ad campaigns here you can see exactly how many ads they're running in that location and exactly what those ads look like you may have to try this with a few different competitors to find ones that are currently running ads but that's fine going through this process is certainly worth it to find ads that are performing well scroll down to ads that were launched at least six months ago ideally 12 plus months ago because if one of your competitors has been running the same ad for six months or 12 months or longer that ad must be [1:55] delivering great results for them otherwise they just wouldn't keep running it find an ad that you like the look of and then click see add details here you can see it all what they are offering in the ad the ad creative the primary text the headlines the call to action button everything you can even click on the call to action button and be taken through to your competitors landing page then you can simply model from what your competitors have done and create your own ads but before you jump on that i need to warn you about mistake number three mistake number three only copying your competition it might sound [2:20] like i'm contradicting myself here but i'm not you absolutely want to model from what your competitors are doing using the facebook ad live but if you want the best possible results at some point you need to take one step further and stand out from the crowd the easiest way to do that is to head back into facebook ad library and search for what people are doing in industries that are similar to yours try and find an ad creative type or an offer that looks like it's working well for them but isn't being used in your industry yet for example if no one is offering a monthly product subscription in your [2:45] industry but they are in similar industries that could be a fantastic competitive advantage mistake number four low add to landing page congruity if your facebook ads and landing pages don't have a similar look and feel you're in trouble your prospects will hit the back button if they feel like they haven't landed in the right place and that's disastrous for a number of reasons firstly those people obviously won't convert and you'll have wasted money advertising to them but even more importantly when people hit the back button that's a signal to facebook that your ads are below average quality and that's a big problem because facebook will charge you more to advertise if [3:15] facebook and instagram users aren't responding well to your apps fortunately this one is easy to fix using the same color scheme in your ads in your landing pages or using some of the same images or headlines usually does the trick mistake number five sticking with one ad format look we've all been there you find an ad format that works and you stick with it and that can work for a while but by limiting yourself to just image ads or just carousel ads you're missing out on a big opportunity the best results undoubtedly come from running a mix of ad formats simultaneously here's why you know how [3:43] they say different people learn things differently some learn visually others through listening it's the same with facebook ads some people are much more likely to engage with a carousel ad for others a video ad is more likely to grab their attention ideally your ad sets are going to have image ads video ads carousel ads slideshow ads etc all running at the same time it's extra effort but it's worth it mistake number six ignoring ad frequency have you ever seen an ad so often that you get sick of it my advice is to not be that advertiser you don't want to subject your audience to that if you do your [4:11] results are going to drop off very quickly facebook makes it really easy to avoid this mistake as well in your ad account select the delivery column preset then take a look at the frequency column frequency is the average number of times that someone within your audience has seen your ads a general rule is to make sure your frequency number doesn't go above 2.5 when you're targeting cold audiences this will of course vary depending on your industry and how interesting your ad creative is so my recommendation is to introduce new ads into your campaign when your ads reach the 2 to 2.5 frequency market that helps keep things fresh mistake number [4:41] seven not sitting still this mistake is one of the easiest to make but it has such a detrimental impact on your results facebook ad campaigns perform best when they are stable when you first launch a campaign or ad set you'll see it go into the learning phase during the learning phase facebook is trying to work out how to best deliver your ads to get you the best possible results things like who to advertise to what time of day how often even which placement option are all being tested if you are constantly tweaking things and making adjustments to your ad campaigns facebook can't optimize properly and you [5:10] won't get out of the learning phase of course you will need to adjust your facebook ad campaigns for all sorts of reasons but patience is key here it's best to not make changes more often than once every seven days mistake number eight advertising blind nothing you do on facebook will matter if you can't track your results not only do you need to be able to see what return on ad spend you're generating you also need to be able to see which ads targeting options etc are delivering the best results so that you can make adjustments and optimize your campaigns you need to start by setting up and installing the [5:38] facebook pixel but in a post ios 14 world tracking results is more difficult and just installing the facebook pixel is not enough you also need to take a couple of extra steps such as verifying your domain and configuring your web events in aggregated event measurement now i know that might sound super complicated but i make it really easy for you and show you exactly how to set it all up step by step here it is well worth taking a bit of time to make sure you've got your tracking set up properly by doing so you'll already be ahead of 90 of your competition --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt