# 3 Keys To Selling on Facebook

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=1wkuLVGnI8s
Duration: 12 min
Language: English
Words: 2682
Transcript page: https://viewrankai.com/tools/youtube-transcript/1wkuLVGnI8s

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[0:00] hi guys it's been Heath from lead guru and in this video I'm gonna give you three keys to selling on Facebook now before I get into those three keys to selling on Facebook I want to quickly mentioned that at the end of this video and be talking about a couple of free things free facebook advertising resources that I think you're going to be very very interested in so make sure you stick around to the end a video for those but with that said let's get into it okay three keys to selling on Facebook so the first one is probably not that you would recommend probably not one that you would expect and that

[0:30] you want to make your average customer value as high as you can possibly make it now you might be thinking hang on a minute this is keys to selling on Facebook you know how does that bridge customer value play into that here's why it's important on average each customer is worth to your business the more you can afford to pay to acquire that customer so let me give you an example let's say you're an e-commerce business and you sell one $20 product okay if the only thing you offer is one $20 product you can probably only afford to pay seven eight dollars something in advance to acquire a new customer and it'd still

[1:07] be profitable for you above seven or eight dollars per new customer acquired this just it's just too expensive you're not gonna make any money on those customers okay and achieving a seven or eight dollar cost per purchase cost per new customer acquired on Facebook at scale over a consistent time period is really really difficult to do but let's take that same you commerce business and let's say that you've got a really good email follow-up sequence after they buy that first product let's say you've got upsells let's say you've got you know cross sellers in two different slightly different niches that you operate in and all that sort of stuff to really

[1:40] increase your average Esprit value so that you know that on average and this might take a bit of time on will be immediately but you know that on average instead of customers being worth $20 only to your business they're worth let's say eighty dollars over the first six months you know maybe you could add a subscription product eccentric cetera now if you know that a customer is worth $80 to where's the set of 20 where you can port you could afford to pay a lot more than seven or eight dollars to acquire a new customer you might be able to pay thirty thirty-five dollars twenty-five dollars whatever it happens

[2:10] to be for your business and your number to acquire a new customer and acquiring a new customer for let's say $30.00 is so much easier and much more scalable than acquiring a customer for seven or eight dollars because as you try and reaching more people your costs are going to increasing cetera et cetera so as their Facebook Ads agency owner I love it when I talk to a prospect and they say something on lines of oh each customer is worth $15,000 to us $20,000 to us that's brilliant because I know that if we get them one customer that's probably gonna pay for an entire month's advertising depending obviously on what

[2:42] their budget is and you can get them a couple of customers gonna pay for more than that so the the chances that you're going to generate a fantastic return on adspend when average customer value its value is really really high it's much greater than when it's lower okay so obviously making your average customer value as high as possible can be putting your prices up that can be part of it but it's not always the complete answer it can also be what I just mentioned in terms of can you upsell products can you add a subscription set up to your thing you know you want to find ways how can I

[3:14] get more money out of customers that I've already got then you're not in a bad way you know you're only gonna get more money out of them if you deliver more value so it's not sort of like a cynical business owner trying to take their money but it's how can I deliver more value charge more increase than average customer value it'll make everything about my business much more sustainable in the long run because I'll be able to pay more to acquire a new customer so make your average customer value as high as possible not one of the most people think but it allows you to pay more and if you can pay more than

[3:41] other people you will always be able to advertise on the platform and generate a profit okay number two is to make sure that whatever key well key to selling on Facebook number two I should say is to make sure that whatever you're offering is different or new or better in some way than the standard in the industry okay you shouldn't forget that when you're advertising on Facebook you are advertising to real people and they're gonna make logical decisions should they buy what you're offering is it better than what they can get elsewhere or is it better price than where they can get elsewhere a lot of people seem to think

[4:17] that's interesting that if I get the ad campaign up on Facebook if the targeting is right and the ad craters right it'll work that's not true what you're offering is really important and people do buy new and different they buy better than what else is available and a lot of the times that can be really difficult to do so you might be thinking well there's no way I could innovate on this product and make you better sometimes you can if that's an option great what could you add to the product how could you improve the product or service so that it's substantially better than what else is

[4:43] what's offered elsewhere that would be a really good place to start but Leslie you can't do that well perhaps you could offer something like a finance package perhaps in your industry people don't offer finance packages they just ask for a bigger payment upfront and a lot of people can't afford that perhaps you can offer finance package which gives you a competitive advantage that could be a great way to differentiate yourself and perhaps you could win on price price does matter you know this is one business owner that'll work with really well he's a great guy and for at least a year he was absolutely obsessed with reducing

[5:15] his cost per purchase from a pound and to seven pound because at his price point which was very very competitive it he was coming in at a price point under a lot of his competitors he could make a nice profit at seven pounds but at eight pounds it was really close to what he was trying to do loads of volume and make raises operating off razor thin margins get a nice little bit of profit of seven pounds but at eight pounds that he didn't and he was really really struggling obsessed with getting this you know cost of purchase lower lower low on Facebook and I sort of took a

[5:46] look at his business and we did some consulting with him and things like that and we analyzed it and he was manufacturing his product in Germany and I think he was paying something like 21 pounds per unit in cost getting manufactured and we sort of took a look at his numbers and I thought instead of obsessing and and working with loads of people and getting putting in loads of time and money and effort into reducing your cost for perch on Facebook from 8 pounds down to 7 pounds you could get on on a plane go to China or Vietnam get this product instead of being manufactured for 21 pound unit in

[6:18] Germany you could probably have manufactured for 6 or 7 pounds let's say 10 and a maximum in China and then worrying about getting that tiny little bit off of that pound on cost per purchase on Facebook and it's not a concern at all because you've made such a bigger difference to your to your business by reducing York per unit in your cost of goods goods sold so that you're much more profitable so what was that story trying to tell you it was about price is there a way that you could manufacture a product or get a product or offer a service for a much lower price than your competitors

[6:55] what's standardly available and still make a nice profit on it in that example it would be stop manufacturing this in Germany and operating with razor thin margins going manufacture it somewhere far less expensive and you should make a lot more profit as a result and again these are three keys to selling on Facebook that's what this video is all about it's selling on Facebook and being able to offer a lower price having that competitive advantage over your competitors is one of the absolute best ways to sell on Facebook I said doesn't have to be price you could innovate on the product you could offer a finance

[7:26] package there's lots of different options to create something new and different or better but price one of them okay and then the third and final key to selling on Facebook that I want to mention is to focus on your ad creative so a lot of Facebook advertisers get in get the impression and I think this is probably caused by a lot of the material that people like myself release Facebook advertising experts talk about targeting they talk about various settings you need to use in your Facebook ad campaign and these things are important if you don't have these rights your Facebook ad campaigns are very unlikely to succeed and deliver

[8:01] great results but but in my opinion after what are you what you're actually offering which is always the most important the ad creative is the most important part of the campaign itself and this makes sense because your ad creative is the part that your prospects are actually going to see that's what's put in front of people that's what's going to make the impression that's what's going to convince them to click through to a website to buy to inquire to become a lead whatever it is that you want people to do it's the ad creative so let's say for example you're not seeing results but you know you've got a

[8:31] great offer you've got a perhaps a new or different product you're way better on price and everyone now something on those lines and you've got your campaign set up quite well perhaps you've been through some teachers perhaps you've been through one of my courses and you've seen okay I know this is how you set up a campaign we're targeting look-alikes based off previous purchases we've got you know all the settings we're using the convert objective we've got all that set up right but this just isn't landing it's not generating the results that we would expect it's probably your ad creative so as a Facebook Ads agency we spend more

[9:00] time creating and testing new ad creator than anything else we will test videos we watch as carousel slide shows many different images little animated slide to appreciate the presense the Facebook lots of different formats different and creative that's really really important because ad creative is the plant that people see is what's gonna convince people to take action so I think you should be willing to test twenty thirty maybe more different meters of creative to find something that works really well for business you should want to be willing to put some money behind it you know if you're looking to spend ten thousand dollars a hundred thousand

[9:38] dollars on a Facebook ad campaign hoping it works well and you can scale it why wouldn't you hire a videographer that for the day for a thousand dollars a lot of who don't want to spend on making sure that that creator is really really good and a videographer or a photographer or professional video editor or son are these people cost money then it can be well well worth it so I take a small section of your budget whatever you're gonna spend on your Facebook ad campaign I put into making your ad creative that much better it could be a graphic designer for example okay so beginning it video I mentioned a

[10:05] couple of free and Facebook advertising resources there's gonna talk about we talked about those now the first is my Facebook Ads mastermind group this is a free Facebook group fantastic community it's got more than 18 thousand members and it's my facebook group and anyone can join you can ask questions there's you'll get tons of people giving you feedback more than willing to help out so if you're looking for better results with Facebook and advertising I strongly recommend you join strongly recommend you get involved fantastic community there'll be a link in the video description I'll just click on that I'll accept the request and I will see you on

[10:37] the other side on the inside the next free thing is my five-part Facebook an ad template this is something you can download for free again there'll be another link in the video description and this Facebook ad template includes some the best performing ads that I've created for our clients in a number of different industries we have broken each ad down into its component parts to explain what we've included and why so you can model from those ads if you look at the better a spring Capitan I think I would strongly recommend you go ahead and grab that and then finally just for a go wanna quickly mentioned our Facebook

[11:07] advertising services so my company lead guru is the Facebook advertising agency we create manage and optimize Facebook ad campaigns or for our clients so if you're spending more than three thousand dollars a month or looking to spend more than three thousand dollars a month I'd love to have a quick chat with you you can book a free phone call how'd you meet that criteria with me again there'll be a link in the video description below and this is no obligation it's not you know it's very very casual we can just talk about I can find out a bit more information about your business I can explain how we work

[11:39] and we can basically see if we'd be a good fit and if we can help you get better results from your Facebook Ads which if you've been doing it by yourself to this point and working with a fresh new agency will almost certainly help improve your results which could mean really really big things for your business okay if you enjoyed this video please subscribe to the channel click the little Bell notification when you do to make sure that you receive notifications whenever at least a new video releases Facebook advertising we're late to content all the time please give a thumbs up comment below to let me know if you enjoyed it if you've

[12:05] got any questions about any of these keys to selling on Facebook then go ahead and make sure you pop those in the comments below I do answer all the comments so I will get to it at some point okay thanks a lot guys

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