# Stop Building AI Software. Sell to Main Street Instead.

Channel: The Boring Marketer
Video: https://www.youtube.com/watch?v=-JienW-k_1o
Duration: 36 min
Language: English
Words: 6391
Transcript page: https://viewrankai.com/tools/youtube-transcript/-JienW-k_1o

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[0:00] Everyone's building these AI products for each other. Meanwhile, the roofer's paying $228 a lead to send somebody to a page that leaks. There's 36.2 million small businesses in the USA. Few people are selling to them. Nobody's DMing the septic guy. Now it's you and your coding agent. So, I actually did this for 11 different local sites. Zero actually had a traffic problem. And I want to show you what was created with zero expertise in design and copywriting and funnel building. [music] Okay, I want to show you exactly how I would start an AI marketing services business that sells to boring local businesses. We're going to walk through

[0:39] exactly how, what niches to target, what to sell, how to define your offer, how to find and pitch clients with AI agents, and how to build the work in hours instead of days or weeks. This is really about finding a scalable offer and a clear opportunity that you can use AI to go and start, deliver, and scale. So, I call this the AI services master class, and it's all about how to sell AI to Main Street boring businesses. How can you get more customers with AI, and how can you sell this as a service? So, the reason why I think this is such a big opportunity is because everyone's

[1:22] trying to create software. Software's getting disrupted. It's easy to copy. And I actually think that one of the best opportunities is building solutions and services for the roofer down the street. Their jobs are worth, you know, 15, 20,000 dollars, and they just want the phone to ring. In the past, to provide that service, you had to hire a bunch of people. You had to figure out how to execute services. And I've run multiple agencies, and I've sold millions of dollars in agency services

[1:55] to businesses just like this. All right, so let's just take a step back. Why Main Street? Why boring local businesses? Why is this such a good opportunity? It's huge. There's 36.2 million small businesses in the USA. That's just in the US. Think about global, even more. 57% of these businesses say reaching customers is their biggest problem. That's the problem. They want the phone to ring. They want more business. They want more booked jobs. They don't want AI automation. They want revenue and profit and money in the bank. So, 19.8% of US businesses use AI at all. And if you've talked to your normal friends or, you know, if you walk up and down Main

[2:46] Street and you ask them how they're using AI, they're not using it how we are. We're in a little bubble here in the AI world on X communities that we're in and all of that. And you know, these folks have barely scratched the surface. They might send a prompt to chat GPT. There's no context. They don't know what good looks like. They don't know how to ask the right questions. They don't even know how to, you know, do the basics like schedule things and stuff like that in their AI models. Let alone, you know, build websites, optimize it for conversions, you know, all of these different things that often times feel

[3:25] like basics to us. So, there's a huge opportunity. And you know, maybe 0.001% of these of the 19.8% have the ability to use these models and tools like we do. We're in this bubble, you know, everyone when you open up X and you look at your timeline, everyone's talking about, you know, it's over. Like there's no businesses

[3:50] left to start. There's no moats anymore. You know, people become consumed with what's on their timeline. They see these crazy demos about cloud code agents, MCPs, vibe coding, etc. And they're all kind of selling to each other. Meanwhile, like I said, Main Street, they just want their phone to ring. They don't even know this world exists that we're in every day and we feel like it's all around us, right? So, let's escape the bubble a little bit. And my recommendation would be, hey, go talk to some normal friends. Go call up 10 uh local businesses or walk in their door and ask them how they use AI. Ask them

[4:26] about AI agents. And I would bet that, you know, very few even know what they are. They've probably heard of them, but they have no idea how they could apply them to their company. The problem with most advice I see around this for people wanting to start an AI services business is that, you know, they make it sound way too AI. And the the market sophistication and their understanding of this space is extremely nascent and Okay, so here's the whole idea. Number one, find a boring business with big tickets and bad marketing. Two, don't

[4:59] sell it as AI. Sell more booked jobs. Three, build a funnel with agents in days. We're going to get more into what I mean by that. And then four, create a loop where you can test and offer improvements uh every week. All right. So, there's been kind of five eras of of local marketing services here that uh I want to talk about. You know, you have the old school days with Yellow Pages, you buy an ad, maybe your phone will ring. You can't really track it. You know, this isn't the digital era. Next, you have websites. And uh you know, within that era, there's huge opportunity, too, right? Like building

[5:37] websites for local businesses, people still do it the old school way. That was like a brochure. And basically a form that nobody answered. Um that turned into all these agencies retainers and reports and dashboards and stuff like that. Um and that's been going on for a while. AI has started to disrupt it, but AI to a lot of people for quite some time is like chatbots or, you know, automations and and things like that. And I think that most people I've talked to in my community have actually kind of struggled, you know, going and finding their place in the market and consistently growing it and getting customers. So, I want to change

[6:14] the thinking a little bit around what we're going to offer, how we're going to talk about it. So, if you think about a local business, you know, they've been pitched for, you know, SEO services or ad services or, you know, now automation services and and things like that quite a bit. So, you need something that feels new and and different. So, I want to talk about, you know, building funnels and going to the local business and saying, "Hey, you know, I want to help you convert more of the website traffic and the phone calls that you get into book jobs." So, each era has made it

[6:45] cheaper to kind of reach a customer and and harder to stand out. Um so, we're going to talk about how funnels can can help you do that. Now, a little more detail on boring businesses and why they're good clients. Um big ticket. So, a roof on average costs $32,000, all right? If you can help a roofing company, for example, get one client, uh you know, every 6 months or every quarter or something like that, that's a massive impact to a business and it's much easier to justify your fees. Don't go try to get, you know, direct-to-consumer e-commerce clients or SaaS clients or something like that. You

[7:25] need to go for these big ticket types of customers. Uh they're easier to help, there's more opportunity to help them, and then again, you can generate a stronger ROI, which is going to make it much harder for that customer to ever leave you. Um the demand exists, so nobody needs convincing uh when the ceiling leaks, you know? So, you have to do a little bit better than the other companies, the other service providers, etc. Um, that

[7:52] are helping these these businesses out. Um, so you're not trying to educate the market and uh you know, teach them about something new uh that has a lengthy funnel, you know? If somebody uh has a leak in their in their home, like they're ready to buy. They just want to find uh the one that can, you know, give them a quote quickly, that they can trust, that you know, has a good presence, that makes all that easy. Um, and you know, the marketing is bad. At only 18% of SMBs feel confident that their marketing's working how it should today. So, again, if you look at the

[8:26] bubble, few people are selling to them. Uh everyone's trying to sell to, you know, the sexy AI company. They're selling to the SaaS founders and and things like that. So, owners are changing. Over half of owners are 55-plus and 6 million businesses are going to change hands by 2035. So, the younger generation that does have a little bit more familiarity with, you know, digital and the importance and stuff like that is going to start taking

[8:51] over these businesses. They already are. Um, trust compounds. Uh you know, one great job with a roofing company, like you need one case study and uh you can get multiple referrals. You can, you know, easily kind of narrow in to that niche. All right? So, you know, nobody's DMing the septic guy. Uh again, don't be the AI expert, be the AI expert or be the guy who helps garage floor companies in the Southeast get more book jobs or turn the website traffic they already get into a phone that rings. Uh something

[9:24] along those lines. So, when I when I think about like picking a niche, um you know, there's a few different uh layers, a few different filters that I'd like to think about. Number one is ticket size. We already talked about that. Number two is urgency. We don't want to have to educate the market. We want to do a little bit better than the competition and figure out how we can siphon off a few of these in-demand services that have high tickets that are already going to get booked and fulfilled in the

[9:51] market and funnel them to our customer. So, lead value versus lead cost. You know, it should be lower cost to get a lead than it is the value of that lead. The higher the ticket, the better they convert, the more ROI and difference you're going to see there. Weak online competition, beautiful thing. If you know how to use AI, you can go and analyze what niches in what local markets have weak competition online. Think about it. Like you could you could build a list of 50 cities with, you know, over 300,000 people and you could quickly go and analyze all the websites across, you know, 10 different niches to find which

[10:32] ones have weak digital competition pretty quick. We want to find businesses that are owner-run, easier to get in contact with the decision-maker. They have a crew of two to 20 people. This is just kind of like a filter that helps us find businesses that are doing real revenue and could afford our services. Okay. So, uh go one door down from the obvious. This

[10:55] is another great piece of advice. Everybody when they want to go and, you know, sell into Main Street, they think about plumbing and HVAC. Those are the two that everyone always kind of goes after and they're also the most competitive and the most crowded. So, go one door down. Think about, you know, garage floor coatings, hardscapes, sauna and cold plunge installation, landscape lighting, emergency restoration services, sports car and artificial turf installation. There's all kinds out there that that you can go and find if you dig for it. So, unglamorous big-ticket items, roofing, foundations and crawl spaces, waterproofing, chimney services, septic services, commercial refrigeration, hood cleaning, fleet

[11:37] repair, um med spas, orthodontics, dental implants, veterinarians. Skip the restaurants, the retail, those are low ticket, um and and franchises as a lot of the buyer decisions are made at the corporate level, and it's a little bit harder for you to get in touch with the decision maker. So, find a niche inside a niche. So, high-end pools, customers kept asking about saunas. Saunas, $3,000 wholesale, $10,000 installed. Nobody's marketing it well, that's the opening. So, you can go to a pool company, you can say, "Hey, you know, I can help you uh build a funnel and a digital experience to, you know, sell this additional service or something like

[12:17] that." Think outside of the box, um and that could just be the opening that you're looking for. Again, don't sell AI, sell the result. Owners buy a phone that rings and a calendar that fills. So, the pitch is never the tool. Don't say, "I'm going to give you an AI marketing automation or an AI marketing evaluation." Say, "You know, I'm going to help you find where you can get more booked jobs from the website traffic that you already get today. You don't have to spend any more

[12:42] in ads." Uh not, "We'll be able to build you a chatbot that replies to customer service requests." Say, "I make sure every missed call that you get gets a reply in under a minute." Don't say, "I build you a new website." Say, "I build you a funnel for your website that makes your slow months full." So, talk in terms of benefits and results, not the features and the things that, you know, you're interested in. The business owner

[13:07] doesn't really care about any of those. Um another tip, write in the customer's words. So, plain words they convert twice as well as complicated stuff. So, pages written at a fifth to seventh grade reading level um convert at 11.1% versus 5.3% if they sound like a professional. So, like hydrostatic pressure remediation, no. Water in my basement every time it rains. So, when you think about building a funnel for a client and, you know, building out a better, higher converting website, landing page, digital experience, follow-up texts and emails, always talk in the customer's language

[13:47] and dumb it down. So, why funnels? Why do we want to think about funnels and not ads and SEO? So, what is a funnel? You've probably been through a funnel before. If you've ever clicked an ad from somebody like, you know, Alex Hormozi and he's giving you a free template or an SOP or whatever, you're on his email list. He's given you a value exchange. You've entered your information to receive something of

[14:08] value. So, you've clicked an ad, you've seen an offer, which is typically on an optimized landing page. Then you're taken to a success page that might, you know, have you book a call on a calendar or purchase an entry-level item or something like that. Then you're in a follow-up sequence and then perhaps you convert. These are the types of systems that we want to sell and install for these boring, high-ticket, local businesses. So, it's not SEO and it's not ads. Again, business owners are inundated with this stuff. How different of a pitch can you actually give if you're trying to sell

[14:46] traffic? You know, can you really stand out as a service provider there? I personally think that it's much easier to stand out selling funnels. All right. You know, search is shifting. We all know that. You know, a lot of customers are using AI now to find local businesses. You know, these are showing up in Google results. Fewer clicks make the page that catches them matter more and not less. So, you know, if there's fewer clicks on the journey to get to the website, to get to the page, we have to have much more powerful offers and copywriting and mechanisms to capture that individual into our funnel. So, four things landed

[15:28] at the same time here. You know, funnels used to take a long time and a lot of money to build. So, building out all of these email sequences and conversion optimized pages, landing pages, success pages, thank you pages, writing the copy for all of them. That used to cost $15 to $20,000 to pay like a director response consultant to do something like that. But, you know,

[15:52] coding agents can now build the work. They can build the pages, the emails, the tracking. Creative's nearly free. Job photos, before and afters, ads, you can use image models for a lot of this stuff, too. Testing's cheap. If they're cheap to build, they're cheap to test, they're cheap to optimize. And Main Street hasn't moved. Nine in 10 agencies use AI, fewer than one in five businesses do. So, these four forces converging is why I think funnels are a

[16:16] great AI service offer. All right. And the beautiful thing is now today, you don't have to be an expert to build a world-class funnel. That's kind of what the product boringfunnels.com that I've built offers. Imagine there's a roofer or a plumber or something like that. Here's some different types of funnels that you can offer. The free check. So, you know, you click an ad, you go to a page, you've got kind of a free assessment that you build for a client. So, hey, let's do your free roofing check. It

[16:46] takes 5 minutes, something like that. The instant price. If it's a urgent service, they want to get a result and a quote right away. Maybe there's a funnel where you have a landing page, someone can upload their photos. You have an AI in the background analyze the job and give them an instant and

[17:03] accurate quote. The price first step. You know, same thing. The quiz. Which option is right for me? The explainer video for $10,000 plus decisions, also known as a video sales letter or a VSL. Typically, Yeah, looks like you get a free checklist. On the thank you page, there's an owner driven video explaining how they're different, how they can help, why they should send somebody out to your house to give you a customized quote, how they're different, what the benefits are, and then you need a follow up machine. SMS, emails, retargeting, things like that. Every funnel needs to continue to try to make the sale to people who

[17:40] have not completed that conversion action that we're trying to get to. So, you know, I've got some studies in boringfunnels.com that break down exactly what these funnels look like. Shows you how to do the free check well. Same thing with the instant price, check out LeafFilter. The price first step is a $99 offer that pays for the ads. That's also known as a tripwire or a

[18:03] liquidation offer. Check out how Mr. Rooter does it. The quiz, I like to also escape kind of the world of only looking at other boring local businesses when I analyze funnels in boringfunnels.com. I've learned a lot from old school direct response marketers, people who sell info, people who sell education, direct to consumer marketers, and you can kind of see how they're structuring pages and offers and how they're converting traffic and apply them here. So, an agent, you know, it builds what you ask for it if you use Claude code or Codex. It won't tell you what to ask for and that's kind of why I

[18:42] built boringfunnels.com. It helps your agent pick the right funnel for the business from real ones that are running, deconstructed, and build it in a couple prompts on behalf of a client if you're servicing clients or even for your own business. So, it really democratizes that funnel building knowledge that helps people convert the traffic they're getting into customers who are ready to

[19:08] buy or who click buy. Um, break down all of these funnels across the internet and you can connect your agent to that library via an MCP and it can search it. It can access it. It can see the components, see the design styles, the formats, the copywriting. So that, you know, when you build something, uh, there's not back and forth and you're trying to go research copy and figure out how to construct all this. Um, it just does it

[19:35] for you. Okay, so, uh, what do you charge? Where's the arbitrage? Um, you know, owners, they pay agency prices for the result. You deliver it at software cost. This is the beauty of AI services. Um, you know, you can use the AI in the background and you can sell and, uh, replace, you know, labor costs essentially, um, and charge agency prices for the result. And, um,

[20:04] it's a beautiful thing, you know? The customer, they'll happily pay $3,000, uh, for an installation of a funnel with a $1,500 a month retainer if you can help them get these $20,000 jobs, right? Like, the math easily works out. What it costs you, it costs you agents, it costs you if you if you use something like boringfunnels.com, uh, you know, $299 a year, uh, to access the library and the MCP. That works out to, you know, 20-some odd dollars a month, uh, and it gets smarter every single week as new funnels are being added. Um, and then, you know, a few cents and images once you connect your,

[20:44] uh, API key so that boringfunnels can create, um, you know, client-ready images for the funnels and the landing pages and the websites and assets that you build and and your time. The market still prices this like it takes a team. So, back in the day, like I said, you had a strategist, a copywriter, a designer, a developer. It was 10 to 20,000 dollars to get, uh, a great funnel or a website for a local business and it took four to six weeks. Now it's you and your coding agent, uh maybe it's a few hours, maybe it's a few days if you, you know, show the client and they

[21:16] want to make changes or something like that. You do some custom integrations. Um again, and it's, you know, pennies on the dollar compared to what it used to be. So, how I recommend is, you know, pricing in three layers. So, number one, you sell an install for $2,500 to $5,000 to you install one of these funnels. So, um later you could even think about a share of the upside, which is an interesting way to scale your business and price based on success. So, you have five clients, um you know, you do $1,500 a month retainers per client, a $7,500 a month. Um you have the opportunity to go

[21:51] out across the country and you're not geographically limit limited to your backyard. You can target multiple cities uh offering the service for the niche that you select. All right. So, you know, price on what the job is worth, never your hours, promise the work, not the money. Uh a lot of people ask me this question. They're like, "Hey, how do I start with no experience?" Well, your goal is to just go get one good case study. So, you know, don't don't get so caught up on like pricing and stuff if it's your time and tokens and something like, you know, Boring Funnels Pro, um go and do a

[22:26] couple free funnels, get some case studies, uh get to know the industry, the client, the challenges, um and then go and start charging. Uh keep it simple. Uh remember, it doesn't take hiring a big team and finding people to get this done anymore. It's it's some of your time and, um you know, some basic tools um that

[22:45] allow you to get started. So, try that. Okay. Uh finding and pitching clients. So, um you know, you can think about sort of three different files um or systems here. Uh a scorecard. So, you have a scorecard of who you're going to call. You're kind of ranking the niches and the businesses based on bad marketing, like I said. So, think of this is just like a gap analysis. All right? Um, you know, go and find the local business websites, scrape their websites, uh, have your agent analyze it against, you know, the funnels and find

[23:20] what the gaps are. Um, you know, your offers. So, how are you positioning and how are you selling your offer and, uh, kind of track what's working and what's not, um, here in in your MD files. Just go and log every call that you have, uh, upload the transcript to your agent. It can learn and get smarter over time and help you refine your pitch, who you're going

[23:39] after, and all that. So, again, scrape 100, uh, companies in one city or a couple different cities. Uh, have your agent walk the site and audit them. Um, you know, create an example of the funnel uh, in their brand. Uh, find the owner. Uh, do a video, a Loom, something like that, uh, you know, with with a voiceover or of you kind of narrating it. Uh, do a presentation over a 15-minute call and say, "Hey, I can install this for you. Um, you know, here's what it did last time I did it for, you know, the other roofing company in, you know, this city." And that's your free case study

[24:16] or whatever, uh, that I said you should go and gather, uh, to help your own sales funnel. Uh, going out and going over Google Maps with Appify. Um, you can look at your state's licensing board, trade associations, ad libraries. Ad libraries are awesome. Who's advertising in, you know, the roofing or the septic or the commercial hood cleaning market? Uh, they're already spending money on ads, so you can say, "Hey, I see you're spending a lot of money on ads. Um, let me help you convert more of that traffic into customers." Um, you can also do the old-school approach by going and getting like your local high-end cities

[24:52] magazines. Whoever's buying full-page ad ads in there is spending 10 or 15 or 20,000 dollars for an ad like that. So, they're willing to invest in marketing. They're probably spending a good amount multiple six figures in ads per year. Um so, help them get more out of that investment. That's what a funnel is all about. All right. So, here's a prompt that you can use. You're a sourcing analyst for an agency that builds

[25:15] funnels for businesses in this metro. Keep businesses with 50 plus reviews at 4.2 stars or better and owner who still runs it and a crew of two to 20. Note the site whether they run Google or meta ads and any sign that they're growing. Rank them by fit. Mark every inference as an inference. Go through the websites, you know, find the gaps. Open the site. Uh you're a homeowner with a

[25:35] problem who wants a price and a time. How long does it take you to find the phone number and a way to book? A clear Is there a clear offer? A price first step? What happens after the form? So, list what stops you from booking first. So, um I actually did this for 11 different local sites in my city, which is Charlotte, North Carolina. Nine had no email capture. Eight had no price first step like hey a $79, you know, roofing audit or something like that. Nine had issues with uh their phone problems and zero actually had

[26:07] traffic problems. They were running ads. They were, you know, showing up on, you know, the the first page for uh SEO and they had good positions in map packs. So, it's not really that painful of a problem. The painful problem is the conversions and the sales. Okay. So, um the audit, your ammunition. Uh you're going to get a lot of data from that audit. You need to craft it uh into something that, you know, you can go and pitch to the business owner. Um so, you know, build out the funnel in their brand marked as a proposal with a link that you can send. You should walk

[26:41] them through it and say you can deploy it for them quickly. Um fast in 24 hours, 48 hours. And, you know, it's there to uh talk in the customer's language. It's there to make sure they have a a clear offer, a way to get in touch with you, fast follow-up sequences, things like that done for you.

[27:02] All right. Um finding the owner, you know, license records, Better Business Bureau, you know, put that to work and then, you know, verify before you send it out to to the list. Again, like I said, make a personal video and figure out how you can scale that. You know, once you find your formula for the personal video and finding, you know, the business owner emails and you build your pitch, automate the scraping and the gap analysis and you start sending this out to, you know, 100

[27:35] different businesses a day. I think that that's a very interesting way to scale up your own lead generation. And you could even be transparent, say, "Hey, this is my funnel. I want to build something like this for you." Okay, make the first email count. You know, booking an inspection took me four taps on your website and informed no reply. I rebuilt the page around free inspection in your brand. Here's a look at Here's the look. Is this worth 15 minutes of your time? You know, so that's how you can approach people

[28:04] in the first email. Okay, so we're going to get to a funnel for a roofing company here in just a minute that I built with Boring Funnels. So, what you want to know is how many leads are you getting a month? How many become jobs? What's a job worth? Do the math out loud and, you know, offer the install. So, they see their own numbers in their own business working better

[28:27] with your help. So, I'm just going to hop in and show you this deep dive here. Okay, so I built out a funnel for a a fake company that I invented called Keystone Roofing. And I said, "Hey, there's a roofer in Kansas City. They they 60 to 80 leads a month. they close about one in six. So, I had an agent uh, impersonate the owner and answer different questions. And I want to show you um, you know, what was created um, with zero expertise in design and copywriting and funnel building. Um, uh, went out and did some research and um, you know, every uh, company promises a

[29:08] free inspection. Nobody commits to a reply time. Nobody uh, follows up after the estimate. Uh, was your assumption. The headline took that open ground. Uh, get a quote in one minute and you don't have to wait for a callback. Uh, make the reply the offer. Three short booking steps. A text back within a minute. The

[29:24] estimator confirms the same day. Um, within forums, uh, there was a common pain about half a dozen calls to contractors to get one return to call. Um, but, you know, that's voice of customer and we're addressing that on the first screen of the funnel. Move three, follow the estimate, not just the lead. The owner's leak uh, was after the estimate. So, the funnel keeps going past it. Your estimate explained every line of the price. Five questions ask every roofer. So, we're offering

[29:50] transparency and trust building here. Uh, Boring Funnels Pro is offering that to this build. So, the prompt here uh, that got this started is I run Keystone Roofing in Kansas City. A full roof replacement averages about $14,000 and we do storm and leak repairs. We've been in business for 22 years. We have a 4.7 on Google.

[30:12] Uh, we get X number of leads per month. Our website um, and door hangers uh, after storms help us. We close only one in six. We're slow to call back, etc. So, um, you know, this is some of the data uh, that uh, that the prompt uh, takes in. So, then the agent gets to work um, and it goes and does a bunch of research, finds the voice of customer, um, the gaps in the market, uh, and what kind of positioning we should take with

[30:41] our offer. And then after that, it's going Boring Funnels Pro starts the design, looks, copy, and the the layout in the funnel all optimized for conversion. All right, so um what a user gets here is look options that they can go and pick um for for their customer. It referenced multiple local advertisers in here. It looked through the breakdowns like this that I have in the library. It analyzed LeafHome, Bay Crawl Space, and Sunrun in terms of what Keystone should include

[31:19] in their funnel. All right, so and then here's why it made the decisions that it did. So the the fake owner agent selected this look, which is a good look. It addresses the gaps and things, the voice of customer language. Again, no additional prompts beyond the first one. Um so it created a quiz, even created all the images for it. How old

[31:46] your roof? It's got four quick questions. The user can confirm it. Excuse me, and then um it confirms the exact day and time in writing and someone can add it to their calendar. Now, the only thing that you would need to do if you were doing this for a business is just connect it to, you know, the existing systems that they have, their CRM, something like that. But all the logic and everything is built out and you don't have to worry about designing a great landing page, designing the offer, the positioning,

[32:18] the different mechanisms of the funnel. All right, so again, you can log in and and check this whole breakdown out. You can read the emails um that send as the follow-up to this funnel and why they were created. And really the only thing that would be needed here um is a real story or uh real social proof integrated and Boring Funnels calls out, you know, what's needed to uh

[32:46] to get that done. Um so yeah, and uh another thing you can do is you can copy the full kind of briefs um here uh for free uh whether you want to build something new with your coding agent, improve an existing page, copy or audit a site. So, you could select this, you could go and scrape the Boring Businesses, you could select audit my site, you could run it through this prompt, you just copy it um and it'll do a full breakdown and and find um all the information and use its logic

[33:16] to uh to create something like this. This is powerful. Uh ad spend, let's say they spend 9K a month, they get, you know, 40 leads. Um if you help them get more booked inspections, um that's going to help them sell more roofs and uh you know, clearly, uh that's a lot of value when you're selling $32,000 roofs. So, these kind of mechanisms and implementing them for clients are a no-brainer. Uh again, better funnels, better offers, better copy, more persuasive design, layouts, structuring those together into steps that lead the customer through the journey, that's going to get them on the phone or get a tech out to their house. It's that

[33:57] simple and you don't have to be an expert with boringfunnels.com. Um so, if leads go up and booked jobs don't, the problem's the phone, not the funnel. Fix the follow-up first. Um I've seen this go wrong. People try to you know, target too many niches at once. Um they try to sell AI, their outreach is creepy, etc. Um you know, test and learn and you know, try to have conversations with real business owners talking about uh these mechanisms and you'll find your sweet spot with it. So, just a little challenge. Uh you know, pick one niche and one metro, list 100 businesses, rank them out. Uh an agent will walk the top

[34:33] 20 sites, build three pitch funnels with boring funnels, send 20 short emails with a video out to the list, and you know, see what kind of replies and conversations you get. All right. Everyone's building these AI products for each other. Meanwhile, the roofer's paying $228 a lead to send somebody to a page that leaks. Find the boring industries. There's plenty to go

[34:57] around. Check out boringfunnels.com. You can check out the free library. You can get to know what funnels look like, what good looks like. You can copy some agent briefs. You can try it out. If you like, you can give pro a try and build these funnels with one prompt that look great. Again, I've got all the design logic, the copywriting, the layouts, all the learnings from across the world of direct response, whether it's e-com or SaaS or info products, whatever it is, and I've given that as intelligence to the agent so that, you know, you can just click a couple buttons, enter in a prompt, and it spits

[35:35] these out, which is pretty incredible value. So, thanks for listening. If you made it this far, really appreciate you sticking around. I hope this gave you a lot of value. Again, you can get on there for free, poke around in the library. Would love to know what you think.

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